How to open a branch of an online store? How to open a representative office? Open a sales office.

Recently, the trade sector has begun to develop rapidly, so the profession of a sales representative has become one of the most sought-after specialties in the labor market. All companies that sell goods or provide services need such workers. In this article we will tell you how to become a sales representative and understand all the features of this profession.

Responsibilities of a sales representative

So, what kind of job is a sales representative? He acts as a kind of intermediary between a large supplier and retailers. A sales representative promotes his company’s products and works in its interests. The main goal is to develop the existing customer base and find new customers. The specialist accepts and processes applications, and also controls delivery times. In addition, the sales representative's responsibilities include tracking payment for goods.

Key qualities for successful work

In order to take up such a vacancy, you do not need to have a special education. It is enough to carefully study the range of products. In addition, the job responsibilities of a sales representative involve his interaction with the owners of retail outlets. It is advisable that the employee speaks foreign languages, since many foreign trading companies operate in our country.

You will also need minimal work experience to get hired. If you have decided that you want to become a sales representative, but have never worked in this field, look for a company that offers training for employees. Sociable, responsible people with impressive appearance usually achieve great success in this area of ​​activity.

Each employee is assigned a specific territory. To quickly go around all the retail outlets, you will need the ability to drive a car. Thanks to this, the specialist has more time to communicate with the owners of retail outlets.

During the work process, all sorts of unusual situations may arise. Therefore, before becoming a successful representative, you need to learn how to quickly solve any problems and make the right decisions.

Advantages and disadvantages of the profession

We figured out what the job of a sales representative is.

Let's determine its main advantages and disadvantages:

  • The freedom of action. The specialist does not have to sit in the office, so he can independently adjust his work schedule;
  • Good salary. The earnings of a trade representative largely depend on the efforts he puts in. If the plan is fulfilled, the reward will be quite high;
  • Communication with people;
  • Opportunity for self-improvement and career advancement.

But behind all these advantages there are also disadvantages. You need to be a driver, psychologist, accountant and sales consultant at the same time, because this is the only way to become a good sales representative. It's hard to say that this is an easy profession. To master it, you need to spend a lot of time.

Where can I work?

As mentioned above, such specialists are in demand in all companies. In addition, you can independently open a representative office in your city and offer consumers:
  • Food;
  • Household appliances;
  • Auto parts;
  • Construction Materials;
  • Services;
  • Electronics and more.

Search for new buyers and partners

To understand what the job of a sales representative is, you need to understand all the features of this profession. Experts search for clients through personal communication. They visit various retail outlets and offer goods. In some cases, product samples may be sent by courier or by mail. At the same time, the trade representative must interest his interlocutor and describe to him all the advantages of cooperation. This could be low prices or the usefulness of the product.

Document management

Among the duties of a sales representative, the least favorite activity is manipulating documents. This kind of work takes up a lot of time that could be spent finding a good client.

The specialist must check the quality of the product, ensure its timely delivery and ensure that the client pays for the order. To avoid any problems, these steps must be documented. All papers are a source of important information that is necessary to track demand dynamics, prepare tax reports, and identify shortcomings in work.

In addition to paperwork, the job responsibilities of a sales representative include product promotion and analytical work.

Trade representative supervisor

Such specialists usually work in large companies, trade organizations and wholesale hypermarkets. They report to the commercial director.

Large wholesale organizations may employ more than a hundred representatives of this profession. Each of them is assigned to a specific territory and has its own sales plan. The responsibilities of a sales representative supervisor include monitoring the performance of subordinates. They must observe the work of employees and point out their mistakes.

Regional Representative

Many people who are looking for work are interested in how to become a company representative in their city? The best way to start your own business is to become a regional representative. At the expense of the main company, you will be able to accumulate your own start-up capital and gain invaluable experience. In addition, you will earn the trust of your partners, and this is a very important point.

Let's figure it out, who is the regional representative?

Such a specialist is a commercial agent of one or more companies. He sells their products in a certain territory and receives a commission for this.

Sales Representative Training

There are several options for organizing the work of regional representatives:

  1. Commission plus rate. Finding such an offer is not so easy, since most employers only offer commissions. This is an ideal option to start working in this profession;
  2. Commission remuneration. The advantage of this option is that the employee works freely. But despite this, he still must report to the main office. The main requirement that the employer puts forward is the fulfillment of the sales plan in a certain territory. The disadvantage of this method is that in the absence of sales, a person may work in vain. To reduce risk, you can enter into contracts with several companies;
  3. Agent with own warehouse. Such an agreement is usually concluded with employees who have a good reputation. In this case, sales are conducted on behalf of the seller, which can significantly reduce delivery times. When trading expensive equipment, this does not matter much. Products from the warehouse can be sold wholesale and retail;
  4. It is best to work as a regional representative in foreign companies that offer initial training.
  1. Many people do not know what the job of a sales representative is, so they believe that in this profession you can earn a lot of money without much difficulty. But that's not true. Nowadays, we have to fight with competitors for every centimeter of shelf space at a retail outlet. Any delays in development lead to decreased sales;
  2. Some people believe that trade representatives can work as long as they want. It is enough to quickly go around all the retail outlets and you can relax. An irresponsible attitude to work does not allow you to achieve good results, so with this approach you are unlikely to be able to hold on to this position for a long time;
  3. The specialist's responsibilities include communicating with clients. You should know that 70% of retail outlet owners will cooperate with you. Such negative communication should not reflect on the business. Therefore, even if they don’t want to listen to you, smile and try to continue the conversation.

conclusions

If you are young and full of energy, there are no obstacles in your way to achieve success in this prestigious profession. The average salary of a specialist is 40 thousand rubles. Such employees are required in almost every company, so the demand for them will only increase in the near future.

Business– this is a fairly broad concept, which is why almost every person can realize himself in entrepreneurial activity.

If you don't have a lot of money to start your own business, it's worth exploring how to become a dealer to earn money by representing a large company on the market.

Entering this business is not so easy due to serious competition, but if you meet all the employer’s requirements, you will receive a good source of income for a long period.

How to become a dealer and what is it?

If you are interested in the profession of a dealer, then first it would be a good idea to understand what a dealership is, so as not to make serious mistakes at the work stage.

You must really assess your strengths and abilities before entering this business!

Who is a dealer and what does he do?

From English the word dealer (dealer) translated as trader.

This is a fairly broad concept, so dealers include traders in securities (currency pairs) on international markets, an official sales representative of a large company, an entrepreneur, and even a croupier who plays the game.

Most real chance to become a dealer– start collaborating with some large company (international or domestic), selling its products in your hometown.

As a dealer, you will perform a variety of responsibilities:

  1. Popularize the product in your home region.
  2. Provide customers with all information about the product and the manufacturing company.
  3. Build relationships with representatives of different industries for better market coverage.
  4. Convince customers to buy products from the company you represent.
  5. Fulfill sales plans and bring profit to the company you work for.
  6. Keep up with new products.
  7. Organize exhibitions and other events that will help sell more goods, etc.

We will talk, first of all, about the dealership, as the official representative office of a large company. This is actually the same business, only with a number of special advantages.

If you decide to become a dealer:

  • you will be able to save significantly on the advertising campaign, since it is taken over by the conglomerate that you represent;
  • you will not have to hire many employees with whom you will have to share part of the profit; you can handle this work yourself;
  • You will have the opportunity to organize your network in almost any region if you sell a quality product.

In general, we can safely say that this work is promising and profitable, if, of course, you have the necessary character traits to become a dealer.

What qualities must a dealer have to become a representative of a large company?

No matter how attractive this job may seem to you, you should remember that not everyone can become a dealer.

When looking for sales representatives, companies (especially if we are talking about international corporations with billions of dollars in turnover) put forward a number of requirements for applicants.

Conditions that must be met to become an official dealer:

  1. Be official to have more opportunities to promote the product.
  2. Financial stability and success of an entrepreneur - losers and almost bankrupts have very little chance of becoming a dealer.
  3. Have experience in business - cooperation agreements are concluded with young companies less often than with those that have their own history.
  4. Have a “clean” reputation - if you have been seen in a number of semi-legal transactions or are not distinguished by honesty in conducting business, a world-famous employer will not want to have such a representative.
  5. Know what the corporation you want to represent does.
  6. Offer several ideas about how exactly you are going to promote the product to the market.
  7. Have the necessary technical base and infrastructure facilities (not all companies require this).
  8. Be prepared to invest your money if necessary.
  9. Possess a number of necessary qualities, for example, the gift of persuasion, charm, punctuality, responsibility, initiative, etc.
  10. Constantly grow and develop, have the ability to learn - many large companies constantly conduct courses and trainings for their dealers, attendance at which is mandatory.

As you can see, there are a lot of requirements, but they cannot be called too complicated.

If you are an experienced entrepreneur with a stable financial situation, then you are unlikely to be denied the desire to become an official dealer.

How to become an official dealer and make good money from it?

Large companies became such because they constantly expanded and conquered more and more of the market.

One way to do this is to hire a number of sales representatives who would distribute the product in the regions.

If you like this type of activity, then you need to think about becoming an official dealer.

What documents are needed to become an official dealer?

Before you go for an interview in hopes of becoming a dealer, get all your documentation in order: the company’s constituent documents, existing contracts, etc.

If the interview goes well and you are hired as a representative, you will be required to present a number of documents.

Each company has its own requirements for documents, but in most cases the list looks like this:

Some of the papers will have to be notarized, but your future employer will tell you in more detail about which package of documents and in what form you need to present.

Serious companies issue certificates to all their official dealers.

You will present this certificate when offering a particular store/salon to take some product for sale or use.

This certificate does not have a single sample; it is issued by the company itself. The document may look different:

Where can a dealer look for employers?

The easiest way to become an official dealer is to look for vacancies on the Internet.

This can be done using the following resources:

  • https://www.businesspartner.ru/poisk-dilera-optovika.html
  • https://www.proizvoditeli-rossii.ru/ishhu-dilera
  • https://dealeram.ru
  • https://www.postavshhiki.ru/ishchu-dilera

Select those offers that interest you, make a good resume and send it to the specified addresses.

You can do it differently: for example, you have and would like to become an official dealer in this company https://www.benata.ru/diler.html in your region.

This means that you should send your resume to a specific address, and you will look for other options if you are rejected here.

You, as a dealer, will be offered two options for cooperation:

    By working capital.

    Roughly speaking, you will have to meet some minimum sales and profit plan.

    Dealers that do not cope with the task are usually terminated.

    According to legal content.

    You will become not just an official certified representative in a certain region.

    You will become a person who must form your own dealer network to promote the product.

If your resume is of interest to the future employer, you will be called for an interview (by the way, it can also be conducted via Skype if the main office is located far from you).

How well you do in the interview will determine whether you get the job or not.

Your chances of becoming a dealer will increase if at the interview you:

  1. Show awareness of the company’s affairs, its products, and turnover.
  2. Suggest specific steps for your dealership.
  3. Demonstrate confidence and ability to persuade your interlocutor.
  4. You will look representative, as befits a dealer of a serious corporation.
  5. Show exactly how you differ from other candidates for the better.

How to become a successful dealer?

If you do everything correctly, you can easily become an official representative of a corporation with which it is pleasant and profitable to work.

But it depends on your successful work how long you will last in this business and how much you can earn.

Here are some tips for those who want to become a successful dealer:

  1. Choose wisely who you want to work for - sometimes the problem is not the dealer himself, but his employer.
  2. The product you sell should not be too expensive, but at the same time be of good quality.
  3. Choose in-demand products for dealership; there won’t be much demand for too exotic goods, which means you won’t earn much.
  4. Build your client base and constantly strive to expand it.
  5. Appreciate your regular customers, who give you most of the profit, offer them small bonuses and benefits.
  6. A successful dealer looks good, smells good, speaks well, smiles radiantly, and people like him.
  7. Show moderate persistence when interviewing potential clients - without it, you can conclude profitable deals.

It is also very important to constantly learn and polish your skills, because without this you are unlikely to achieve great success in the dealership.

Is it possible to become a dealer without investment?

If you want to become a large regional dealer, then get ready for the fact that you will have to invest a fairly large amount of money, which will go towards:

  • purchase of goods;
  • payment for storage facilities;
  • staff salaries, etc.

In this case, investments will amount to hundreds of thousands of rubles, and no one will give you a guarantee that you will recoup these investments, and even in a short time.

But don’t get upset ahead of time, because you can become a dealer even without financial investments.

3 ways to become a dealer without financial investment:

    Sales of goods.

    In this case, the work is done according to the principle: first - products from the manufacturer, then their sale by the dealer, and only then - money for the manufacturer.

    Many dealers work exactly according to this scheme.

    Work to order.


    Let's say you offered a product to a buyer. He selected several items and gave advance payment.

    You place an order for the manufacturer, when he fulfills it, transfer the batch of products to your client, receive the rest of the money, and send it to the manufacturer with the deduction of your remuneration.

    That is, in fact, you work without your own investments.

    Official representative of the company.

    A large company hires you to work as a dealer, but, in essence, you are a sales representative who travels with price lists and product samples, offering all this to customers.

    For successful transactions you receive a salary.

Are you determined to become a successful dealer?

Video about the features of the profession and about choosing a niche for you:

If you love working with people, have the gift of persuasion and are good at business, then you are absolutely right in what you think, how to become a dealer.

In this type of activity you will surely achieve success.

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Dealers are people who take goods in bulk for subsequent resale to sellers or stores individually or in small quantities (and not just drug dealers, as many are accustomed to believe). Most newcomers in this business do not want to make special investments: they are afraid of “burning out” if they suddenly don’t buy the product, there is not enough money to start, or other reasons, it doesn’t matter. For product owners, this desire is often not to their advantage, so there are not many options to implement their plans.

How to become a dealer without investment?

Method one - selling to order

Perhaps you have seen the “made to order” mark next to the indicated cost of the product in the price lists of online stores. It means that you must first deposit the full cost of the goods into the seller’s account, and only then, after some time, they will transfer it to you for use. If you look at the situation from a business point of view, it looks like this:

  • The dealer enters into an agreement with suppliers for the delivery of goods at the dealer price (in some cases it is possible to work without an agreement).
  • The product is offered for sale at the dealer's point of sale. More precisely, not the product itself, but the lines in the price list and promotional materials.
  • Buyers are charged an advance payment, for which the dealer purchases goods from suppliers.
  • The purchased product is transferred to the buyer.

Please note that if you work according to the “made to order” scheme, it is better to cover the market segment of goods in the middle price group (5-20 thousand rubles). It will be easier for customers to buy cheap goods in a nearby supermarket, albeit at a slightly inflated price, but quickly and immediately. If the goods are too expensive, you will have to spend extra money on renting a good office or store. For example, the same car dealers, in order to impress customers, are forced to rent large areas for showrooms.

Method two - goods for sale

Many manufacturers provide for this type of cooperation. The dealer is given a certain time within which he must sell the product. After the established period, you will need to pay for the goods, and the amount will be 1-2% higher than if you paid everything at once, so the risk of “burning out” does not disappear. If you fail to meet the deadline, you will have to compensate suppliers for losses. Only in rare cases can the goods be taken back from you (the terms of return must be specified in the contract).

Method three - free testing

If the manufacturer with whom you are going to cooperate agrees to send free samples of their products so that you can try them “in combat conditions,” then you are very lucky. Most suppliers do not want to work according to this scheme, so the chance to check a product for free is extremely rare.

Method four – become an official representative of the company

By choosing this option, you will receive advertising, information and consulting support, assistance in development, trade organization and, most importantly, a guarantee that the product you are selling will be of interest to the end consumer. In addition, advertising specialists are involved in promoting the product, which saves you from having to do it yourself.

As you can see, it is quite possible to start a career as a dealer without investments, without risking anything (or almost nothing, as in the case of taking goods for sale) and without being obligated to anyone. Of course, you will have to put in a fair amount of effort, which will eventually have to pay off.

Readers' opinions

I read the title of the topic - “How to become a dealer?”, I don’t know about you, but I immediately have associations with drugs.

Qwer, I think that “test in combat conditions” means testing the ability of a product to arouse interest among consumers and its quality, of course, too. If consumers buy the first small batch of goods and speak well of it, then they can safely purchase an even larger batch (this time with their own money) and sell it without any problems. The dealer, by the way, can also, thanks to free samples, study the characteristics of the product offered to him for sale.

The idea is good, but there are also a lot of risks. First of all, I think you should study the market and test the quality of the product. In this case, you need to thoroughly study the product you are selling. And only then offer implementation services. In general, it’s a troublesome task, but worth it.

There are risks everywhere. And even more so, dealers, but here usually dealers are not just ordinary people, but those who have been engaged in some kind of art for years. For example, a person who is a fan of paintings can easily become a dealer in this area, since this is his element, and he will not buy low-quality goods for a lot of money.

If you become a company representative, there will be control from the company, which will not have a very good effect on your desire to sell. But less and less is given for the sale of goods every year. If they provided children's goods for sale, I would open a store myself.

Many trading companies offer to become distributors or dealers only to their regular customers who have proven themselves on the positive side on the basis of an agreement concluded with them, but not a single foreign company will give goods for sale to a supplier they do not know; this is very risky for them.

Angelica

For my dacha, I ordered different tools from the factory for cultivating the land. After payment, I was offered to become a dealer in my region. Unfortunately, at that time I could not do this, since I had just bought the product, and it was winter, and I did not test it in operation. Then it was already too late. I checked the markets specifically in the fall and they were already selling their goods with all their might.

Before becoming a dealer (that is, making a good investment financially and organizationally), it is wise to work as a sales agent (that is, the “made to order” option or something similar in essence). Thanks to this, sales tools will be formed and a circle of regular customers will be developed. And in general, you can feel confident in this sales market.

Dara, I was also offered to become a distributor through a company that distributes cosmetics, one of the cosmetic lines, but I was not satisfied with their working conditions. They have a sales plan, and hence bonuses and cash rewards, but this is acceptable for those who are free from other work, and this takes a lot of time.

Angelica

I will be experimenting with different fertilizers this summer. If it works out, I might think about selling it. At the same time, I will conduct an experiment with film and polycarbonate. You can enter into an agreement for the sale of Svetlitsa’s film; this is still rare in our country. But I'm more interested in vermicompost. True, it is expensive and I’m not sure whether they will buy it in the villages.

Dara, why is he so good? It’s just that I also have a problem with flowers, they don’t grow well, they put out leaves, but they don’t bloom. I tried to make different soils, but it didn’t make any sense, they were still capricious. I read a lot of reviews about the HB101 fertilizer, but they don’t send one or two packs, but only a batch.

Angelica

Oh, about the flowers, it’s all chemistry. I bought flowers at the market for planting, they all bloom and are so beautiful and alive. But I planted them from the hypermarket, but they don’t bloom and even grow poorly. I think that initially you need to buy good planting material. Regarding dealership, it’s a good idea, especially now that many products are offered for sale, but it is important to take into account the demand in the region so as not to make a mistake with the niche.

And I have with car dealers. Everyone thinks to the extent of their depravity, as they say. But the “no attachments” label is not entirely appropriate for this topic. You need at least a retail outlet, which is what TS wrote about. And at first, few people will dare to pay you the full amount of the advance payment in the case of “to-order” sales.

Angelica, vermicompost, and specifically even vermicompost contain all the necessary elements for plant nutrition. Plus, this soil is clean from all viral and fungal diseases. No pathogen develops in vermicompost. And now about the flowers. Flowering requires different conditions and the soil and its composition are not always to blame. Sometimes a cold winter is needed for flowering.

Zikam Stone, distributors or dealers, are the same sales workers who have their own property (store, warehouse, outlet), who decide to take a large batch of goods for sale, or purchase it immediately. As for sales agents, their task is to offer manufactured goods, enter into a supply agreement, and control the supply of this type of product. Therefore, in many ways, they have different functions. But both of them are united by the fact that they have a common task, which is to sell goods and find new customers.

Angelica

Don’t think that I’m being too picky about the little things, but I’m wondering if there are differences between a dealer and a distributor; I can’t even pronounce this word correctly. Why are the names different if the function is the same? Or is a dealer not a distributor?
I would like to test something for free, a walk-behind tractor for example: rolleyes: .

Dara, this is the same thing, it’s just that now many vacancies are borrowed from other languages, but in fact their meaning and functions do not change, i.e. a wholesale batch of products is taken from the company at one price, and then it is distributed to its clients, but with a preliminary markup . The company encourages those dealers who take an active part in promoting their products and periodically rewards them with a bonus system.

Angelica

The most normal way is to take the goods for sale. Here the profit will depend only on you. If you simply become a representative of the company, you will receive a percentage of sales. He is usually not that tall. And it turns out that you are not running a business, but working for some company.

Dimcha.k, taking goods for sale may be the best way, but no one will simply, without checking you and making sure of your integrity and business viability, dare to entrust you with such a consignment of goods on which you can earn really good money. This is time, and quite a lot. But through a sales office, you can achieve success much faster, even if you don’t have complete freedom of action, especially if you choose the right product niche to work in.

Any person who does not know how to open a representative office should remember that a representative office is not subject to mandatory state registration, since it is not an independent organization. But, like any legal entity, it must be registered no later than 30 days from its foundation. Any representative office created by a legal entity regulates its work in accordance with the charter of the parent company and includes its property. How to open a representative office of a company, and what documents are needed for this, in what order to collect them, from whom to receive them and to whom to submit them? Anyone who does not know how to open a representative office in Russia will need to collect the following package of documents to submit to the tax authorities:

  • Statement;
  • Information about the taxpayer;
  • Certified by a notary: regulations on the representative office or branch, a copy of the power of attorney for the head of the representative office, copies of the full list of documents of the company creating the representative office, copies of certificates confirming registration with the tax inspectorate and state registration of the company opening the representative office, lease or sublease agreements, as well as copies of documents indicating the address of the branch;
  • Letter about the taxpayer from the company creating the representative office;
  • Document and order on the appointment of an accountant of the representative office.

Do not forget that in order to open a trade representative office, you will have to notify the tax authorities at the address of the creating organization, and provide them with notarized copies of the notification to the tax authorities at the location of the representative office. Where else should I submit documents to open a representative office of a company? To register a representative office (branch), you should submit the following list of documents to extra-budgetary territorial funds:

  • Statement and provision of representation;
  • The decision of the general director of the legal entity that creates the branch (representative office) or the person representing it. Such a decision is certified by the personal signature and seal of the organization;
  • Document and order on assignment of the position of head of the representative office, certified by signature and seal;
  • Copies of the complete list of constituent documents of the legal entity creating the representative office, as well as copies of the registration certificate and tax registration of this entity;
  • Document and order on appointment to take up the position of accountant of the representative office;
  • Lease or sublease agreements, as well as copies of documents indicating the address of the branch.

You should inquire independently from the territorial funds about certification of copies by a notary.

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    Don-Polymer Group of Companies is searching for a new direction for business development. Our company is ready to consider proposals for cooperation and sale of your company’s products on a dealership basis.