How to open a nail salon: a detailed business plan, step-by-step problem solving, approximate calculations, profitability. How to open a manicure salon at home? Business plan manicure calculations table

Each of us has at least once thought about developing our own business, about working for ourselves, and not for someone else. A manicure salon is a great idea for starting your own business, a whole field for creativity and self-realization, and now we will look in detail at how to do this: where to start, what to pay attention to, how much money to prepare for investment.

In the modern world, women going for manicures are becoming commonplace; it has become an inexpensive, quite accessible pleasure. Many business women consider it their duty to keep their nails in order and regularly update their manicure; they look for the best places and consult with their friends. They are ready to spend a lot of money to work with a good master.

Despite the abundance of salons, there are few professionals in this niche, which, with the proper approach to business, will allow you to quickly stand out in the nail salon market.

First, you need to firmly decide to open a salon and set a goal, preferably expressed in a certain income, for example: earn 500 thousand a month. Any business requires serious dedication, so you need to get motivated and get closely involved in business development.

The second important component is to draw up a correct business plan, take into account expenses and income, and understand the nuances and pitfalls. Let's build a task plan and analyze each one step by step in detail.

IP registration and documents

The list of documents for registration of individual entrepreneurs in 2017 includes:

• application in form P21001,
• notification of the transition to the simplified tax system 2017,
• payment receipt for payment of state duty for opening an individual entrepreneur in 2017,
• power of attorney to submit and receive documents for opening an individual entrepreneur.

You can register an individual entrepreneur either independently or by using the services of professional registrars, which can ease the unpleasant paperwork. Registration costs from 800 to 2 thousand rubles.

This requires a bank account and documents to open it. It is imperative to obtain permission from the fire and sanitary-epidemiological services, to conclude an agreement for disinfection, disposal of fluorescent lamps, and garbage removal.

Mandatory conditions are that all personnel with a work permit must have medical records. Drawing up an employment contract with employees for official employment is desirable, but let’s be honest, not everyone decides to do this in order to save money and reduce taxes.

Room

Buying or renting premises depends on your desire and financial capabilities. Of course, renting in a good location is not cheap. There is no need to rush to buy; after a few months of the salon’s operation, you will understand how profitable a location in a particular location will be; perhaps you will think about moving to a more suitable area.

Having developed a certain stable client base, firmly established in the area, and saved up funds, you can think about buying out the premises in order to become a full-fledged owner of your brainchild.

Study the market in your city, see which places in the city are most visited - these can be large shopping centers, populated residential areas, or thoroughfares. Rent in such places will be significantly higher, but with skillful business management it will pay off.

Analyze the age audience: in an area with new buildings, there will most likely be an abundance of young girls who will be more willing to go to the salon; in an area where there are many elderly people, renting a room is unprofitable.

There are regulations and requirements for premises specifically for a nail salon:

• The average work area for one master is 6 m2,
• The salon should not be in the basement,
• Availability of a ventilation system.

It is necessary to justify 3 zones in the room: an administrator area with a sofa for waiting visitors, a work area with tables for clients and craftsmen, a bathroom or toilet.

It doesn’t have to be 3 separate rooms; the administrator’s area can be separated from the work area with a large screen.

Choose rooms with an unusual design or create an original interior yourself. Your salon should be memorable in order to attract not only high-quality work, but also atmosphere. Come up with a twist: interesting colors, metallic furniture, an abundance of green plants. A big plus will also be parking next to the location of the proposed salon.

Equipment purchase

Over time, you will get a feel for what equipment needs to be purchased, but first, the required purchases are:

• manicure tables by number of workstations
• comfortable armchairs or chairs with backs for craftsmen and clients
• waiting sofa
• coffee table for magazines
• reception desk
• telephone
• lockers for storing equipment and consumables
• manicure equipment sterilizer
• sink
• autoclave
• UV camera
• nail baths
• stereo system and/or TV
• set of manicure tools
• consumables (varnishes, rhinestones, gloves, napkins)

Find a reliable supplier of premium branded supplies. Study the supplier market, reviews, consult with business colleagues. The quality of work directly depends on the quality of materials, and this is especially important during the formation of a business.

In the waiting area, place a comfortable soft sofa, a coffee table with brochures and glossy publications. It wouldn’t be a bad idea to put out a plate of sweets and cookies, install a coffee machine and invite customers to while away the waiting time with a cup of coffee. This will help create a cozy atmosphere in the salon, and visitors will be happy to return to you again and again.

Hiring staff

This is one of the most important points of a business plan. The reputation of your salon will depend on the qualifications, politeness, and responsibility of the staff. Many experienced nail technicians work from home and have a steady clientele.

Offer them favorable conditions, a well-equipped workplace, official employment, and such masters will bring a string of clients to your enterprise. You can also hire newcomers, but then it will take many times longer to promote the business.

Unscrupulous craftsmen can get a job with you with the insidious intention of building up a client base in the workplace, handing out their contacts with a tempting offer to do it cheaper, and training their skills to a high level using good equipment and quality materials.

To reduce the risk of such incidents, organize collective events, corporate parties to unite the spirit and create one family, pay wages on time, praise on business, come up with a system of incentives and bonuses, then the craftsmen will always feel comfortable in the workplace and are unlikely to think about changing jobs .

The responsibilities of the masters include:

• Preparing and cleaning the workplace
• Disinfection of instruments, control over cleanliness
• Accounting for consumables, timely notification of restocking
• Performing services from the list of established ones
• Polite communication with clients

A valuable employee, not only your right hand, but also the first impression of clients about the salon. During the interview, pay attention to what impression the prospective employee makes on you; it should be pleasant to communicate with him. The administrator is a neat, calm, competent person.

At first, you can play this role yourself until you find a suitable representative.

Administrator's responsibilities:

• Opening and closing of the salon
• Keeping the premises clean
• Maintaining a customer base, communicating with them, notifying them about promotions and offers
• Sign up for services
• Services Consulting
• Maintaining a book of reviews and complaints, resolving disputes
• Cash management, customer payments

It is reasonable to offer a shift work schedule - 2/2 with a 12-hour working day. It is worth considering that most clients will be able to visit the salon in the evening after work, and it is worth shifting the work schedule to a later time, for example, from 10 to 22.

List of services

In this case, you can turn to the experience of your colleagues and see what manicure services are provided in successful manicure centers. Classic manicure, French, shellac, nail extensions, custom design - all this variety should be presented in the form of a table and the cost calculated for each, for example:

• Base coat - 10
• Basic color coating - 15
• Protective coating - 10
• Napkins - 2
• Disinfectant - 5

Total: 42 (rub.)

These calculations will be useful to us in calculating profits.

In any business there is a risk of loss of reputation. To minimize it, check the book of reviews and suggestions more often, communicate directly with customers, and build friendly relationships. Offer to leave reviews yourself, put a book on the coffee table at the entrance. Many people put the book of reviews in a secluded, inconspicuous place, or even store it in a closet and take it out only upon request - this is wrong. Developing feedback will speed up the development of your salon.

In addition, try each new service on yourself, test each master on yourself to personally verify the quality of what is offered.

Update your list of services regularly. Use unique offers that differentiate you from your business colleagues. This could be a signature nail design, a special extension technique, or the use of branded care products.

In addition to manicure, you can further expand the range and add related services - pedicure, massage. This will help increase demand and customer base.

Price list

Price list- the face of your salon. Many people print them in black and white on plain A4 paper, put them in a wrinkled file, hang them in an inconspicuous place, or don’t have one at all.

Manicure salon- services sector. Let's compare it to a restaurant. Remember your feelings when you come to a seemingly decent place, with an attractive design, good reviews, and they bring you a sheet of menu. No folder, no thoughtful design, dirty, wrinkled. What impression did this make on you?

Same with the salon. Carefully consider the design of the price list, the color scheme, which would be nice to match the interior of the cabin. Create a well-structured price list that will make it easier to work with clients. Apply a few rules:

Use paragraphs and subparagraphs. For example:

• Extensions: acrylic extensions, gel extensions, silk extensions, etc.
• Manicure: Classic manicure, French manicure, color manicure...

Enter a detailed description of the service:

• Classic manicure - treatment of the cuticle and nail fold, shaping the nails, applying oil, transparent coating.

Each service must be clear to clients. Compared to a menu in a restaurant, each dish comes with a list of ingredients.

Specific cost of the service. Not “from 500 rubles”, but specifically - 560, 650 rubles, etc. The client must know how much to expect and how much money to take with him.

Service completion time. Of course, it is not always possible to determine the exact one, but it is advisable to write approximately.

Service and logistics are very important in business. Of two equally high-quality salons, clients are more likely to choose a salon with extremely clear and competent service.

Advertising

At the beginning of any business, serious investments are necessary, otherwise you will have to wait a very long time for returns and profit.

But all this will be meaningless if the work of the craftsmen is of a low level. The best advertising is a job well done, then word of mouth will not keep you waiting.

Many aspiring businessmen are embarrassed to personally participate in advertising. Personalization is a big step forward. People will see who they trust themselves to, who they pay money to. Create a personal brand led by your name, this will help you expand in the future and open new points.

Financial calculation

Now let's sum up the financial results.

How much money is needed for opening and the first month of work:

• Registration of individual entrepreneurs, opening of a bank account - 800 thousand.
• Rent and decoration of premises - 80 thousand
• Purchase of equipment and consumables - 250 thousand
• Staff salaries (on average administrator - 20 thousand, foreman - 18 thousand * 4 = 64) - 84 thousand
• Advertising and promotion - 30 thousand
• Taxes

Total: 446 thousand + taxes

In the following months of work:

• Rent of premises - 50 thousand
• Consumables -30 thousand
• Salary - 84 thousand
• Internet and television - 2 thousand
• Advertising - 5 thousand
• Taxes

Total - 171 thousand + taxes

Let's calculate the profit.

On average, a manicure costs 500 - 700 rubles. If you take 600 rubles for the cost, then the cost calculated earlier will be 7% of the total price. From this subtract the percentage for the master, for example, 10%. The result is 498 rubles, which will be used to pay rent, internet, taxes and own income.

Services, as a rule, cost from 500 to 2000 rubles. If one master serves 5 clients a day, provided there is a stable client base, this will bring you revenue of 20 thousand, which will be 600 thousand per month. Several masters will bring, accordingly, many times more. Of course, these calculations are approximate, and to really get such a profit you need to work a lot, develop your business, and do promotion.

Conclusion

If you have firmly decided to build your business in the manicure field, you have promised yourself to put in maximum activity, creativity, creativity, and organization, you will certainly achieve success in this field, because a manicure salon is a win-win option if you run your business skillfully.

Almost all girls and women use the services of a beauty salon, because the beautiful half of humanity always wants to look beautiful and well-groomed. Every woman knows that her hands are her calling card. Therefore, she simply needs a neat or, on the contrary, a designer manicure. There will always be a demand for manicure services, so opening your own manicure salon is a profitable business that will always be in demand.

Where to start organizing a business and how to draw up a business plan for a manicure salon?

First you need to solve the financial problem and find initial capital. The next step will be to find a place for a manicure salon. The ideal option would be the central part of the city, where a large number of people pass by and there is a large store or shopping center. Renting such a premises can cost from 100 to 1000 rubles per sq.m., it is advisable that the premises be transferred to non-residential premises so that you do not waste time and money on paperwork. Pay special attention to the area of ​​the rented premises. It should not be too small or cramped. For repairs and finishing of 1 sq.m. you will have to spend from 1 thousand to 2 thousand rubles.

After renovating the premises, you can begin to equip it and purchase accessories for manicure. Try to choose only the most convenient and high-tech equipment that would fit well into your interior design; your success in this business will depend on it.

But the most important component of your successful business is professional manicurists. Hire not only experienced specialists, but also talented and promising newcomers, for whom you can arrange advanced training courses or conduct master classes.

To summarize, let's move on to the financial part of the business plan for a manicure salon:

1. Rent of premises - average cost - 600 rubles per sq.m. per month. Room 50 sq.m - 3000 rub. per month.

2. Repair of premises, decoration, design - up to 130 thousand rubles.

3. Equipment (3 tables, 2 pedicure chairs, 2 lamps used for nail extensions) - 39-55 thousand rubles.

4. Accessories for manicure, varnish, cream, etc. -28 thousand rubles.

5. Salary to craftsmen - 50% of their daily earnings.

Your manicure salon will pay for itself no earlier than in 1-1.5 years. And later you can think about expanding your business.

The culture of doing manicures in salons rather than at home is firmly entrenched. Such a business does not require large investments (start-up capital is only 300-400 thousand rubles), but it brings in 100 thousand net profit monthly. In the future, you can offer additional services in the field of beauty and personal care.

According to surveys, 42% of manicure and pedicure specialists have a weekly flow of clients from 10 to 30 people, and 23% have more than 30. About 55% of Russian women do manicures, 37% do not forget about pedicures. Economic instability in the country has almost no effect on profit volumes in the nail service industry. Interest in this area is also growing on the world market. A report from Grand View Research, Inc shows that the global nail market will reach $15.55 billion by 2024 (9.5% annual growth rate).

50% of beauty salon services are manicures. The disadvantage of this business is high competition. The niche for premium services has been filled, the market segment aimed at clients with middle and low incomes has been formed by 50%. Networks of salons are poorly developed.

The target audience

The main audience (95%) are women aged 16 to 50 years. Basically, they work and visit the salon from 1 to 4 times a month (depending on needs and income level). A separate subgroup is the non-working population (mothers on maternity leave, housewives, students). 5% of the entire target audience are men.

To make it easier to create a set of services and tools for their promotion, we will draw up a portrait of the client. It is important to consider:

• life style;
• wage level;
• preferences;
• needs;
• values.

Conduct an in-depth analysis and collect the following information:

• Full name, contact details;
• date of first visit to the salon;
• total number of visits;
• optimal time to visit;
• the client’s opinion about the quality of services and the salon as a whole;
• what craftsmen served the client.

This is how the regular clientele is determined, the degree of their loyalty to the salon, and the quality of the employees’ work is monitored. This information is invaluable when developing a strategy to attract and retain your customer base.

Types of manicure business

At the planning stage it is important to choose a format:

• Manicure salon. A room designed to accommodate a maximum of 2 craftsmen. Advantages - classic format, standard services, low start-up costs. Disadvantages - small area, difficulties with expansion.
• Studio. Beauty salon with all types of manicure and pedicure and qualified staff. Advantages - prices are above average, wide-skilled specialists. Disadvantages - large investments, long payback period. In addition, it is not always possible to fill the salon with clients.

• Express manicure (nail bar). Open counters in shopping centers. The advantage is the location in a high traffic area. Disadvantages - expensive rent, psychological factor (many clients cannot relax when undergoing cosmetic procedures in front of everyone), reputation as a budget establishment (repels many). The business cannot be expanded.

• Manicure at home. Business with minimal investment. At the initial stage it will not even require registration. A good option for both a beginner who wants to have an independent source of income, and an experienced one with an established client base. A home studio has a lot of advantages - small investments, the ability to record at any convenient time. Disadvantage: lack of reputation. People do not trust home craftsmen - it is not known what their skill level is.

Let's look at what it takes to open a manicure studio from scratch.

Documentation

Individual entrepreneurs and LLCs are suitable for registering a business. Typically, an individual entrepreneur is opened with a simplified taxation system or a single tax on imputed income. You will need an open bank account.

Package of documents:

• Certificate of registration of individual entrepreneur or LLC.
• License.
• Permission from the sanitary and epidemiological station.
• Fire inspection permit.
• Certificate of registration with the tax authorities.
• Registration with the Social Insurance Fund and the Pension Fund as an employer. Needed to hire workers according to Labor Code.

A manicure business does not require a large package of documents, but you need to be prepared for inspections by the sanitary and epidemiological station, control that employees undergo a medical examination (marks in the medical book are updated every 6 months), and maintain the conditions in the salon necessary for servicing clients.

If the owner of the premises has not entered into an agreement for the disposal of fluorescent lamps, solid waste, or garbage removal, the solution to these issues will fall on your shoulders.

Room

The location and area of ​​the room depend on the format. It is better to open a salon and manicure office in high traffic areas - in the central part of the city, near public transport stops and intersections in residential areas, in shopping centers.

The nail studio must meet sanitary requirements:

• availability of cold and hot water supply;
• the area of ​​one workplace is not less than 4.5 m²;
• utility room;
• separate rooms or areas for manicure and pedicure;
• high-quality ventilation system;
• a room for cleaning and sterilizing instruments (instruments and furniture are disinfected after each client appointment).

You can study the requirements in more detail in Resolution No. 59 dated May 18, 2010 “On approval of SanPiN 2.1.2.2631-10.”

For 3 workplaces (2 for manicure work and one for pedicure work) you will need at least 30 m². The area is designed for work areas, utility rooms and a foyer where visitors will wait their turn. Our business plan for a manicure salon involves renting a one-room apartment on the ground floor. The average rental price in Russia is 25,000 rubles. Repairs will require 30,000 rubles.

Equipment

Table No. 1. Furniture for a manicure room:

	Cost, rub.)
Armchairs for craftsmen
Chairs for clients
Manicure table (height no lower than 70 cm)
Racks for storing tools and consumables
Reception desk
Sofa for visitors
TV for the hall
Pedicure chair
Total amount:

Table No. 2. Equipment for manicure salon:

Equipment	Cost (Russian rubles)
UF lamps for building and drying gel polish
Sets for manicure and pedicure
Sterilization equipment
Milling cutter for manicure and pedicure
Baths, coasters and pillows
Paraffin furnace
Nail brushes
Manicure hood
Total amount:

Table No. 3. Materials for the manicure salon:

Staff

Customer loyalty - and therefore your income - depends on the level of service. Therefore, do not hire people on staff without making sure of their qualifications.

Criteria that the candidate must meet:

• education in the specialty, availability of a resume;
• availability of a health certificate with a completed medical examination;
• politeness, neat appearance;
• Diplomas from competitions, certificates of master classes will be advantages.

Table No. 4. A list of employees:

Advertising

In the beauty industry, word of mouth is considered the best advertising. A man got a beautiful manicure in your salon and attracted the attention of others. They also wanted to visit you. The business owner only needs to invest in the quality of services, and the client himself will become effective and free advertising.

But if you need to speed up business promotion (especially in areas with high competition), you can use marketing tools:

• Printable advertisement. Flyers, leaflets, booklets, announcements for posting. For design and printing - about 10,000 rubles.
• Business cards. We distribute at themed events and in any places with a potential audience. Expenses - 6,000 rubles.
• Website, groups on social networks, Instagram account. Most consumers prefer to search for a product or service of interest via the Internet. To underestimate this fact means to lose an impressive share of customers. When advertising services online, keep in mind that consumers want to see reviews, examples of work, prices and current promotions. You will spend from 15,000 rubles on advertising on the Internet.
• Participation in competitions, master classes, competitions.
• Implementation of client-oriented strategies. Having collected a database of telephone numbers, you can congratulate customers on the holidays, offer discounts, and lucrative special offers.
• Signboard. There must be an intriguing, attractive office sign. Its production and installation will require 15,000 rubles.

To attract attention, organize a grand opening of the salon - with decorations, gifts, raffles, master classes. Post photo reports on social networks or order an advertising block in the media. This method of advertising will require from 15,000 to 20,000 rubles.

Pay attention to the design of printed products. Bright, creative, stylish design of business cards, flyers, posters, advertisements will arouse trust and interest in the audience.

How much does it cost to open a manicure studio: business plan with calculations

Let's calculate the costs required to open a salon with 3 workplaces in a one-room apartment on the 1st floor:

• Registration of a business, payment of state duties and taxes - 10,000 rubles;
• Cosmetic repairs - 30,000 rubles;
• Furniture - 132,000 rubles;
• Equipment - 35,000 rubles;
• Materials - 29,000 rubles;
• Advertising - 40,000 rubles;
• Additional expenses (training of craftsmen, opening, transportation costs) - 50,000 rubles.

In total, you will need 351,000 rubles to start.

Monthly expenses:

• Taxes - 8,000 rubles;
• Apartment rental - 25,000 rubles;
• Utility bills - 10,000 rubles;
• Salary to employees - 126,000 rubles;
• Materials - 5,000 rubles;
• Advertising - 5,000 rubles.

Total monthly expenses: 179,000 rubles.

There are many different procedures for nail care and treatment. The standard ones include manicure, pedicure, scrubs, masks, paraffin therapy, wraps, moisturizing, massage, modeling and strengthening of nails with gel, acrylic, as well as nail design itself (varnish coating, artistic painting). Additional services:

• SPA procedures;
• aroma peeling;
• aroma massage;
• healing coatings.

Offer only popular services at first to save on equipment and materials. According to statistics, manicures are in high demand. Its share among all procedures performed by manicure salons and salons is 30%. Nail extensions also account for 30%. For pedicures - 15%. Subsequently, you can expand the range of services - for example, eyelash extensions, eyebrow tinting.

Table No. 5. Manicure services and their cost.

	Price (Russian rub.)
Manicure without coating
Hardware manicure
Varnish coating
Gel coating
Removing varnish
Gel extension
Design (art painting, rhinestones, etc.)
Correction
Paraffin therapy for hands
Paraffin therapy for feet

To set accurate prices, monitor prices of competitors in the region. To attract an audience at the opening stage, offer low prices.

The average profit of 3 masters per day will be 9,000 rubles.

This is about 252,000 rubles per month.

Net income: 252,000 - 179,000 = 73,000 rubles.

Payback period: 5 months.

Is it worth working on a franchise?

When opening an office under a franchising scheme, the franchisor takes on a huge share of the tasks. This includes developing a business plan, searching for premises, repair and design work, purchasing equipment and materials, and advertising. The franchisor has experience and a supplier base - therefore, you will save time, money and get rid of the risk of running into the pitfalls that await a newcomer on the path to creating a startup from scratch. Support is usually provided at all stages - from registration to organizing work processes. A ready-made, practice-tested model guarantees income.

The disadvantage of a franchise is the need to give away part of the profit every month.

What is more profitable: a nail salon or a home business?

If you are a professional master and do not have the capital to open your own office, a home salon will be the best solution. What's good about it?

There is no need to take responsibility for the quality of work of other craftsmen, or waste time and money on organizing business processes. Some people are put off by the prospect of doing a manicure at someone’s home, but with high-quality service, you will have a base of regular and loyal customers. And with it a constant source of income. When it comes to profits, when running a home-based business, your profit margin will be limited by your time.

Business risks

• High competition. To attract a central office, you will have to introduce new technologies, promotions, special offers, and develop strategies for retaining your client base.
• It is necessary to constantly monitor the level of service. One dissatisfied customer will cause significant damage to your business.
• High qualification requirements. The field is becoming more complex, new standards are emerging - it is important to keep up with the latest trends. The professionalism of the master determines the loyalty of the audience.
• Difficulties with procurement. The niche is full of unscrupulous manufacturers and suppliers, so caution is required.

Conclusion

This is not a seasonal business - there is demand at any time of the year and regardless of the economic situation in the country. The field does not require significant start-up costs and opens up a lot of opportunities for expanding the range of services. An additional advantage is that you do not need to acquire specific skills.

Never neglect planning. A detailed business plan for a nail studio will allow you to predict profit levels and keep costs to a minimum.

When a girl decides to start her own business, she is often faced with the fact that it is difficult for her to make a choice in favor of one business or another. When the choice is made, the business very often turns out to be too expensive or difficult to implement.

However, there are a number of opportunities that are available mainly to beautiful ladies, are easy to implement and provide a good income. Among them is a manicure business at home. Manicure is the very thing that brings girls not only money, but also pleasure and creative self-realization, and you can literally organize it at home. If you are interested in this idea, now we will tell you how to start a manicure business.

Analysis

Before opening a nail salon at home, you need to calculate the pros and cons. And decide what you need to open a manicure salon and.

Let's start with the positive:

• Popular with men and women;
• Opportunity to develop creativity;
• Availability and ease of implementation;
• Profitability.

The disadvantages of this business are also obvious:

• Huge competition;
• The need for special education: at least courses;
• The problem of competition can be solved either through quality, or through interesting offers and discounts.

Business plan

Even if you plan to work from home, it is simply necessary to draw up a business plan for a manicure salon with calculations. This way, you can allocate the funds you have in the wisest way. Proper distribution of finances is very important, because if you do not plan to take out large loans or sell an apartment, then it is unlikely that you have a very large budget.

In addition, a business plan for a manicure salon is needed so as not to miss a single detail. You should start by registering your business. Some craftswomen work from home without registering. Most often, before this they worked in a salon, and now they host former clients and women/men who came as acquaintances.

If you still want to collect all the necessary documents, you will need to obtain a certificate of private entrepreneurship and a certificate of completion of the relevant courses. It will be good if you also have the necessary permits and a medical record. Not for reporting purposes, but simply to increase customer confidence in you.

The premises are the most important point of the business plan, but you won’t need to write it down since you are working from your home.

Equipment

Equipment for a manicure salon is not very numerous and expensive.

First of all, you need furniture:

• Table for direct manicure;
• Two manicure chairs - for you and the client;
• An armchair and a coffee table - for guests waiting in line;
• Cabinet or shelves - two storage areas for varnishes, removers, lamps and other equipment.

Then, you should have all the necessary tools:

• Manicure set;
• Sterilizer;
• Ultraviolet lamp for quick drying of gel polish coating;
• Fraser;
• Special brushes for nail designs and French manicure;
• Acrylic, gel polishes, ordinary polishes of different colors, bases, cuticle softeners, manicure and shellac removers and other cosmetic chemicals;
• Tips, false nails, nail stickers, etc.;
• Baths.

Of all the above, the most expensive purchase will be furniture. A table, for example, can cost anywhere from $70 to $200. The lamp will also cost you up to $200. Although, in online stores you can buy it starting from 3 USD. e. Fraser will cost from 10 to 150 dollars. If you don’t really understand the difference between equipment for 3 and 300 cu. e. – find a consultant and ask him to help with the selection.

It is good to purchase consumables in bulk. Try to negotiate mutual advertising and discounts, look for good and cheap options on websites and in stores. Tip: last season's collections or lines that are almost sold out have the biggest discounts.

Don't save money. A half-dollar varnish from the market will peel off in a day, and your reputation in the eyes of the visitor will collapse. And the tools, in general, must be crystal clear: the introduction of unpleasant diseases has not been canceled.

Staff

It is clear that in a home salon you act as a master. Appearance and behavior must be appropriate so that the client does not doubt for a second: this specialist is a true professional.

To begin with, your appearance and especially your nails should be very well-groomed. This serves as an additional advertisement for the services, since you most likely do the manicure yourself. If you have at least one (or better yet several) courses behind you and a couple of certificates on your wall, this will also raise the prestige of a manicurist. In addition to all of the above, the master must be polite and creative. If the client does not know what pattern she wants to see on her nails, it is you who will have to come up with it and execute it so that the girl is satisfied.

Administrator

In addition to the wizard, you may also need an administrator. This person will answer calls, negotiate with clients, record them, keep records, control the financial part of the issue, maintain Internet resources, constantly update them and communicate with users.

It's good if this person is your relative whom you can trust. This will save you several thousand rubles per month. An administrator is, first of all, a responsible, attentive, and careful person. He must be familiar with a computer, be able to work on the Internet, enter clients into a database, know all the necessary information and be able to answer questions.

Advertising

It makes sense to launch advertising when everything is ready to receive visitors. Make yourself a website and groups on social networks, create a page on Instagram. The main thing that should be on all these pages is a portfolio and a price list. There should be a lot of photos so that clients can fully imagine how professionally the craftswoman works.

Establish partnerships with other artisans or stores. If advertising of their services is displayed on the website and pages of your manicure salon, they will respond with mutual advertising. It has recently become very popular to offer your services almost free of charge in order to build a portfolio.

The female client pays only for consumables, receives a free manicure, and you receive a photo for presentation and advertising. This always works flawlessly and soon a line of this girl’s friends will line up for you. If the manicure is good, of course. A very interesting type of collaboration is with photographers.

If your name appears under a photo of a girl with cool nails, this will again serve as an attractive factor. Make yourself business cards, give yourself a link on special forums. In principle, you can even write reviews for yourself (or entrust this to copywriters). Just be careful.

1. Follow trends in the fashion world. You must have a few options in store from the latest trends that you can offer to your client. If at the same time you can say, “This is the manicure Angelina Jolie wore on the red carpet last week,” then even the most expensive design will be approved unconditionally;
2. Always keep a map of polishes and a couple of glossy publications or photos with examples on your coffee table. Let your guests look through them while they wait in line;
3. Before opening a nail salon at home, work in a salon. Experience in the beauty industry is always highly valued;
4. Create a system of bonuses and incentives.
5. Provide additional services, for example, you can offer clients, in addition to manicures, also haircuts.

A home beauty salon is a profitable business, if only because you don’t have to share the proceeds with anyone. It’s easy to organize such a thing, and it’s a pleasure to do it. Competition can ruin your business only if you are not good enough in your profession. If you are truly a master, then no one and nothing will stop your business from flourishing. About others

• Salon financial plan
• Business opening technology
  • • • Similar business ideas:

Business plan for opening an express manicure salon in a shopping center on an area of ​​6 square meters. m.

How much money do you need to start a business?

According to preliminary calculations of the business plan, the costs of opening a nail salon will include:

• Deposit for renting premises (2 months) - 80 thousand rubles.
• Equipment - 500 thousand rubles.
• Consumables - 40 thousand rubles.
• Advertising sign - 30 thousand rubles.
• Business registration and other expenses - 20 thousand rubles.

Total - 670 thousand rubles. It is planned to use 60% of our own funds and 40% of borrowed funds (bank loan) for the implementation of the project.

Prospects for the nail salon market

Recently, there has been an increase in the number of newly opened nail salons. Step by Step Group experts characterize this market segment as attractive from a financial point of view. Speaking in numbers, almost 20% of the female population of large cities use the services of nail salons. In a city with a million people, the potential customer audience is approximately 100 thousand people. The lion's share of clients relate to the service in terms of fashion, maintaining a high status in society and prestige. Despite the growing demand among the population, the nail salon market today is not saturated. Although there is competition, there are still no large, online players. Therefore, small businesses can feel quite comfortable.

Which OKVED code should I indicate when registering this business?

It was decided to register individual entrepreneurship as an organizational form. We believe that this is the optimal org. form for a small manicure salon. The application for registration will indicate OKVED code 93.02 - “Provision of services by hairdressing and beauty salons.” The taxation system will be UTII - a single tax on imputed income. With UTII, the tax is paid based on the area of ​​the object, which in this case is minimal. This means that the tax will not be large (4 - 6 thousand rubles per month). The nail salon is planned to be located in a high-traffic area. For this purpose, a lease agreement was concluded for a premises of 6 square meters. m. in one of the city's popular shopping centers. The rent will be 40 thousand rubles per month. Expensive, but we believe that it will pay off with the high customer flow of the shopping center. In addition, the location in a shopping center will significantly reduce the cost of advertising the salon.

What equipment to choose for a nail salon

To provide high-quality manicure services, it is planned to purchase the optimal set of equipment: a manicure table, a manicure stand, chairs for masters, UV lamps for extensions, a vacuum cleaner and related products (manicure roller, nail polish stand, manicure lamp, manicure bath). The estimated cost of purchasing equipment will be 500 thousand rubles. To provide services, four specialists will be hired to work on a 2/2 shift schedule. The salary will be set as salary + a percentage of the proceeds from the client. Experienced craftsmen will be hired, but it is possible that novice specialists will also be hired. It is planned to send unqualified workers to advanced training courses. The duties of the workers will include not only providing manicure services, but also monitoring the cleanliness of the work area. The employee is required to carry out daily wet cleaning of the work surface and wash the table from drops of varnish. A special manicure machine with a vacuum cleaner will be used to remove acrylic dust.

“It is better to use disposable towels. If they are rags, you will need to conclude an agreement with laundries or you will have to open a separate laundry room.”

Nail salon marketing plan

The salon plans to provide the following services:

• Classic manicure (800 rub.)
• Manicure “Economy” (900 rub.)
• Manicure “All inclusive” (RUB 1,100)
• Therapeutic manicure (RUB 1,300)
• Manicure + Shellac (RUB 1,400)
• Children's manicure (RUB 700)

Promotion of a nail salon will be carried out in several ways. The first thing that will be done is business cards. They are planned to be distributed to other related salons in the area: massage parlors, spa salons, tanning salons, hairdressers, and so on. It is also planned to advertise the salon on the Internet as much as possible: create a group on social networks, leave information on forums and message boards, add the company to the online directory of organizations.

Salon financial plan

Fixed monthly expenses

• Rent of premises - 40 thousand rubles.
• Advertising - 20 thousand rubles.
• Taxes (UTII) - 5 thousand rubles.
• Salary + insurance (4 people) - 110 thousand rubles.

Total - 175 thousand rubles. Income

• The average bill for the service is 1000 rubles.
• Number of clients per day - 10 people. (only 5 people per master).
• Revenue per day - 10,000 rubles.
• Revenue per month - 300,000 rubles.

How much can you earn by opening a nail salon?

Hence the profit: 300,000 - 175,000 = 125,000 rubles. The profitability of a nail salon, according to business plan calculations, is 41%. With such indicators, the project should pay for itself in 10 - 12 months. (taking into account the period for promotion of the point).

Step-by-step plan for opening a nail salon

1. Conducting a situational analysis of the market and customer base.
2. Choosing a salon format: home service, opening a salon.
3. Registering a business and obtaining permits to operate.
4. Search for colleagues.
5. Rent and arrangement of premises.
6. Purchase of consumables, equipment, inventory.
7. Conducting an advertising campaign.
8. Starting a business.

What documents are needed to open a nail salon?

The easiest way to open a nail salon is to register an individual entrepreneur by providing the tax service with a photocopy of your passport, an application and paying the state fee.

Which taxation system to choose for business registration

For the salon, you can choose 3 taxation systems:

• UTII is a flat tax that is better suited than other systems;
• The simplified tax system is a system in which there is no need to maintain accounting records.
• Purchasing a patent does not exist in all regions of the Russian Federation.

Do I need permission to open?

It will not be possible to open a nail salon without obtaining permission from the SES and fire inspection. Government agencies will check the premises for compliance with standards and issue the necessary document. The nail salon must meet the requirements of the sanitary service: workplace - at least 6 square meters. m, furniture - dry-cleanable, sink for washing instruments, sterilization chambers. Opening a nail salon is not subject to licensing.

Business opening technology

Great success is achieved by those nail salons that give preference to quality and the study of new techniques and trends. For business to flourish, it is recommended to open a location in a crowded place, provide individual discounts, and hold promotions for the holidays. The technology for opening a nail salon is simple - studying the market, renting premises, purchasing equipment and hiring real professionals. But the main thing is your own concept, which leads to your goals. As a rule, most clients give preference not to the location of the salon, but to a specific master.