Ready-made business projects with calculations. How to write a business plan: sample, instructions, errors, examples

The starting point of a business is always an idea, an initial impulse and a desire to engage in income-generating activities. The question of which direction to choose, which business will go better, is best decided before opening your own individual entrepreneur, LLC or other legal status of the company.

Entrepreneurial people are not inclined to develop strategies on paper; those who are familiar with drawing up a proper business plan can be counted on one hand. But in vain, because it is this financial and economic tool that helps to calculate possible errors in advance, before the start of active work.

Most people ignore the importance of developing an action plan, considering it unnecessary. However, we have to face situations when the owner of his own business is forced to prepare a business plan. An emergency “plan” is drawn up with ephemeral numbers that are far from reality, but attractive to investors or, for example, to the credit department of a bank.

An entrepreneur who decides to present his miracle project in this way will face, at best, a simple refusal, and at worst, a damaged reputation. Don't underestimate the potential of a real, well-thought-out business plan. In fact, it is needed not for investors, but for the entrepreneur himself, so as not to burn out in the very first months from the start of the business.

2. The procedure for developing a business plan for a small enterprise

If you put together all the goals for which this tool is created, then the basis of the plan is strategic planning. Yes, it is desirable, even mandatory when opening a business. On the other hand, planning in economics is a key point and the key to success.

Therefore, not only newcomers, but also companies that have been working for more than one year develop business plans. For what? To stay afloat. As a rule, in large, reputable companies, an entire department is involved in planning. Having ready-made figures for the company’s work over the past years, it is much easier to analyze and make plans than for pioneers.

So, let's try to explain where to start and how to finish. Let's agree that the business plan is used as a concept for doing business. This means that the following key points need to be worked out:

• - why the business is being created;
• – what is the result of expectations;
• – managerial potential;
• – flexibility of the model;
• – exposure to external factors;
• - financial stability;
• – competitiveness.

3. How to correctly draw up a business plan for a small enterprise

A company's business plan contains goals and plans for which time frames are established. There is no need to rush here, so as not to draw castles in the air. The tasks should be realistically achievable and at the same time a little ambitious.

It is important for potential investors to see the potential of the business and the results of the company’s activities if it has been operating for several years.

The more goals are achieved, the higher the reputation.

It is unnecessary to give specific dates of events in the plan, because you will have to attach schedules and a set of goals to them. Being behind the calendar will cause a negative impression.

For internal use, you can draw up more detailed schedules, and in the business plan you can simply highlight important stages.

Leave dates only where they can be accurately calculated.

Avoiding describing the main stages of business development altogether is not the best option. The reviewer will criticize the dummy plan; in the case of drawing up a development project solely as a personal reference book, the stage-by-stage implementation of goals will more clearly demonstrate the fidelity of the adopted strategy or reveal its shortcomings.

4. Example of a small business plan

Below is a sample development plan for a small business in the service sector.

Paragraph 1.

The summary is an introductory paragraph; it is dedicated to those whom the company wishes to interest in order to receive additional funds for development.

It is recommended to write a summary after completing work on the entire plan. Why? Because in fact it sets out a summary of the intentions described in detail in each paragraph. The main role of a resume is to interest and encourage further reading.

Example.

This business plan presents a company for servicing office equipment “Epson Service Center”, hereinafter referred to as SC, with the aim of attracting investments of 1 million rubles, which will increase the list of services offered and expand the customer base.

SC is a developing company created by an individual entrepreneur, who is currently the sole and legal owner. Address for contacts: city, street, telephone.

Since the beginning of the business (2008), the entrepreneur regularly underwent training at Authorized Service Centers in Moscow and Novosibirsk.

For the repair of Epson office equipment, there are certificates confirming the level of qualifications, signed by the management of the Japanese company.

Previous work experience allows us to repair printers, scanners, faxes, monitors, plotters, copiers from leading manufacturers of office equipment.

A survey of market potential allows us to draw conclusions about the possibility of expanding the boundaries of activity.

There are no highly qualified specialists in city N; the nearest Epson service center is located 25 km from the city.

In addition, budgetary organizations and credit organizations do not have the opportunity to apply for equipment maintenance to a neighboring city, since it is located in another subject of the Russian Federation.

These organizations are forced to send equipment for maintenance to city A, located 450 km from city N... etc.

Point 2.

If you skip the “resume” item, open the business plan with the “goals and objectives of creating a business” item.

A consistent description of goals is given, where the main task is the benefit of your vigorous activity. It is clear that the owner expects profit; the consumer, on the contrary, is not ready to give away his savings just like that - he wants to see the benefit, the benefit for himself.

Usually, the main points are described here, if they were not previously indicated in the first paragraph, such as the legal form of the business, the availability of own funds, funds, human resources, marketing mix, and assessment of competitors.

Point 3.

Description of the proposed works and services.

The paragraph answers the questions:

• – what your company offers to consumers;
• – description of the list of services (product names);
• – target audience who is able to become interested in these services, works, goods;
• – why the range of services will arouse interest among a certain category of people;
• – why the target audience might be interested in a similar offer from other companies, etc.

Point 4.

Detailed marketing plan.

A marketing plan serves as a tool that determines where to sell. What is to be sold, where, how, why there; how to interest, how to sell, where to look for your consumer.

Market analysis based on marketing research in order to determine the demand for a business product, the ability of potential clients to pay for services, work, goods, and the price range of interests.

Point 5.

Market segment competition analysis.

It is necessary to assess the capabilities of rivals as fully as possible, identify obvious and hidden competitors, and consider options for protecting against the capture of the entire sales market.

Point 6.

Financial plan.

Companies planning to engage in the production of goods supplement the business plan with a “production plan” clause.

1. The financial plan reflects all likely expenses, for example:

• – business registration (in person or through a specialized company);
• – organization of the workplace (purchase of furniture, equipment),
• – rental of premises and equipment;
• – advertising company (ads, signboards, business cards);
• - employee training;
• – taxes;
• – purchase of consumables.

2. All income is taken into account.
It is advisable to be a real optimist: draw up a price list and calculate the amount of possible income.
3. Based on income and expenses, the profitability of the company and the payback period are calculated.
4. Calculation of economic risks.
5. Determination of sources of financing.

Point 7.

Development concept.

Business development plan: where it begins, vision of the business in the future.

5. Download business plans for small businesses for free

Planning and developing an economic concept is titanic work for the common man. There are plans designed for many small business models that are freely available. Any Internet user can download the finished plan. What audience are business plans intended for?

– your company has been firmly on its feet for a long time, nothing overshadows confidence in the future, there is no time to draw up plans, but investors, founders, and credit companies require a business plan;
– you are taking your first steps in the chosen market segment; understanding the nuances is long and difficult.

6. Conclusion

Entrepreneurship, even if it is small, requires knowledge of the basics of economics and tax legislation. The market mechanism operates according to a long-established supply-demand system. You can rely on luck, supernatural instinct, chance. Business loves a pragmatic approach and clear planning.

While enjoying the first profit, the main thing is not to miss the moment when the current costs of increasing the sales market begin to cover the income. An activity plan is created precisely to avoid fatal mistakes that lead to bankruptcy and the collapse of business. Calculate the risks with ready-made business plans, make a reliable investment that guarantees income.

Watch video: “The most successful small business in the world”

I am glad to welcome regular readers and new audiences! Today we will continue the conversation about starting your own business. To help you, I offer a ready-made business plan with calculations for small businesses. And those who are used to relying on themselves will learn how to correctly compose it from scratch and adapt it for a specific case. When you read the article to the end, there will be no questions left!

Key factors for the success of a business plan: 3 main rules

A business plan is a document that brings an idea to implementation in a form understandable for an entrepreneur and investors. It analyzes the situation and describes the mechanisms of the systems involved.

The basis for drawing up the plan will be the following rules:

1. Determine the current level with an open mind. Are you employed but want to open a business? You will need to take into account what you have: skills, connections, availability of start-up capital and premises - everything plays a role.
2. State a specific result. Starting a business with the wording “I want to become rich” is dooming it to failure. Determine the market niche, profit level, turnover.
3. Think through the steps that will lead to the designated outcome. Be logical and conduct additional analysis if you are not confident in your knowledge.

Follow these rules whether you want to impress investors or are putting together a project for yourself. Constantly ask the question: “Why should a business succeed?” The key to success can be a successful product, the qualifications of the team, the influence of partners, etc. Having found the answer, use the advantage to the maximum, and the result will meet your expectations.

Business plan structure: main sections

Are you wondering how to create business plans for a small business yourself? Adhere to a clear structure, which will allow both you and your partners to navigate the document.

Title page design

The name of the project is written on the title page , indicate the volume of investment and the expected payback period. It is appropriate to provide information about the organization: address, contact numbers, full name of the owner.

Writing a resume: briefly about the main thing

The resume is the first section of interest to potential investors. To ensure that your acquaintance with the project does not end there, outline the essence of the idea. Focus on goals and objectives, list the necessary resources and methods for implementing projects. Be sure to highlight why the offer is unique.

Finally, let's get down to the numbers:

• investments necessary for opening;
• project launch date;
• planned and actual terms of refund.

Finally, state your expected profit. There is no need to use lengthy stories about the benefits of the enterprise: it is enough to make a competent calculation.

Defining goals and objectives: be concise

The “Goals and Objectives” section defines the position you plan to occupy. Mention the technological processes necessary to achieve the result, but do not go into detail - you will provide information in the appendices. The main task is to tell why the offer wins against the competition. But avoid unsubstantiated statements, because every word must be supported by facts.

Do you want to emphasize the originality of the idea? List patents and copyright documents. Indicate ways for further development so that investors see the long-term benefits of cooperation.

Conducting market analysis, identifying the desired segment

By conducting a market analysis, you will determine the availability of niches. It is necessary to consider the internal state of the selected industry and the influence of external factors (for example, a difficult economic situation, shortage of personnel). Consider the risk of facing competition and tell us what advantages your product has.

To make your plan more effective, identify a market segment. You will need to create a buyer profile, taking into account the following:

• age;
• social status;
• needs;
• reasons why a client will contact you.

Having determined the portrait of a potential buyer and his needs, evaluate the capabilities of the enterprise. Particular attention should be paid to this part if you are planning to open a new business.

The description of a product or service is presented with an emphasis on the benefits of the consumer. Simply put, don’t tell us what a great product you have, but describe why the client needs it.

The list of characteristics and properties should include the following:

• the product's name;
• appointment;
• listing the main properties and a short story about the minor ones;
• definition of competitiveness;
• availability of copyrights or licenses (if you are yet to obtain them, mention this point);
• information on supplies, guarantees, availability of service;
• description of appearance;
• availability of certificates;
• performance characteristics;
• disposal methods.

Describing the items will make planning easier and help you understand which properties need improvement.

Marketing analysis and plan: promotion strategy

The task of marketing analysis is to develop a product image and determine a promotion strategy. Once you have outlined the circle of buyers and established the required volume of goods, think about ways to convey information to the audience.

It will be easier to formulate the needs of future buyers by answering a number of questions:

1. Describe what they are purchasing now that your product is not on the market. List popular suppliers, volume of purchases, indicate the average price.
2. The most difficult thing is to understand why a consumer prefers a certain product. When buying kitchen utensils, the client can choose a set with the largest number of components, rely on convenience, or appreciate an attractive design. You need to determine his motivation, which desk research, telephone surveys and expert interviews will help with.
3. Ask the main question: “How can I get people to buy my product?” It is possible to attract customers through advertising campaigns, participation in exhibitions, sending out flyers, and providing free samples.

The nuances of the work depend on whether the activity is aimed at a wholesale or retail consumer, whether you intend to attract legal entities or individuals, etc.

Production and organization plan

In the next section, you will list the stages of production, mentioning the availability of facilities, equipment and personnel. Describe everything in detail; If a partner is involved in the business, he must understand the costs. It is also necessary to calculate the cost of production, adjusting for variable factors.

The organizational part provides an implementation schedule and deadlines. Legislative acts regulating activities in the selected area are also listed.

Financial plan: calculate funds

The reason startups close down in 70% of cases is lack of funds. To avoid this prospect, make a financial plan. It includes the following:

• income and expense plan;
• project implementation period;
• approximate balance for the 1st year of work;
• break-even analysis.

To help investors evaluate the prospects, provide a debt repayment schedule. Focus on the rational use of funds by reducing costs. But save wisely: one of the mistakes that dooms a business to failure is underestimating upcoming expenses.

Risk Analysis: Avoid Surprises

Finally, consider the situations that threaten your business and suggest solutions to the problems. The right strategy will attract investors and make your job easier.

The structure of the business plan can be changed by adding paragraphs and annexes. If you have an idea of ​​what you are going to do, you will cope with the task.

New tool in the works: SWOT analysis

Once you learn how to write a business plan, you'll take on the strategic part. It is necessary to discover external and internal factors influencing the development of the organization and describe the current situation. A SWOT analysis will help you cope with the task, meaning that you highlight 4 aspects of the project:

The versatility of the method allows you to use it in any area, whether you choose a farm or a car service. Use does not require special knowledge, just avoid common beginner mistakes:

• reassessment of strengths;
• attempts to pass off a disadvantage as an advantage;
• deliberate or accidental ignoring of disadvantages.

To get results, be honest with yourself: you can remain silent about the shortcomings when running advertising campaigns, but when drawing up a business plan, a mistake will be disastrous. First of all, look at the product or service through the eyes of the consumer, evaluate its strengths and weaknesses. Be thorough and use different sources: consult with your team, conduct testing, create several SWOT tables for relevant market segments. To give you an idea of ​​how to conduct analytics step by step, look at the example:

Business plan for an atelier

The option of opening an atelier is suitable for beginning entrepreneurs who have skills in sewing and repairing clothes. After all, despite the abundance of stores, finished products remain standardized. Fashion trends put individuality at the forefront, so there will be no shortage of customers. You just need to think about how to attract them and convert them into regular customers.

First steps: define goals and think over the price

Even a small business will need a business plan that defines its goals. I recommend that you include the following:

• creating a profitable organization;
• generating income;
• satisfying consumer needs for sewing and repairing clothes within a particular area.

Choose individual entrepreneur as a legal form, since accounting requirements are simpler and tax fees are lower. Then determine the range of services provided, which will include:

• sewing new clothes;
• minor repairs to the old one;
• restoration.

Although tailoring remains the most expensive service, most of the profits will come from repairs. This is due to the fact that creating a new model takes on average 14 days, and you can put an old thing in order in 15-30 minutes. The cost of repairs starts from 200 rubles, which will ensure a quick payback if there are customers.

Selection of premises and equipment

Location remains a key factor, so look for space in a shopping center or on the 1st floor of a building. The option with a shopping center is more profitable due to its traffic, in addition, store customers will want to have the purchased clothes adjusted to their figure on the spot.

But it will be easier to equip a workshop by making repairs in an ordinary apartment. Keep in mind that placement on the upper floors is acceptable in cases where you already have an established customer base.

Ideally, the atelier is located in the city center, close to sewing stores.

Choose a room with an area of ​​20 square meters. m. and more to arrange everything you need. At the initial stage you will need:

• 3 professional machines (approximately 7,000 rubles per piece);
• special iron or steam generator (RUB 11,000);
• overlock (RUB 5,000).

You can’t do without furniture to equip the work area and a comfortable waiting area for clients. You will have to buy the following:

• cutting table;
• tables for typewriters;
• chairs;
• mirrors;
• dummy;
• coat rack for employees and visitors;
• sofas and a coffee table for the waiting area.

Buy also consumables, because respectable clients will not want to bring threads, elastic bands, zippers along with the fabric. Along with the cost of furniture, you will need to allocate 24,000 rubles.

Recruitment and payment

Recruitment determines success, so look for people who love what they do. You will need 2-3 seamstresses and a cutter, who can be found through online advertisements or recruitment agencies. The average salary for a seamstress is 15,000 rubles, for a cutter - 20,000. A percentage of completed orders is also added to the rate (20-40%), which encourages them to work better.

When hiring employees, discuss the nuances of responsibility. Often, clients bring expensive materials, and if they are damaged, the seamstress or cutter must reimburse all costs.

Provided that marketing campaigns are carried out correctly, the studio pays for itself in 2 years. You just need to think through all the stages of business promotion, reducing the share of advertising in local media. If you spend money on a noticeable sign, develop branded packages, and send out a small mailing of discount coupons, you will soon acquire a regular clientele.

Business plan for a mobile car service

Since car sales do not stop even during a crisis, their maintenance will become a constant source of income. Mobile car service is in demand: you will provide services that do not require a lift and take a couple of hours. The price will include system adjustments, checking battery operation, the presence of oil and other liquids, and simple replacement of parts. With the right approach, the profitability of the enterprise is at the level of a service station.

What you need to get started

To get started, you can't do without the following:

1. Make sure you have a vehicle that can accommodate the necessary equipment. A Gazelle minibus, which you rent, will do.
2. Equipment you will need are jacks (without them you cannot replace pads or filters) and a bed on casters. Also buy a vacuum cleaner and a couple of compressors, including a suction one. The importance of having keys and other tools need not be mentioned.
3. The profit will come from the sale of consumables. You will purchase oil, candles, liquids at wholesale prices, and sell them at retail prices.

To begin with, you will perform the work yourself, expanding the staff as necessary. As your customer base increases, it’s worth hiring a dispatcher who will explain the nuances so you don’t have to take time off from your work.

How to determine your clientele

Who constitutes the clientele of such organizations? These are mainly people who drive budget cars of older models. Their cars need regular maintenance (changing oil, brake pads, checking tire pressure), but due to busy work, the owners put off visits to the service station. The result is unplanned breakdowns, making your services in demand.

To find clients, you should not post advertisements in garages. Such niches turn out to be occupied, so it is better to hire a pretty girl promoter as part of an advertising campaign. She will distribute booklets to car owners in the parking lot, and later you will attach the remaining advertisements under the windshield wipers.

How to write text for a booklet? Offer your clients to save time, not money. Bet that they won't have to go to the service station after work, but the car will still be in perfect order. By accompanying your offer with a transparent pricing policy, you will attract consumers.

“Distress services” are also popular: they are resorted to when the owner has lost the keys or cannot start the engine for no apparent reason.

How to increase profitability

To make your business pay off, purchase high-quality equipment and take care in selecting employees. After all, it’s difficult to find a craftsman: people are guided by the principle “If I haven’t found a job in construction, I’ll go to a car service center.” If you or your employee are not qualified, then taking out a loan to start a business or purchase equipment is useless.

But with the right approach, you will recoup the costs in 2-3 years, after which you will start working for a profit. You can speed up the process as follows:

• in the price list, indicate separately the cost of mileage to the point where the customer’s car is located and the price of repairs;
• to increase profitability, limit work to a certain radius (the journey to the client can take a maximum of 90 minutes);
• for long-distance trips, the cost should cover half a day's revenue.

Thanks to the growing demand for on-site service, the mobile workshop will not have a shortage of clients!

Business plan for opening a beauty salon

Even during times of crisis, women try not to skimp on beauty. For this reason, beauty salons have become a popular option for small businesses. The enterprise pays for itself in 12-24 months, although with a thoughtful approach the period can be reduced to 7 months.

How to define a sphere

Analyze the situation and determine the profile of the potential client. Avoid the vague formulation “urban women with average income aged 20-45 years”, because they include:

• students who want to get a creative hairstyle;
• mothers on maternity leave who value speed of service;
• mature women who prefer classics.

These groups require different approaches, so don't focus on the average image.

You shouldn’t spend money on opening an elite establishment. Practice shows that the number of offers in the field exceeds demand. If in a metropolis you rely on the introduction of newfangled technologies, then in medium-sized settlements the business will be doomed. It is enough to open an establishment with affordable prices and include the following items in the price list:

• hairdressing services;
• cosmetology procedures (facial skin care, eyebrow correction)
• lash maker services (eyelash extensions);
• Mani Pedi;
• sale of cosmetic products.

To implement the project, 600,000-1,500,000 rubles are required, which includes the costs of paperwork, premises equipment, personnel selection and a marketing campaign.

How to choose the location of a beauty salon

To open the salon, the following options are used:

• small detached building;
• point in a shopping center;
• room on the 1st floor.

Renting in a shopping center makes it possible to quickly acquire clients, but the cost will also be high. To reduce costs, locate the salon on the 1st floor of a multi-story building. In this case, pay attention to the busy traffic on the street, the visibility of the sign from the roadway, and the proximity of shops.

The search for premises is done taking into account the place of residence of the potential clientele: a budget establishment can also be opened in a residential area where local residents will be served. Those targeting business women will pay attention to buildings located close to business centers.

Is it worth renting a room already equipped for a salon? This will save about 240,000 rubles on repairs, and in some cases will bring in an established clientele. But analyze the reasons why the establishment is being rented out: perhaps the previous owner ruined its reputation or the competition in the area was high.

What expenses are expected at the initial stage?

To open a salon you will need to purchase the following:

• mirrors;
• manicure cart;
• hairdressing chairs (hydraulic);
• washing;
• reception desk;
• cabinets and cabinets;
• sofas for the waiting area;
• coffee tables;
• manicure tables;
• chairs.

You will also need to purchase hairdressing tools and supplies. But you can save on this article by recruiting experienced employees. They prefer to work with their own tools and purchase materials themselves. The presence of experience and skills among the staff will have a positive impact on the development of the enterprise, so hire workers whose qualifications are confirmed by diplomas and certificates.

The staff will include a senior administrator (salary 20,000 rubles), his assistant (salary 15,000 rubles) and 6 hairdressers working in shifts (salary 17,000 rubles). Add the following to your payroll costs:

• rent of premises (RUB 75,000);
• payment of taxes;
• expenses for a marketing campaign (RUB 20,000);
• utility bills, garbage removal (RUB 11,000).

You can reduce costs by thinking through a marketing campaign. Look for inexpensive ways to convey information about the salon, create a group on social networks, hold competitions. If you add affordable services to competent promotion, the establishment will pay for itself in 7 months.

Business plan for a flower shop

Among the highly profitable areas, floristry stands out: markup on goods reaches 100% on regular days and 150% on holidays. The advantages of this option include the fact that you do not need a large amount of professional equipment. The most significant expense is usually the purchase of refrigerated display cases, which allow you to keep flowers fresh.

Choosing a location for a flower salon

The location of the store depends on its type:

1. The florist pavilion is intended for middle-class buyers. They are offered about 20 types of flowers and various packaging; bouquets that are not particularly complex are put together in a hurry. Since traffic becomes a determining factor, look for places at markets or public transport stops. If the latter do not have a pavilion, you can rent the space and purchase an inexpensive prefabricated structure. Investments in this case are minimal.
2. Flower shops are also located near a bus stop or market. They are distinguished by a large assortment and the presence of additional products. Handmade pots are also offered to buyers. , different types of soil, care products. In addition to cut plants, there are also live ones on sale. If you choose this format of work, you will need 1,300,000 rubles to start.
3. A florist salon for respectable clients implies an abundance of exotic goods. Such establishments are located in the city center, on the ground floor of a building or in shopping centers. To offer premium services, you need to invest RUB 5,000,000.

Pay attention to the availability of parking, because its proximity increases sales by 20%.

Purchase of equipment for the salon

The necessary equipment is divided into 2 groups: for the direct work of the seller and for storing inventory. To set up a retail space you will need the following:

• stand-counter;
• laptop and printer;
• stationery;
• stapler;
• wrapping paper;
• elements for decorating bouquets.

To store goods, refrigerated cooler display cases are needed. You should not save on them, since damage to flowers is the main risk of the florist business. Less demanding varieties are stored in flowerpots (their number depends on sales volume), and you place potted plants and fertilizers on shelves. For lighting, purchase fluorescent lamps, and install an air conditioner to maintain the desired microclimate.

The biggest expense will be the refrigeration chamber, since the cost reaches 100,000 rubles.

But the main success factor will be a sufficient assortment. It will include the following:

• cut flowers;
• decorative elements (fern leaves, climbing plants);
• seeds;
• fertilizers;
• Greeting Cards;
• Stuffed Toys.

Also, invest in a catchy sign and exterior store decoration. Ideally, you should make lighting that will attract customers at any time. The total cost of equipment will be about 185,000 rubles.

Recruitment and marketing campaign

Customers often base their choice of store on online reviews, so the quality of service must be excellent. For this reason, you will need professional florists who work at a minimum wage but with a high percentage of sales. If necessary, hire a courier to deliver orders: online trading brings a significant share of profit. Accounting can be outsourced.

In addition to quality service, a marketing campaign is needed to attract regular customers. Introduce a system of cumulative discounts, make gifts for large purchases (“Every 7th rose is free”). Be sure to issue bonus cards: you will add clients to your database and send them out before birthdays and holidays.

If you still have questions, watch the how-to video. The owner of a florist salon shares his secrets and offers you a working business plan:

Business plan for opening an anti-cafe

Anti-cafes are also gaining popularity - establishments for social interaction, creative meetings, and holding master classes. Their difference from ordinary cafes is that a complex menu is not implied. Visitors are limited to tea or coffee, light desserts and cookies; a fee is charged for the duration of your stay in the anti-cafe. Drinking alcohol and smoking in such establishments is prohibited.

How to find your niche

To open, you will need 450,000 rubles, and payback can be achieved in 6 months. The result is easily achievable: an anti-cafe turns out to be profitable provided that more than 1 million people live in the city. But with proper advertising, it will bring profit even in a small locality, if there is no competition in it. Having a university will also be a plus, since most of the clientele are young and creative people from the middle class.

Due to the specific nature of visitors, unusual ideas become a key success factor. Implement the following ideas:

• Give visitors alarm clocks to help them keep track of the time;
• hold events: theme evenings or chamber concerts;
• offer signature drinks and treats;
• provide high-speed Internet.

If the rules are followed, the clientele will be young people who want to spend time with friends, and people who use the anti-cafe as a platform for business meetings. Since these groups require different approaches, develop 2 ranges of services within the business plan:

• during the daytime, when business meetings are held, visitors will need a projector, printer, free Internet;
• in the evenings, those gathered will appreciate the assortment of books and board games, as well as the opportunity to watch films or sports competitions.

Proper organization of leisure time for visitors will allow you to earn 12,000 rubles. per day (for an anti-cafe with 55 seats) in just 3 months. work.

How to locate and arrange premises

When searching for a suitable premises, consider the following criteria:

• visibility from the roadway;
• liveliness of the street and area;
• presence of universities nearby;
• lack of nearby cinemas, cafes, business centers.

The area is from 120 sq. m., which will allow you to distinguish several zones:

1. A common hall with 30 seats is used for events. During the daytime, it can host business trainings or master classes.
2. A coworking space is a collective office. The room should be isolated from the common room, since it is designed for people who want to work in silence, organize a Skype conference, or hold a business meeting.
3. Game rooms are equipped with tables, consoles, and televisions. They are intended for small companies.

The business plan must include expenses for renting premises. It will cost 100,000 rubles, and the same amount will need to be allocated for repairs. You will be able to save on finishing work if you find a room in good condition. In this case, the atmosphere is created with the help of furniture and decor.

To set up, you will need to purchase the following:

The advantages of this option include the fact that you will do without numerous staff: a project manager, a cleaner and 2 hall managers are enough.

How to run a marketing campaign

Since anti-cafe customers actively use the Internet, advertising on social networks “VKontakte”, Facebook, Instagram is necessary to attract them. Post posts, photos from events, make notifications about promotions and discounts; for the initial stage, hire a professional SMM manager.

When planning promotions, take into account the pronounced seasonality of the area. If there are enough visitors in winter and autumn, then in summer pay special attention to discounts and an interesting program. To increase attendance, distribute flyers to nearby hostels, fitness clubs and educational institutions; You can also agree on mutual advertising.

Experts claim that with a work schedule of 12.00-0.00 on weekdays and 12.00-02.00 on Friday and Saturday, the monthly revenue of the anti-cafe will be 360,000 rubles. It is only necessary to foresee the risks (low attendance in the summer, the possibility of competition, filling the hall with clients with opposing interests), and there will be no unpleasant surprises in the work.

Main mistakes when drawing up business plans

Have you decided not to contact an expert, but to write a business plan yourself? Although the specialist has extensive experience, you have the advantage of understanding the intricacies of your plan. All that remains is to avoid common mistakes, with tips from Forbes:

1. If you want to attract investors, your business plan should be free of grammatical, spelling and punctuation errors. Although potential investors or partners are not asking about your knowledge of the Russian language, they want to get an idea of ​​your competence. When you write with errors, they doubt your education.
2. Entrepreneurs often draw up business plans only when they plan to attract investors. But even those who manage on their own need to systematize ideas and facts. Don't view drawing up a business plan as a formality: you will impartially evaluate ideas, identify potential risks and think through ways to prevent them.
3. Don't get carried away with featureism. Planners talk about product features, performance, and warranties, missing the key point: why should the consumer even care? Finding the answer will ensure your success. An example would be the policy of the Dollar Shave Club company: management claims that they want to protect the consumer from being robbed by competitors. After all, they force you to buy expensive replacement cartridges for razors! But Dollar Shave Club sends a new set every month. Of course, its cost is included in the initial price of shaving equipment. A consumer might as well buy cartridges in a store, but Dollar Shave Club does not offer a product, but a concept, an idea.

Take these subtleties into account, and mistakes will be avoided. After all, the business plan must convince immediately: investors will not take numerous repeated requests seriously. They feel like you're spinning numbers and manipulating facts, so impress them the first time you meet them.

Download 50 business plans for free

To make your job easier, I want to provide 50 ready-made business plans. Although any sample will need to be adjusted to suit your situation, you will have a basis for the project.

Conclusion

Drawing up a step-by-step business plan will not only convince investors, but also bring the idea to perfection. Large companies begin by preparing this document: the owners understand that assessing opportunities and risks will save them from losses in the future. But when opening a small business, entrepreneurs act at their own peril and risk. This is due to the lack of culture in the business sector, due to which the basics of planning are not considered an essential component. But for those who do not want to study the nuances of closing an individual entrepreneur in the foreseeable future, writing a business plan will become an indispensable condition.

Welcome readers of the “site”! Today we will talk in detail about what is a business plan and why is it needed? , how to draw up a business plan as clearly, competently and succinctly as possible (we will provide a sample with calculations), and also provide links so that you can download ready-made examples for free .

This material will be useful to all novice entrepreneurs and businessmen who plan to attract money from banks (investors).

Read on to learn how to draw up a business plan for a small business yourself, what rules and procedures for drawing up exist, and where to download a ready-made business plan.

Every entrepreneur comes across the concept of a business plan sooner or later.

Business plan(from English business plan) is a project of your business, in which the goals and objectives of its creation are clearly defined. In it, the entrepreneur must describe his actions over a specific period of time to make a profit.

Business plan structure, objectives and strategy

2. Rules for drawing up (writing) a business plan 📝

Rule 1. Study the market situation in advance

Before starting to draw up a business plan, it is necessary to analyze the situation on the market as a whole. Collect as much information as possible about the upcoming enterprise or successful implementation.

Rule 2. Create a clear business strategy and follow it

The business plan must include specific actions throughout a certain period of time.

You must write down your actions month, 3 months, 6 months, year and 3 of the year.

Rule 3. Consider both the pros and cons of the chosen business

In a business plan, you need to describe not only your strengths, but also possible losses, so to speak, weaknesses.

For example , strengths include highly qualified specialists, market recognition, bright brand etc. Possible losses or threats include: great competition, high cost of goods or services.

3. How to write a business plan yourself - the procedure for writing and the structure of a business plan 📑

Regardless of your type of activity, the main components of a business plan will be the same.

How to write a business plan - step-by-step instructions with an example

1. Introduction

The introductory part should not be too lengthy, but it should describe the most important things:

• direction of the enterprise's activity;
• project payback period;
• specific indicators.

Your potential investor should know the time frame for returning his investment and possible losses.

2) Description of services

In this section, describe in detail the direction of your activity. Decide for yourself which market segment you will work with.

Important! Assess your competitors and your advantages over them.

Decide what you plan to focus on in your activities: low cost with high sales volumes, high service, or maybe something else.

To completethissection you need to do the following:

• Give a description and characteristics of the company’s main and secondary products;
• Take photographs of goods and services;
• Create a portrait of your intended consumer;
• Research and test your target market for similar products or services;
• Organize a service;
• Provide a pricing model. Assess the competitiveness of your project on the market.

After carrying out such an analysis, you will definitely understand and be able to highlight the differences between your products in the sales market. You will also clearly formulate what you produce and who needs it.

3) Marketing plan

Marketing plan – perhaps the most important stage in the development of your business. A lot will depend on well-designed marketing. You need to identify your main competitors, understand how they are promoting their project, and do it better.

Business promotion methods can be different:

• Place advertisements on radio, in magazines, on websites. It is only important to determine which format of the advertising project is right for you;
• Be sure to work on direct sales. Starting with “cold calls” to potential customers, ending with the sale of goods and services with the help of representatives;
• Encourage your staff to achieve high results. Come up with promotions and bonuses for employees;
• Find out the most favorable season for your business;

Main, Really assess the situation, do not exaggerate your capabilities. Brainstorm regularly and come up with new routes. Read more about it here.

4) Organizational plan

Specifically write down all the steps of the activity, assign persons responsible for performing certain actions. Limit the deadline for completing the task.

5) Financial plan

When drawing up a financial plan, it is necessary to take into account all the little things, dividing expenses into permanent and one-time ones.

• Fixed expenses – this is a monthly office, payment of rent, utilities, Internet, telephone, etc.
• One-time costs – this is the purchase of equipment for work, For example, computers, scanners, phones, etc.

After compiling your expenses, determine for yourself the minimum sales volume that will cover your operating expenses. Everything that is sold from above will be yours profit .

After calculating this, you will determine for yourself break-even point. You could say that this is the purpose of a business plan.

6) Conclusion

The conclusion is intended to attract investors. Optimal partition volume from 2 before 4 pages, which must be indicated:

• The main vector of your company’s activity;
• Project profitability;
• Analysis of the company’s place in the sales market;
• Company personnel, responsible persons;
• Expected qualitative and quantitative indicators for each period.

The “Resume” section should provide answers to 2 main questions:

1. What results can investors expect from favorable business development?
2. What should investors expect in a worst-case scenario?

Of course, it is better to write a conclusion when the business plan has already been practically drawn up.

4. Sample business plan with calculations using the example of an anti-cafe

Let's take a closer look at a ready-made sample business plan using the example of an anti-cafe .

Business plan structure - example "Anticafe"

1) Overview section

In the table we will see all the general information about the project:

№	Titles	Descriptions
1.	Name	"Gloss"
2.	Organizational form	Individual entrepreneur
3.	Services available	Various programs; Events (trainings, seminars); Birthdays;
4.	Location of the organization and sales market	Stavropol
5.	Operating mode	From 11.00 until the last client.
6.	Establishment staff	Supervisor - 1 people Administrator – 1 people Service staff - 3 people Director - 1 people security – 1 people
7.	Required starting capital	500 000 rubles
8.	Expenses	167 000 rubles
9.	Return on investment period	10-11 months
10.	Competition	Small
11.	Organization income	216 000 rubles
12.	Organizational loss	167 000 rubles
13.	Organizational profit	49 000 rubles

2) Goods and services

An amount will be charged for the time spent in the anti-cafe 2 rub./min . For this money the cafe will provide services such as:

• Mini library, you can retire and read books;
• Lots of games for large groups (mafia, board games);
• Game console;
• Karaoke, projector, tablets;
• Various courses can be arranged For example, English, Spanish, psychology, makeup training;
• You can also order banquets, children's birthdays;
• There is Wi-Fi, any visitor can use it;
• Tea, coffee and various sweets.

Ideal clients: older people 17 -45 years of age who live an active life; they have an average income; without bad habbits; these people like to spend time profitably; they would like to receive good knowledge and great emotions.

The client must be taken to the cafe near 22 hours per month. From this the profit per person is calculated about 3600 rubles per month.

3) Marketing strategy

There is currently one cafe in this segment in the city. It poses a potential threat since they already have an established customer base.

• Social networks (Instagram, telegram and others);
• SMS mailings;
• Discounts, coupons;
• Radio announcements.

Promotion strategy for a new anti-cafe:

1. Direct attraction. Searching for clients or organizations that will come to us in a large group. Conducting children's matinees. Discounts for regular customers. Advertising in institutions.
2. Advertising on Odnoklassniki, Agent and many different networks. Reaching a group of people who are at home. Advertising on social networks allows you to obtain a lot of information from customers and very quickly answer all questions of interest, while requiring very little financial costs.
3. Building partnerships with companies that specialize in various holidays, show programs, corporate evenings, etc.
4. Club card. This card gives you the right to spend as much time as you like in the anti-cafe. Price 4 800 rubles, validity period 1 month.
5. Radio advertising. After a month of work, a story about events in the anti-cafe.

Such a business has seasonality . The anti-cafe has the highest attendance in autumn and winter seasons. And in the summer and spring there are fewer clients ↓.

Therefore, the plan should be drawn up in such a way as to increase profit several times, so as not to go into lesion .

№	Name	Deadlines	Responsible	Results and notes
1	Study	01.01.14 – 01.02.14	Manager	We have proven all our data
2	Recruitment	01.02.14 – 01.03.14	Manager	Found employees
3	Search for premises	01.03.14 – 01.04.14	Manager	Found a room based on the criteria
4	Repair	01.04.14 – 01.05.14	Manager	Repairs made to all requirements
5	We purchase equipment	01.05.14 – 01.06.14	Manager	Delivery to your place
6	Approval of the action plan	01.06.14 – 03.06.14	Director	Agreements have been concluded
7	We are registering	01.06.14 – 03.06.14	Manager	Purchased a cash register and documents
8	Advertising	03.06.14 – 10.06.14	We are hiring a specialist	Conducted advertising on all points
9	Opening	12.06.13	Manager	Everything went great, there were a lot of competitions and gifts, there were journalists, everyone knew about us

4) Financial plan

№	Expenses	Quantity (pcs.)	Cost, rub.)	Amount (rub.)
1	Purchase of equipment	50	5 000	250 000
2	Purchase of inventory	100	1 000	100 000
3	Finishing work	1	150 000	150 000
Total:				500 000

5) Conclusions

№	Name	Quantity	Cost, rub.)	Amount (rub.)
1	Building rental (150 sq.m.)	1 month	40 000	40 000
2	Payment of wages	6 people	15 000	90 000
3	Public utilities	1 month	5 000	5 000
4	Products	700 sets	10	7 000
5	Taxes	1 month	15 000	15 000
6	Deductions for depreciation	1 month	10 000	10 000
Total:				167 000

Having analyzed all expenses for the reporting month, we can say that if the establishment’s profit is greater 167 000 rubles, that's what it will be break-even point .

Given:

Simultaneous costs = 500 000 rubles
Expense per month = 167 000 rubles

Find: Payback period -?

Solution :

Payback period = One-time costs / emergency per month

1) We find an emergency per month

Emergency per month = Income per month - Expense per month

Profit for the month = (Profit for the day) * 30 days = ( 30 Human * 2 hours * 120 rubles/hour) * 30 days = 216 000 rubles
Emergency per month = 216,000 rubles - 167,000 rubles = 49,000 rubles

2) Finding the payback period

Payback period = 500,000 rubles (down payment) / 49,000 rubles (PE per month) = 10 months

*Of course, all calculations made above are approximate and may differ from region to region.

5. Ready-made business plan examples for free + template 📎

We present a ready-made template for writing your plan, into which you can easily enter your data for calculations and overview analytics.

📌

Alexey Zhumataev

Examples of business plans 2016

Good day! Today I want to write an article about examples of free business plans in 2016, these business plans are my own with calculations.

I post them completely free of charge and the number of business plans is constantly growing.

All business plans are 100% ready and are step-by-step instructions for opening a particular business.

If you want to do it yourself, you can look at the instructions on how to write them and there is also a standard sample business plan there.

Let's look at ready-made business plans in which I carried out calculations and also recorded explanatory videos:

Examples of business plans with calculations

Free business plans for the service sector:

A ready-made sample business plan for those who decide to open their own gym. In addition to the business plan for the gym, there are 5 more articles detailing the process of creating your own business. They cover issues of gym equipment, choosing premises, how to advertise correctly, calculations of income and expenses, as well as its further development.

A ready-made sample business plan for those who decide to start their own business by providing plumbing services. In addition to the business plan for plumbing services, there are articles covering this topic in detail. Advertising, required equipment and calculations of the profitability of this business.

A ready-made sample business plan for those who want to open their own service station. The free business plan for a service station is also supplemented with extended articles on how to choose a premises, conduct an advertising campaign, select equipment, and calculate the profitability of a service station.

A ready-made sample business plan for those who want to open their own car service center. The free business plan for a car service is also supplemented with articles on how to advertise a car service, equipment for a car service, the development of this business, as well as calculations of its profitability.

Your future project. How to write a business plan? The step-by-step instructions in this article will help in this matter.

Business plan goals

Writing a business plan can be different depending on why it is needed. One of the most common purposes is to present it for investment. This type of business plan for a project is the most complex. Often, third parties are involved in writing it - experts in their field, who will create a suitable business plan for approval by the investor.

It happens that a manager instructs you to write a business plan for a company, for example, to open a branch. In this case, they also often turn to third-party specialists to draw up such plans. Ultimately, the contractor may only need to make some adjustments to the needs of the company.

Well, when a business plan is needed to open your own business, it is best to write it from cover to cover yourself. Although this is a difficult process, it is exciting and very interesting. After all, your own business is the real brainchild of an entrepreneur. And therefore, its creation is treated with great care and thoroughness. The article provides instructions on how to draw up a business plan for your business.

Initial idea

Basically, those who decide to open their own enterprise have already chosen and know their field of activity well. But there are entrepreneurs who want to have their own business, but still do not clearly know what exactly they will do. They are looking for a business idea. It is difficult to overestimate its importance. The idea must suit the interests and desires of the entrepreneur himself.

This could be a hobby that a person is willing to do even for free, or a business that already brings in a guaranteed income. In any case, having chosen a niche for yourself, it is important not to be distracted by anything else and not to dream of unattainable heights, but to step by step bring your real idea to life. A business plan will really help in this matter.

How to write a business plan? Step-by-step instruction

So, having imagined what the future business will be like, you can move on to writing a business plan. There are special planning standards. Therefore, if it is to be submitted for investment, you should choose an appropriate standard and adhere to it when writing.

To understand how to write a business plan, step-by-step instructions and generally accepted standards will serve you well, since they are approved by people who are professionally versed in these issues. An entrepreneur will be able to sort out his, perhaps not yet fully formed, thoughts and bring his business to life.

A standard business plan consists of the following chapters:

• General provisions.

  Market analysis.

  Marketing and strategic plan.

  Costs.

  Production plan.

  Investments.

  Financial plan.

Summary

Here the essence of the matter, a description of the business idea, information about its objective need in the market, timing of implementation, and competitiveness should be briefly displayed.

Of course, this part is largely intended for potential investors. It is they who, after reading the summary, make a conclusion about whether it is worth getting acquainted with this plan further or not. Therefore, if it is intended to be presented to an investor, it is necessary to describe this part carefully, perhaps returning to it again and again, making adjustments after compiling subsequent chapters.

However, for his own needs, this part is also important, since it helps the entrepreneur to better see the entire process of organizing the business as a whole.

General provisions

If the resume is written on about one - maximum two pages, then this chapter can be written in more detail. That is, in fact, the “General Provisions” chapter contains the same information as the summary, but in a more detailed form invites the reader to become familiar with the project as a whole.

It describes the characteristics and implementation of the project, its life cycle, the possibility of additional development and the forecast of changes in the product with a possible change in market trends.

The service business plan in this chapter should contain information about what the specific service is and how it will attract customers. For example, a business plan describes all proposed services, their characteristics and distinctive features. An attractive feature here is the legend of how celebrities undergo procedures in the salon or how individual specialists provide them with these services, how specialists were trained directly with the brand of product with which they work.

Market analysis

In parallel with writing a business plan or before drawing it up, it is necessary to conduct a market analysis. This is an extremely important part, because the success of the future project directly depends on it.

Having chosen a market niche and target audience, they conduct a thorough analysis to determine how relevant the project’s business plan, the initial proposal and its idea are. If the analysis reveals an excess supply, then it is worth returning to the idea and trying to adjust it so that it corresponds to the state of affairs on the market. If there is increased demand, then everything is in order, and you can safely proceed to further actions.

Market analysis is carried out in different ways. But if problems arise with its implementation, there are companies where you can outsource market analysis.

Nevertheless, the entrepreneur is recommended to look into this issue himself, since any third-party organizations will give only an objective average result, not fully taking into account the business plans of a small business and all the nuances of the business idea of ​​the project author.

Marketing and strategic planning

This plan includes introducing the product to the market, its development, pricing, sales and distribution system, as well as advertising. To launch a product, it is advisable to build a Gantt chart, which will display the dates of implementation of various activities. Based on market analysis and competitiveness, a strategy is calculated, how the market will be conquered and what tactical actions will be required for implementation.

Pricing is based on economic calculations and the company's expected income. Sales and marketing can be presented in the form of a diagram, where the entire process will be visible in stages. For example, from receipt of goods at the warehouse to receipt of money for the goods and its sale.

Costs and production schedule

This chapter includes the purchase of necessary equipment, repairs, rental of premises and other costs. The production schedule must reflect how many people are required to implement the project, their work schedule, deductions of wages and related payments.

They will become much more attractive to an investor if there is a ready-made team that will work on the project, as this proves the entrepreneur’s ability to implement his plans. Therefore, it would be appropriate to highlight this fact in the business plan.

Production plan

If the company is a manufacturing company, then it is necessary to describe the production process, as well as the partners and suppliers who will participate in the business. For example, the farm business plan in this chapter should include equipment for milking, bottling, packaging milk and a mechanism for marketing it through specific suppliers.

Financial plan and investments

The most important part of the entire business plan is, of course, the financial plan. Moreover, if the project is intended to be familiar to the investor, then after reading the summary, a serious investor will most likely look at the financial plan. After all, this is where the real ability of an entrepreneur to implement business ideas will be visible. This is the essence of entrepreneurial activity.

The financial plan provides all the information about the possible costs and income of the project. Based on the marketing, strategic plan and costs, a table is drawn up for several years, which displays the required investments and their repayment schedule, all costs and possible income.

The final part of the financial plan must necessarily be a calculation of the profitability of the future business.

Now the reader knows how to write a business plan. The step-by-step instructions given in the article are a short guide demonstrating the importance of understanding goals and the need for business planning.