Everything for the full opening of the pool. Business plan for a children's pool: SES requirements and cost calculations
Opening a swimming pool is a very promising idea. Today, more and more people prefer to lead a healthy lifestyle, where sport is an integral part. In addition, there is a shortage of sports swimming complexes in our country. The astute businessman should pay attention to this area. A swimming pool business plan with calculations will help in creating such an enterprise.
Start
Before drawing up a business plan for a swimming pool, you should decide on the form and place of operation of the facility and other organizational issues.
- Business line: swimming pool.
- Total area: 1200 square meters.
- Swimming pool area: 750 sq. meters.
- Premises: rent of non-residential premises.
- Working hours: from 06:45 to 20:45, 29 working days per month (1 sanitary day).
- Form of ownership: LLC.
- Taxation system: simplified tax system 6%.
Services provided:
- Individual 45-minute lessons.
- Group aerobics classes.
- Group and private swimming lessons.
Registration
To open a swimming pool, it is better to choose LLC as an organizational form. This is due to the volume of revenue received and the scale of the business.
One generalist accountant will be hired to handle accounting.
Before opening a swimming pool, you will inevitably have to go through the following steps:
| Stage | Amount, rubles |
| LLC registration (state fee) | 4000 |
| Order and print production | 1 000 |
| Cash machine | — |
| Checking account | 2 000 |
| Registration with the tax office | – |
| Conclusion of a lease agreement for a year* | 8 750 000 |
| Designing room redevelopment | 70 000 |
| Facade reconstruction design | 30 000 |
| Conclusion of engineers on internal infrastructure | 70-110 rub./sq. meter |
| Disinfection contract for a year | 60 000 |
| Deratization agreement for a year | 60 000 |
| Solid waste disposal agreement | 60 000 |
| Disinfestation contract for a year | 60 000 |
| Ventilation maintenance contract | 60 000 |
| Security contract for a year | 120 000 |
| Obtaining permission from Rospotrebnadzor | – |
| Obtaining permission from the SES | – |
| Obtaining a fire inspection permit | – |
| Notification from Rospotrebnadzor about the launch of the project | – |
*The rental price is indicated for the first 2 months plus a deposit, then the rental payment is calculated monthly.
Thus, to register a business you will need at least 9,417,000 rubles and about 8 months. Before completing the documents, you should completely renovate the premises and install the pool bowl and other equipment. The total cost of preparing the premises may exceed three million rubles.
Technical equipment
| Name | Quantity, pcs. | Price for 1 piece, rubles | Amount, rubles |
| Pool bowl 50 m × 4 m × 15 m | 1 | 3 000 000 | 3 000 000 |
| Ladder | 10 | 10 000 | 10 000 |
| Springboard | 3 | 50 000 | 150 000 |
| Dividing paths 25 m | 5 | 25 000 | 125 000 |
| Dividing paths 50 m | 31 | 15 000 | 465 000 |
| Lighting, lamps | 52 | 5 000 | 260 000 |
| Starting stand | 7 | 40 000 | 280 000 |
| Ozonation system for disinfection | 1 | 490 000 | 490 000 |
| Faucets for shower and bathroom | 23 | 7 000 | 161 000 |
| Shower taps | 20 | 10 000 | 200 000 |
| Toilets | 6 | 5 000 | 30 000 |
| Sinks | 3 | 5 000 | 15 000 |
| Shelves in the shower | 20 | 1 000 | 20 000 |
| Wardrobes in the locker room | 20 | 3 000 | 60 000 |
| Stalls | 6 | 2 000 | 12 000 |
| Mirrors | 6 | 2 000 | 12 000 |
| Hair dryers | 10 | 3 000 | 30 000 |
| Reception desk | 1 | 20 000 | 20 000 |
| Reception chair | 1 | 3 000 | 3 000 |
| Computer | 3 | 50 000 | 150 000 |
| Table | 4 | 7 000 | 28 000 |
| Chair | 30 | 3 000 | 90 000 |
| Fridge | 1 | 15 000 | 15 000 |
| Microwave | 1 | 3 000 | 3 000 |
| Staff cabinet | 1 | 15 000 | 15 000 |
| Hangers for the wardrobe | 60 | 700 | 42 000 |
| Sofa | 2 | 15 000 | 30 000 |
| Grandstand seats | 50 | 5 000 | 250 000 |
| Swimming equipment | 30 000 | ||
| Other materials | 4 000 | ||
| TOTAL | 6 000 000 |
State
A swimming pool requires a minimum of 16 people to function properly.
| Job title | Qty | Payment | Salary | Interest | Total for all employees | Payroll with deductions |
| Technicians | 2 | Fixed | 25 000 | – | 50 000 | 65 100 |
| Swimming coach | 2 | Salary + interest | 20 000 | 15 000 | 70 000 | 91 140 |
| Water aerobics trainer | 2 | Salary + interest | 20 000 | 15 000 | 70 000 | 91 140 |
| Administrator | 2 | Fixed | 25 000 | – | 50 000 | 65 100 |
| Cleaner | 4 | Fixed | 20 000 | – | 80 000 | 104 160 |
| Wardrobekeepers | 2 | Fixed | 16 000 | – | 32 000 | 41 664 |
| Accountant | 1 | Fixed | 30 000 | – | 30 000 | 39 060 |
| Director | 1 | Fixed | 50 000 | – | 50 000 | 65 100 |
| Total | 16 | 432 000 | 562 464 |
Marketing
The small supply of swimming sports complexes will be beneficial when forming a marketing strategy. Once you throw out a cry, word of mouth will do its job. But still, do not forget about the basic activities:
In addition to the proposed measures, it is worth making promotions in the first week after opening. Example - classes with a 50% discount, competitions and animation for the youngest visitors, interesting water master classes and free classes with a teacher will definitely attract customers. All this will cost about 200 thousand rubles. In total, you will have to spend about 400 thousand rubles on advertising.
Amount of initial investment
| Expense item | price, rub. |
| Organizational expenses | 9 417 000 |
| Room renovation | 3 000 000 |
| Equipment (appliances and furniture) | 6 000 000 |
| Marketing strategy | 380 000 |
| Other unforeseen expenses | 500 000 |
| Financial reserve required to achieve self-sufficiency | 2 000 000 |
| TOTAL | 21 297 000 |
Swimming pool launch schedule
If the construction of a new building for a swimming pool is required, the cost of the project will increase by at least one and a half times, and the work schedule will be at least 3 months longer.
There is seasonality in the activities of sports complexes: peak attendance begins at the very beginning of autumn and lasts until April. In summer, the number of visitors drops sharply, and in August, as a rule, the pools are closed for repairs and general sanitization. It is best to launch the project in September, so preparatory work should begin in November of the previous year.
Planned performance indicators of the swimming pool
The target audience:
- Children under 7 years old – 20%.
- Children from 7 to 12 years old – 30%.
- Teenagers from 12 to 18 – 25%.
- Youth from 18 to 27 – 10%.
- Adults from 27 to 50 – 10%.
- Pensioners and people of pre-retirement age (50 and older) – 5%.
The widest audience is preschoolers and schoolchildren. To increase pool attendance, it is recommended to offer pool classes to schools in the area and offer daytime discounts for schoolchildren and students, as well as sell monthly, three-month, six-month and annual passes.
Expenditure part
Let's look at the cost structure:
- Payment for rent and utilities - 3,500,000 rubles.
- The cost of water ozonation and maintenance is 500,000 rubles.
- Salary (including deductions) – 564,464 rubles.
- Household goods, materials – 10,000 rubles.
- Marketing – 50,000 rubles.
- Taxes - about 353,000 rubles.
- Unforeseen expenses - 20,000 rubles.
The largest share in the structure of expenses is occupied by rent (71%), wages and maintenance costs (10% each), taxes (7%).
Revenue part
| Name of service | Price | Quantity per day | Quantity per month (29 working days) | Total amount, rubles |
| One-time lesson for a schoolchild | 300 | 50 | 1450 | 435 000 |
| One-time lesson for adults | 500 | 30 | 870 | 435 000 |
| One-time lesson for adults | 400 | 20 | 580 | 232 000 |
| TOTAL | 100 | 2 900 | 1 102 000 |
| Name of service | Price | Quantity per month | Sum |
| Subscription for 8 classes for preschoolers with a trainer | 2500 | 110 | 275 000 |
| Subscription for 12 classes for preschoolers with a trainer | 3500 | 88 | 308 000 |
| Subscription for 8 lessons for schoolchildren with a trainer | 2900 | 60 | 174 000 |
| Subscription for 12 lessons for schoolchildren with a trainer | 3500 | 70 | 245 000 |
| Subscription for 8 lessons for schoolchildren | 2300 | 330 | 759 000 |
| Subscription for 12 lessons for schoolchildren | 3100 | 420 | 1 302 000 |
| Subscription for 8 classes for adults with a trainer | 4200 | 20 | 84 000 |
| Subscription for 12 classes for adults with a trainer | 5600 | 10 | 56 000 |
| Subscription for 8 classes for adults | 3500 | 110 | 385 000 |
| Subscription for 12 classes for adults | 5000 | 165 | 825 000 |
| 8-lesson subscription for pensioners | 2800 | 88 | 246 400 |
| 12-lesson subscription for pensioners | 3900 | 33 | 128 700 |
| Total | 1 504,00 | 4 788 100,00 |
In total, monthly revenue will be about 5,890,100 rubles. Net profit – 892,228 rubles. Profitability – 15%. The initial investment will pay off in less than three years.
Check digits
- Start of work to launch the pool: December 2017.
- Opening of the sports complex: September 2018.
- Reaching the break-even point: December 2018.
- Reaching projected profitability: February 2019.
- Swimming pool payback period: February-March 2021.
Eventually
A swimming pool is a big business. Opening it will require enormous financial investments and time. At the same time, health complexes, and the swimming pool is one of them, have benefits in almost every region of our country. With patience and a well-written business plan, you can qualify for grants and investments that can cover up to 70% of the initial costs.
Attention! The free business plan offered for download below is a sample. A business plan that best suits the conditions of your business must be created with the help of specialists.
The topic of a healthy lifestyle is always relevant. A sport such as swimming not only brings a lot of pleasure, but also has a positive effect on the functioning of the body as a whole.
Today there are not many good swimming pools, and the queues in them are generally tiresome. Considering the above factors, we can conclude that opening a swimming pool is a goldmine!
A business plan for a swimming pool, like any other business plan, begins with market analysis, which consists of statistics: how many people are there for one functional swimming pool.
Having researched the market for these services and made sure that this business is profitable, you can begin to develop a business plan for building a swimming pool or download it from our website.
The goal of the project is a quick return on investment, attracting new clients, stable income, developing additional services, and gaining a foothold in the market through advertising.
Required documents
In order to begin construction of a swimming pool, you need to obtain permission from the Committee on Urban Planning and Architecture. This is a rather lengthy process, often taking longer than the construction itself.
It is also necessary to conclude contracts for cooperation with suppliers of water, electricity, and heating. All utility payments will be made according to meter readings.
As for accounting at this enterprise, it differs significantly from other enterprises, so it is worth using the services of an accountant with experience in this field. It is important to know that the state provides tax benefits to all sports institutions.
Working staff
An operating pool must have a considerable staff of employees, namely maintenance personnel:
- technical workers who will monitor the composition of the water and the operation of the equipment;
- supervisor;
- Chief Accountant;
- administrators (three to four people);
- the same number of cleaners;
- two wardrobe attendants who will work in shifts;
- a nurse is required;
- as well as swimming coaches and aqua aerobics instructors (six to seven people).
Services
At the first stage, the business plan for the pool should provide for the provision of the following services:
- Gym;
- Aqua aerobics and swimming training;
- Cafe.
Further:
- Solarium;
- Massage room;
- Manicure and pedicure;
- Gym;
- Sauna.
Location
Since a swimming pool is a mass consumption service, its optimal location is considered to be a residential area with a high concentration of young families.
Necessary equipment
This business plan for building a swimming pool lists the necessary equipment, for which you will need to pay a tidy sum:
- Starter tables;
- Dividing paths;
- Backlights;
- Heating system;
- Water filtration system;
- Sauna equipment.
Good to know!
We respect your choice, but we want to remind you that the least risky, relatively easy and comfortable start of a business can be organized under the wing of a successful company on a franchising basis. We invite you to get acquainted with.
Why starting a business with a franchise is easier and more convenient can be found out from a selection of articles published in the section:
Financial calculation
The cost of a pool bowl, depending on its quality, will cost approximately fifty thousand euros, equipment for a sauna - three thousand euros.
The water filtration and heating system is very expensive.
Its estimated cost is fifty thousand euros.
All costs for building a pool, including premises, work performed, equipment will cost approximately two hundred thousand - two hundred fifty thousand euros.
The payback period will be from three to four years.
Monthly expenses
Every month, you will have to allocate approximately 15,000 euros for advertising, 50,000 euros for commercial services, utilities, consumables, as well as for wages of workers.
Taking into account the above services, the average income will be 71,000 Euros. It follows that the monthly taxable income will be 6,000 euros, and the annual, rounded income will be 72,000 euros.
Watch video: “Water slides”
A children's pool is a gold mine for an entrepreneur whose goal is not only to obtain fabulous profits, but also to provide services useful to the population. Statistics show that in almost every city in our state, the demand for a swimming pool is twice as high as the market supply.
- Step-by-step plan for opening a children's pool
- How much profit will the children's pool bring?
- Selecting a room
- To rent
- Sublease of premises
- Build a pool room yourself
- New opportunities - leasing
- Which equipment to choose?
- Carrying out repair work
- Selection of employees for work
- What documents are needed to open a children's pool?
- How to choose OKVED for a given business?
- Choosing a tax regime, taking into account the specifics of the business
- Advertising
- How much money do you need to start?
Before making the final decision to start a business, determine its overall focus. You need to understand exactly how to develop further and what steps to take. Questions to consider during the planning stage:
- Will the pool be for health or entertainment? In the recreation center they work with children and teach them swimming skills. The entertainment pool includes slides, water games, and free swimming.
- A stand-alone swimming pool or an extension to an existing sports and fitness complex?
The pool can be a separate project of yours or an addition to an existing complex with which you will need to enter into cooperation. Both options have their pros and cons.
If you are an independent figure, you do not need to coordinate your actions with anyone or agree on anything. However, you will have to increase your advertising budget to promote the “new place.” Let’s also not forget about the complex system for obtaining permits.
Step-by-step plan for opening a children's pool
Any successful business is first implemented on paper and then brought to life. That is why it is worth paying close attention to compiling a step-by-step list of actions. Take this stage of your project development especially seriously.
Let's highlight the main points that should not be overlooked:
- Choosing a room for a swimming pool.
- Equipment for arrangement.
- Installation of equipment, carrying out repair work.
- Selection of qualified personnel.
- Obtaining permits.
- Advertising.
As you can see, there is a lot of work to be done. Work through every point of the plan, then the business performance will pleasantly surprise you.
Let's analyze each point separately to create a complete analysis.
How much profit will the children's pool bring?
There is no universal answer to the question of how much an entrepreneur who decides to open his own children's pool will earn. His profit depends on a huge number of objective factors and the ability to organize a profitable business.
To answer the question about the potential income of the organizer of this line of commercial activity, let’s take the following indicators:
- The monthly attendance of the pool is 500-700 children.
- The cost of a monthly subscription is 2500 rubles.
- The cost of one lesson is 300 rubles.
- 70% of clients buy subscriptions, 30% do not visit the pool regularly.
- In addition to the children's pool, its facilities provide additional services (massage, sauna, manicure, solarium, etc.).
Based on the above indicators, it is not difficult to calculate the main economic results of this business. Small visitors with a monthly subscription will bring in about 1 million rubles. Children who visit the pool occasionally will leave about 300 thousand in the cash register. Additional sources of profit are another plus of 800 thousand to the main revenue. The total gross income of your complex will be 2,200 thousand rubles. The sum of all costs, including mandatory payments to the country’s budget, is 1.7-1.9 million, that is, your net profit is 300-500 thousand rubles. per month.
Exercising in the pool has many advantages compared to other sports. Water aerobics is recommended by cardiologists, neurologists, traumatologists and nutritionists. Doctors consider exercise in a swimming pool to be the most gentle and effective form of physical education. However, in our country there is a huge shortage of water sports complexes: for every 31,250 people there should be one swimming pool. This ratio is not respected, and there is no competition. In this article we will tell you how to open a swimming pool from scratch and whether it is profitable.
Kinds
When a novice entrepreneur asks the question of where to start his small business in this direction, experts recommend deciding on the scale of activity. According to this criterion, several types of pools are distinguished:
- Sports.
- Sport complexes.
- Private pools.
- Swimming pools at fitness clubs.
Sports pools and complexes have a large area (minimum 1500 sq. m). The cost of their creation is very high, so they are financed, as a rule, from budget funds. Private pools and pools at fitness clubs differ only in size. They are designed for 3-5 tracks.
Square
The most difficult thing about opening a swimming pool is finding the right premises. There are several options here:
- Rent a room in a fitness center (it must be suitable for creating a swimming pool).
- Modernize a non-residential building.
- Build it yourself.
The simplest (at first glance), but, in fact, the most difficult would be to rent space in a fitness club. For a tiny pool of 40 sq. m (this is for 2 tracks) you need about 70 sq. m of free space with high ceilings. In today's realities, finding a fitness club with unused space will be quite difficult. And even if you succeed, renting such a hall will require at least 140 thousand rubles.
A more difficult way is to find a non-residential premises and equip it with a swimming pool. Here you can choose the scale and decide on the category of the institution. It will take 6-7 months and more than two million rubles to re-equip the premises.
The third (and largest) option is to build your own pool. This will take from one year if you choose a standard project, and up to three years if you design according to your own visions and desires. Another difficulty is that to start construction you will need permission from the town planning committee and the city administration. In addition, in the process you will have to deal with sales companies and BTI more than once. Such a large project will require several tens of millions of rubles.
In any case, when choosing a room or place for construction, you should not focus on the location within the city limits. There are practically no such pools even in large cities, so people from all over the city will come to you for quality service.
Registration
It is more rational to register an enterprise in the form of an LLC. This is due to the scale of activity and the number of personnel. Next, you need to follow the standard procedure: register with the tax service, open a current account and purchase a stamp. To start operating the pool, you need to obtain permission from Rospotrebnadzor and fire services. Obtaining these documents is not that difficult. Particular attention should be paid to checking the sanitary epidemiological station. They impose requirements on the size of the room, the presence of a wardrobe, locker rooms, showers and foot baths, the surface of the paths, the quality of water, and its disinfection.
A complete list of requirements is given in SanPiN 2.1.2.1188-03. It is also necessary to conclude agreements with utility services and a security company.
Technical equipment
For any pool you will need the following equipment:
- Pool bowl.
- Ladders and springboards.
- Dividing paths.
- Backlight.
- Starting blocks.
- Ozonation system for disinfection.
- Shower equipment (plumbing, shelves, trash cans).
- Dressing room equipment (benches, mirrors, cabinets, dryers and hair dryers).
- Wardrobe equipment (hangers, staff chair).
- Reception equipment (counter, chairs, cooler).
The cost of a pool bowl depends on a number of factors:
- Size.
- Quality and wall thickness.
- Waterproofing system.
- Manufacturer.
For the average visitor, a bowl 25 meters long and 1.5 meters deep is suitable. Such a bowl for 10 lanes will cost, on average, 3 million rubles. Professional athletes prefer pools that are 50 meters or more long. Here the prices will be completely different: from 5 million rubles. Other equipment for the bathing hall itself (cleaning system, stairs, springboards and slides) will cost about another 1 million rubles. About 450 thousand rubles will be needed for furniture and equipment for the entrance area, wardrobe, locker room and shower.
Staff
The business idea for a small swimming pool requires the presence of qualified and experienced staff. The minimum composition will look like this:
- Administrators (2 people).
- Swimming coach and group lesson instructors (3-4).
- Cleaners (4).
- Wardrobe keepers (2).
- Techniques (2).
- Accountant.
- Director.
A fixed salary should be established for everyone except coaches and instructors. For teachers, as a rule, a salary and a percentage of the classes conducted are established. On average, the monthly payroll will be 555 thousand rubles. along with deductions.
Payback
Taking into account the fact that to launch the project you will need at least 8 million rubles, and monthly costs are about 1.255 million rubles, the payback period will be quite long. According to experts, the initial costs will pay off no earlier than in 3 years.
We recommend based on the following indicators. The average attendance of the pools is 100 people per day. As a rule, swimming pools are open 29 days a month (one sanitary day). With an average lesson cost of 500 rubles, you can earn 1,450,000 rubles per month. The annual income will be about 16 million rubles. Profitability is about 15%.
Advantages and disadvantages
A swimming pool is a very promising area, which has its pros and cons. Let's start with the positive aspects:
- Socially oriented business (government support is possible).
- Little competition.
- High demand.
- Wide field for development.
- It is difficult to find a suitable premises.
- Large initial investment.
- Long payback period.
- Relatively low profitability.
Eventually
Before opening your own business, you need to calculate and study all the nuances. Opening a swimming pool is a great social idea that requires a lot of financial investment and a lot of time. But it is worth noting that in each region there are programs to support socially oriented entrepreneurship, so the state can bear part of the costs. Step-by-step instructions for opening a swimming pool include many nuances, which are discussed in detail in our business plan.
