How to open a pastry shop? Example of a business plan for a café-confectionery Business plan for a confectionery with calculations.

Surely everyone would like to open their own business, but don’t know where to start. Of course, you need to decide on the direction or scope of activity, because the future profit of the enterprise completely depends on this. It makes the most sense to start a business in the food production sector, because it is in demand regardless of the season and is not afraid of the economic crisis. For example, you can draw up a business plan for a confectionery shop, since lately this has been a fairly popular idea for aspiring entrepreneurs.

Where to begin?

Any business begins with careful planning; there is no need to rush, because if you act without forethought, the result may not live up to expectations. That is, you need to sit down and draw up a clear and detailed business plan for the confectionery shop, describe the stages of the project, foresee possible risks, and draw up step-by-step instructions for yourself.

It is necessary to take into account that a business should start small, gradually develop and expand, so you should not make global plans at the initial stage. For example, you should immediately choose the format of the establishment; it could be a street kiosk, where there will be mini-production and sale of products, or it would be more reasonable to draw up a business plan for a café-pastry shop, which, however, depends on the available start-up capital.

Market analysis

The new enterprise must be competitive and in demand. Therefore, the first task of an entrepreneur is to identify how many similar establishments operate in a particular city or region, how much they are in demand and meet the needs of customers. Does it make sense to open another confectionery shop and how will it differ from its competitors? That is, you need to conduct your own marketing research.

If competition exists, this is not a reason to abandon the project, because every entrepreneur has strengths and weaknesses, they should be identified and improved. In addition, there are quite a lot of ideas related to production - here the event completely depends on the imagination of its organizer. After all, you can start with a mini-bakery, and soon after that draw up a business plan for confectionery production, which is quite a big difference.

Selecting a location

Presumably, the services of the confectionery will be used by schoolchildren, students, office workers, and so on. This means that it is wiser to choose a place so that as many people as possible pass through it. There are a lot of options: central streets, train stations, metro stations, shopping centers, squares.

You need to pay attention to competition; if there is already a confectionery production nearby, then it’s worth taking a closer look at how in demand it is, at the assortment and other little things in order to make it even better. And if there are several competitors, and all of them have been working in the market for a long time and harmoniously, then you should probably also think about implementing your confectionery business plan in another place.

Room

The area depends on the format of the establishment and the scale of production, for example, for a cafe where products will be produced and sold, 156 square meters is sufficient. m. If it is a small store with confectionery products produced at different enterprises, an area of ​​30 sq. m will be enough.

Do not forget that the sanitary and epidemiological service puts forward strict requirements for the premises. The main points are the availability of communications: water supply, sewerage, electricity and ventilation. The finishing of the room should be done in such a way that it can be easily treated with antiseptic solutions, for example, it could be ceramic tiles.

Equipment

The equipment of a confectionery directly depends on its range and specialization; if, for example, the products will be completely supplied from other industries, then it is enough to just equip the outlet with shelving and refrigerators. If the enterprise involves a full production cycle, then you need to take care of purchasing baking equipment, which will cost much more.

There is another option - this is a business plan for a confectionery shop, where products will be produced and delivered to different retail outlets; here you will not need to look for premises in the city center and can be located on the outskirts, which will cost much less.

The cost of equipment largely depends on the manufacturer. The most expensive of them are produced in Europe, but they are also the highest quality and most durable. Cheap equipment can be purchased from Chinese craftsmen, but there is no talk about its quality. The best option is Russian-made equipment, average in price and quality.

Registration questions

For one co-founder of a small confectionery store or production, it is quite enough to register as an individual entrepreneur. If the company has several co-founders or plans to expand and open branches in the future, then you should immediately register a limited liability company.

Since the enterprise will be associated with, a work permit from the sanitary and epidemiological service is required. But at the time of inspection by SES employees, the premises must be fully equipped and ready for work. In addition, you will need permission from the fire inspectorate.

Range

When drawing up a business plan for a confectionery, you need to take care of the assortment in advance, because there is no limit to its diversity. It may include: donuts, pastries, cakes, filled buns, puff pastries, candies and much more. At the initial stage, you can specialize in something specific, for example, making donuts with different fillings on site. Over time, the range can be expanded depending on customer demand.

In addition to confectionery, you can offer customers drinks, such as coffee, tea, juices, and lemonades. Sales of ice cream, snacks, chips, and chewing gum are also welcome. In general, you should not limit yourself to confectionery products alone; the wider and more varied the assortment, the larger the target audience you can attract.

Financial plan

The main question of any entrepreneur is: “How much money should I invest and how much can I earn?” Here you need to carefully calculate everything down to the smallest detail when drawing up a business plan for a confectionery, bakery or cafe.

Main expenses:

1. Organizational issues and registration.
2. Rent or purchase of premises, renovation.
3. Purchase of equipment and furniture.
4. Hiring, training and paying staff.
5. Advertising.
6. Purchase of raw materials.
7. Other expenses.

The amount of starting capital starts from 30 thousand rubles - this is the minimum, since the required investments can reach several million. If at the initial stage there are not enough personal funds, then there is no need to rush to save on everything; it is better to find an additional source of financing. There are several options here: searching for an investor or a bank loan. In the first case, the entrepreneur will need a clear business plan for the confectionery with expenses and income, confirming the profitability of the enterprise. In the second, an impeccable credit history and property secured as collateral, because banks are reluctant to issue loans to young businessmen.

The profitability of an enterprise depends on many factors, and primarily on the demand for products. It is worth noting that even a small confectionery shop located in a good location can bring in several hundred thousand rubles a month if it is properly organized.

You also need to take into account that the risk of not making a profit at all and not recouping your expenses always exists. Therefore, you should have a strategic action plan in place in case problems arise and need to be addressed immediately.

The above is just an example of a confectionery business plan; in practice, it will be necessary to correct it more than once. You need to clearly set a goal and look for ways to achieve it. It doesn’t matter how large the document will be or how it will be drawn up, because first of all, the entrepreneur himself needs a plan in order to coordinate actions and allocate time.

• Capital investments: 1,123,100 rubles,
• Average monthly revenue: 535,000 rubles,
• Net profit: 57,318 rubles,
• Payback: 23 months.

 

A feasibility study for opening a business in the field of food production - a mini-bakery, which can be used as a sample for writing a business plan, as well as an example for calculating the economic feasibility of starting an activity.

Target: Justification of the feasibility and effectiveness of organizing a business for baking bakery products.

Project Description

Project idea: mini bakery

The idea is to open a mini-bakery in the city “N” (population 270 thousand people), specializing in baking bakery products.

Range.

Planned product range:

• Butter buns (8 types)
• Cupcakes
• Lamb products
• Bagels
• Cottage cheese

Competition

Currently, in the city of “N” there are 2 bakeries and 3 mini-bakeries, all specializing in the production of bread products (bread).

In this regard, the opening mini-bakery will specialize in the production of bakery products (100% assortment). The main competitive advantage is the sale of only fresh baked goods.

Organizational form and taxation system.

Organizational and legal form of business: “individual entrepreneur”. Form of taxation: Simplified taxation system, income minus expenses, 15%. Accounting: At the initial stage, tax and accounting will be outsourced to a specialized accounting firm. After organizing all production processes and debugging sales, the business owner will keep records independently using the “My Business” online service.

Operating mode:

The bakery will be open daily.

From 00:00 to 10:00 for employees (baker, assistant) directly involved in baking bakery products. This category of employees will work in shifts, two after two.

From 7:30 to 16:30 for employees (manager, sales representative) who are involved in the marketing and sale of finished products. This category of employees will work a 5-day work week, with alternate days off.

General staffing:

Required equipment.

To organize a business you need the following set of equipment for a bakery:

	Name	Col.	Price
	Bakery oven HPE-500	1	RUR 34,794
	Proofing cabinet ShRE 2.1	1	19760 rub.
	Flour sifter PVG-600M	1	RUB 21,708
	Dough mixer MTM-65MNA	1	51110 rub.
	Hearth sheet for HPE 700x460	20	584 rub.
	Exhaust umbrella 10x8	1	7695 rub.
	Single-section washing bath	1	2836 rub.
	Two-section washing bathtub VM 2/4 e	1	5744 rub.
	Refrigeration CABINET R700M	1	24420 rub.
	Pastry table SP-311/2008	1	13790 rub.
	Wall-mounted food table SPP 15/6	1	3905 rub.
	Portion scales CAS SW-1-5	1	2466 rub.
	Portion scales CAS SW-1-20	1	2474 rub.
	SK rack	1	6706 rub.
	Trolley-stud for HPE TS-R-16	1	17195 rub.
Total expenses for the purchase of baking equipment:			226283 rubles

Product sales channels

Main distribution channel: small retail stores located in the city “N” and nearby settlements. Sales through chain (regional and federal) grocery stores are not planned in 2013.

Project Implementation Plan

Calendar plan

According to the calendar business plan for a mini bakery, the launch period for the company is 2 months. All stages associated with opening a business are the responsibility of the business owner.

Stage name							Mar.13
	1 decade	2nd decade	3rd decade	1 decade	2nd decade	3rd decade	1 decade
1 Registration of activities with the Federal Tax Service, ordering a stamp
2 Opening a current account
3 Conclusion of a lease agreement for a production workshop
4 Payment for equipment (baking line, car, equipment)
5 Repair of the premises in accordance with the requirements of the SES for food production, connection to electrical networks, other expenses
6 Coordination with the SES of the workshop premises
7 Line installation, installation supervision, commissioning, test baking
8 Coordination with Rospotrebnadzor of the recipe, technical specifications and instructions for manufactured products.
9 Recruitment
10 Conclusion of an agreement with suppliers and buyers
11 Start of activity

Total cost estimate for the project:

Expense item	Amount of expenses, rub.	Note
Registration of activities with the Federal Tax Service	15 000	State duty, ordering a seal, opening a bank account, others
Cosmetic renovation of the premises, bringing the premises in accordance with the requirements of the SES	100 000	-
Purchase of equipment for baking bakery products	223 104	-
Purchase of vehicles	450 000	Bread van for 128 trays on the base, GAZ-3302 2010 model year.
Purchasing tableware	30 000	-
Recruitment (advertising)	5 000	-
Creation of inventory	50 000	-
Working capital (financing activities until breakeven)	150 000	-
other expenses	100 000	Connection to electrical networks, approval of specifications and technical specifications for products
Total	1 123 104

According to the calculations carried out, to open a business, investments in the amount of 1.1 million rubles are required.

Planned financial performance indicators.

Planned revenue and profit for 2013-2014.

According to the organizational plan, the start of the company’s activities is planned for March 2013, and achievement of self-sufficiency is expected in May 2013.

The company's activities are seasonal, the peak of sales occurs in the period September - November and March-April, in the remaining months there is a seasonal decrease in revenue.

Expenditure part.

The costly part of the bakery's activities includes the following expenses:

• Cost of manufacturing products. This line includes the costs of purchasing flour, yeast, margarine, sugar and other ingredients.
• Variable expenses. Employees' wages based on output (12% of revenue)
• General expenses: This group of expenses includes expenses for wages of employees (fixed part), social contributions, rent for workshop premises, fuels and lubricants, machine repairs, utility bills, administrative expenses, accounting expenses, as well as other expenses.

Planned structure for the distribution of funds received from buyers for 2013-2014.

Expenditure
Cost of manufacturing products
Employees' salaries are variable (depending on output)
Fixed expenses
Profit before tax

Calculation of return on investment.

• Project start: January 2013
• Start of activity: March 2013
• Reaching operational break-even: May 2013
• Reaching forecast revenue: June 2013
• Project payback date: November 2014
• Project payback period: 23 months.

Opening risk analysis

The process of implementation and further operation of the project may be complicated by a number of risks and negative factors, which are given in the analysis of risk factors and opportunities for the operation of a mini-bakery. To determine the degree of influence of these risks and their danger to business, we will conduct qualitative and quantitative analysis.

Qualitative indicators are determined by an expert assessment of the likelihood of the threat occurring. Quantitative analysis shows the degree of risk impact in actual terms.

Qualitative risk analysis of the project

The entire risk zone is divided into external, where the influence of the general economic situation and events not related to the business management process is especially noticeable, and internal, which directly depends on the effectiveness of the organization of management and implementation of the business.

Table 1. Main external risks of the project

Risk name	Risk assessment	Risk characteristics and response methods
Increase in raw material costs		The risk will lead to an increase in the cost of products and a decrease in the marginal part of the income. Risk compensation occurs by increasing the selling price of products or revising weight requirements. To mitigate the risk, it is necessary to constantly monitor the supplier market and conclude long-term contracts.
Opening of N direct competitors in the city		When direct competitors appear, the existing market capacity is proportionally divided between participants, which leads to a decrease in sales. To overcome risk at the organizational stage, a policy of separation from competitors should be pursued and consumer loyalty should be maintained.
Seasonal decline in sales		The risk entails a decrease in average annual sales figures, increases personnel costs, and leads to fluctuations in the intensity of use of production equipment. The risk is mitigated by competent advertising and organizational policies.
Changes at the state level in regulatory requirements for bakery products		The risk may lead to a revision of production flow charts and assortment base.

All external risks can be mitigated if, at the organizational stage of the business, you develop a crisis management strategy, maintain competent positioning and constant contact with the buyer.

Table 2. Main internal risks of the project

Quantitative Project Risk Analysis

All external and internal risks have a single negative consequence - a decrease in profits. The reasons for the decrease in profit may be:

• increase in raw material costs of products due to increased prices for materials, raw materials, and labor;
• discovery of direct competitors who will be able to win their own market share;
• decrease in consumer demand due to unsatisfactory quality and service, as well as seasonal.

Quantitative analysis of investment risks can be carried out using the sensitivity analysis method using the internal rate of return (NPV) as the main parameter. However, having experimental data specific to a specific market (city N with a population of 270 thousand people), we use the practical calculation method.

The degree of influence of an increase in raw material costs and an increase in selling price

Calculated by calculating the elasticity of demand. With the average cost of products (bun buns (8 types), muffins, bagel products, bagels, cottage cheese) in the range of 19-23 rubles, the increase in the final price will have the following indicators:

Thus, we see that with a low average cost of products, a rise in price can lead to a slight increase in demand (due to consumer expectations), and a rise in price by 20-25% (a significant increase in commodity prices that do not fit into the framework of annual inflation) will lead to loss of an average of 4.5% of customers. The risk has a low quantitative value.

Degree of influence of the competitive environment

To calculate the degree of influence of competition, it is necessary to conduct a detailed analysis of the competitive environment and calculate the market share of each operator. The emergence of a new player always entails a redistribution of shares; at the first stage, this occurs at the expense of the weakest representatives of the industry. In our case, the project involves the use of counterparties (distribution channels - small retail stores located in the city "N" and nearby settlements), which protects against the direct influence of a competitor under long-term and strict contractual conditions (exclusive partnership).

With a total market share of 6%, the degree of influence of the new competitor has a relative share of 1.2% - this is how much a mini-bakery can lose when opening a similar enterprise in the sales area.

The degree of influence of seasonality and level of service

Taking into account the average seasonal decrease in sales of bakery products in the summer within 10-15%, and the basic requirements of buyers for products,

Project risk ranking

The most likely are marketing and seasonal risks of decreased demand, which may be triggered by an increase in the cost of raw materials and the opening of direct competitors. These are the most critical threats, which should be anticipated at the stage of organizing and implementing a business idea.

Relevance of a mini-bakery business plan

General trends

Today, the market for bakery products in Russia has not yet established itself due to the revaluation of values ​​and the general trend of environmentally friendly and healthy food. Over the past ten years, traditional varieties of bread and bakery products have significantly given way to recipes borrowed from the West: croissants, baguettes, croutons, ciabattas, cereal breads and much more. The usual pan bread, capital loaf, rye and Darnitsky, Moscow, bran and Borodinsky, as well as other varieties produced by municipal bakeries, have lost their top positions, and now the distribution of consumer attention falls in equal shares on traditional offerings and borrowed ones (52% to 48%):

Dynamics of growth in consumption of bread varieties

that is, if back in 1970 Western trends had little influence on the choice of buyers who preferred Soviet-made products, then since the 1990s there has been an increase in the influence of Western technologies and emerging commercial competition, which has made it possible to significantly expand the range of bakery products. By the 2000s, traditional breads had lost more than half of the market. This is largely due to the transition of post-Soviet industries into private hands, which picked up the trend and began to produce fashionable and in-demand products.

	1970	1995	2000	2010	2013
Traditional varieties
Borrowed

By 2010, growth dynamics had decreased, and consumers began to lose interest in foreign recipes. In addition, state policy to support national values ​​also influenced the formation of relative equilibrium: now there is equality of assortment choice between tradition (familiar varieties) and borrowing. As for the bakery group, the trends are similar.

The main trend in the bread and bakery products market in the current period is healthy eating, freshness, naturalness. Supermarkets' own bakeries have become very popular, where aroma marketing works well: the smell of fresh baked goods ensures high sales. Traditional factory bakeries are popular among the older generation due to their familiar way of operating and assortment.

According to the Informkonditer IAC, Russians most often buy bakery products at specialized outlets (branded bakery stores, bakeries) and as related products in supermarkets.
Since 2010, Russia has seen a positive growth trend in the production of confectionery products, which constitute internal competition for bakeries, displacing them from store shelves.

Level of competition and foreign manufacturers

The Russian bakery market offers domestic and foreign products. The share of imports is no more than 22%. The main suppliers are Finland and Lithuania. In total, according to statistical authorities, about 28 thousand enterprises in the state are engaged in the production of bakery products - mostly representatives of medium and small businesses.
If we consider the structure of production, the bulk of bakery products are produced in factories:

Structure of bakery products production

About 75% of all traditional bread production is a “social” product. The natural segmentation of bakery products from large manufacturers is ranking by categories:

• Core production (up to 80%) bread- the traditional assortment includes up to 25 items;
• Secondary production: baguettes and loaves - about 5 items;
• Additional production:
  • non-traditional and borrowed varieties of bread, pita bread, crispbread, etc. - up to 10 positions;
    bakery products and pastries - about 25 items.

Despite intense competition in the industry, the niche of bakery and butter products remains unfilled, which appeared due to the redistribution of zones of influence between manufacturers:

• large factories are focused on bread production and do not pay due attention to the bakery assortment. They do not have a wide enough network for selling buns. This is due to high logistics costs and competition with supermarkets, which find it more profitable to sell their own baked goods;
• supermarket bakeries, in turn, cannot compete in all consumer segments, and sell bakery products as minor impulse purchases. Those. They do not release the production of factories (in full), but they also do not satisfy demand with their volumes.

Due to this, the main competition in the production and sale of bakery assortments occurs among private bakeries. The main tools for successful competition in such an environment are an understanding of buyer values ​​and a competent sales system.

Consumer motives and values

According to the results of an analysis conducted by the Institute of Agricultural Marketing, the main selection criteria when purchasing bakery products (in descending order):

• freshness;
• appearance;
• price;
• package;
• manufacturer.

The choice of place to purchase bakery products and baked goods occurs on the principle of one-time (all products in one place) or incidental: proximity to the place of consumption - home, work, educational institution.

Cities with a population of over 100 thousand already have formats that have their own mini-bakeries. This has increased the influence of retailers on the market structure, since such private retail production meets the basic requirements of freshness and low prices. But experts name district grocery stores, discounters and supermarkets among the most successful formats for promoting bakery products.

But it is worth considering that the products of bakeries will not displace the products of large manufacturers, since the latter offer a “social” range of traditional products. Competition can take place in the format of a segmented approach (children's series, women's low-calorie, environmentally friendly, rich in healthy elements, etc.).

conclusions

Due to the redistribution of values, non-traditional recipes for bakery products (borrowed, new, etc.) are very popular today - this gives new market operators the opportunity to conquer their own segment through the original assortment.

The competitive struggle and forced cooperation of bakeries and hypermarkets has led to the fact that the niche of bakery products has not been filled and cannot yet satisfy the existing demand.

The production of bakery products for a mini-bakery can be profitable and successful if the sales system is properly developed and focused on consumer expectations and values.

It is better to sell your own products through district stores (deli format near your home/school/university) or discounters.

Potential competition for bakery products can come from confectionery products, the production of which has been growing for four years now. To mitigate the risk, it is worth taking into account in strategic planning the possibility of expanding the range by producing confectionery products.

The beginning of a new economic crisis or a round of the old one became the basis for the government to adopt another package of measures designed to make small and medium-sized businesses an attractive activity. Including creating promising areas in the service sector. Such as opening your own cafe or pastry shop. It is the confectionery that experts in the field of small and medium-sized businesses call actually the most successful type of startup. To create such a production, a minimum amount of equipment is required, and its delicious products are sure to be popular.

Is it worth conducting a competitor market analysis?

At the very beginning of a mini-confectionery business plan, it is worth assessing in advance the popularity of this type of activity. To do this, you can simply walk around the area on your own and see how many bakeries, sweet shops and places selling cakes and pastries are located there. The confectionery business is in demand, but in situations of oversupply on the market of this kind of small and medium-sized enterprises, they will have to either select their own completely unique line of activity, or choose another line of work.

It is worth considering that often all these numerous stores produce virtually similar products. In this option, a simple market analysis will help evaluate those areas of production development that will ultimately show maximum profitability. You also need to consider whether the confectionery will be combined with its own store or cafe, or whether it will become an enterprise specializing in the supply of finished products to retail outlets.

Registration and taxation

A mandatory point of the confectionery production business plan is also the choice of registration method and taxation system.

To register a confectionery shop, you will need to register its owner as a PBOLE. This registration option makes it possible to carry out work on the principles that reduce the amount of documentation that will need to be prepared for the branches of the Federal Tax Service of Russia at the end of the reporting periods. After receiving a certificate of registration as an individual entrepreneur, you will need to register with the social insurance fund and pension fund.

Significant moral costs also come from obtaining all the mandatory permits required to carry out work related to food production. This will also require permits from the fire control service and the sanitary station.

Work can only begin after obtaining a final permit from the prefecture or other local authority to conduct the activity and approval of the product certificate, including approval of detailed recipes.

So, you decided to open a confectionery shop. Where to begin?

Selecting a room

When choosing a place where the confectionery shop will be located, it is important to consider several factors.

First of all, it is the ability to connect to a constant source of electricity, which will guarantee the preparation of delicious products and their further storage at the optimal temperature.

The room must be spacious enough and have a good ventilation system to ensure that each employee has the opportunity to work successfully and safely in comfortable conditions. In the spacious hall it is convenient to place tables or trade displays and chests. When opening a confectionery production combined with a cafe, you will need to provide the inspection structures with a detailed plan for the placement of places for receiving visitors, a fire evacuation plan, and confirm the possibility of equipping the cafe area with a bathroom or several sanitary facilities, depending on the expected number of visitors.

An important element of successful activity will be the careful selection of the location of the confectionery shop or cafe. The best option is to choose a building in the central areas of the city, where it can be visited by office employees and numerous tourists, as well as in residential areas - a cafe where you can taste a sweet and fragrant delicacy will definitely become a favorite vacation spot for adults and young visitors.

Equipment for bakery confectionery

A compact confectionery shop is attractive as a startup because it allows you to purchase a minimum amount of specialized equipment. Its set directly depends on the selected range of products. In particular, the following can be used in the work:

• ovens with 1 or more baking chambers costing from 19,000 rubles;
• baking ovens with 1 or several baking chambers costing from 20,000 rubles;
• frying and baking cabinets costing from 35,000 rubles;
• deck ovens costing from 400,000 rubles.

In addition, you will need flour sifters, proofing cabinets, dough dividing and forming equipment, scales, baking sheets and molds, and much more.

To obtain permission to successfully work with food products, you will also need to provide the inspection structures with the following equipment for a mini-confectionery: refrigerator(s), cutting tables and tools, equipment for storing finished products, including display cases with a cooling function for the placed goods. The total cost of the complete set will be from 300 thousand dollars.

A cash register becomes a mandatory element of equipment for a confectionery shop engaged in independent retail sales. The cost of the simplest models is about 25,000 rubles.

Recruitment

If you already roughly know how to open a confectionery shop from scratch, you need to think about the employees. Often, an individual entrepreneur, at the first stages of organizing his activities, decides not to invite additional employees who will be involved in the sale and preparation of cakes, sweets and pastries. In reality, it turns out that he cannot do without helpers.

At a minimum, you will need to invite an experienced pastry chef who has a medical certificate and is ready to confirm the presence of culinary education and work experience. The minimum set of subordinates also needs to include an employee who will be responsible for delivering sweet products to stores.

In the case where the confectionery itself sells its products and does not offer delivery to customers, such a staff unit can be combined with an employee who will perform the functional duties of a supply manager. You will also need a salesperson who has experience working with a cash register.

All employees can be employed on temporary contracts. Providing the preparation of documentation for tax services, social services, and pension funds can be carried out by invited representatives of specialized agencies.

What services can confectionery production provide?

Today, the most popular activity of such productions is independent baking with further sales through retail chains. The list of popular confectionery services includes the production of cakes and sets of pastries to order according to a basic template or according to an individual customer project. Such sweet pastries are ready to become the best gift at any special event. The café-pastry shop is convenient for holding family celebrations, which can become a source of income for its owner.

The influence of advertising on product sales

So, if you have already decided and most importantly know how to open a mini-confectionery shop, you need to take care of proper advertising of the establishment. Successful sales of even the highest quality products directly depend on the funds invested in its development and promotion. Often for a small confectionery it is enough to simply advertise in the local press or small advertising posters.

The type of notification selected that the establishment will be open or has already started operating is determined based on market research and the size of the potential audience.

The cost of opening a bakery

An approximate calculation of initial costs in a bakery business plan traditionally includes several required parameters:

• cost of purchasing equipment - from 500,000 to 1,500,000 rubles;
• the cost of renting premises for a confectionery shop and cafe - from 200,000 to 500,000 rubles;
• conducting marketing research - from 150,000 rubles;
• funds required for paperwork - from 60,000 rubles;
• cost of raw materials at the initial purchase stage - from 100,000 rubles;
• remuneration for an invited interior designer who carries out a design project for products and a cafe when opening it in a confectionery production - from 100,000-200,000 rubles, depending on the complexity of the project;
• staff salaries start from 100,000 rubles.

How to open a confectionery shop and not go broke?

Profitability Such business increases significantly if the owner of the confectionery business owns his own premises, which meets the requirements of fire and sanitary and epidemiological services for opening this type of production.

Initial investments are attractive because they allow you to borrow the required amount. The payback of confectionery production, even in the first stages of activity, with competently conducted market research and a high-quality advertising campaign, is at least 20-30%. A successfully developing business is ready to achieve 100% profitability.

A mini-confectionery shop is one of those types of business that remain in demand and bring a stable profit to the owner, regardless of the situation in the global or national economy. Buyers always find the means to purchase such delicacies as cakes, pastries and puff pastries, especially if they are homemade and completely fresh on the counter.

Therefore, we can safely say that opening a mini-confectionery shop is a promising investment. To calculate all the costs and possible profits, it is worth drawing up a business plan for a mini-confectionery shop in advance in order to more or less accurately assess whether it is worth starting this business.

How to open a mini pastry shop

The first step on the path to opening a mini-confectionery is business registration. During the registration process, you will need to indicate the types of activities from the all-Russian OKVED classifier. A common question arises here: does a mini-confectionery belong to production or trade? First of all, this business is a production business. Aspects related to trade may be present, but will only be an addition and require special equipment and premises.

You can indicate only one type related to production, but in order not to return to this issue later, if you plan to expand your business in the future, it is better to immediately enter the item regarding retail trade.

So, the types of activities of a mini-confectionery according to OKVED:

• 15.81 - Production of bread and flour confectionery products for non-durable storage;
• 52.24 — Retail trade in bread, bakery and confectionery products.

Then you need to choose the appropriate form of ownership. For such an enterprise, there are two main options to consider:

IP registration. The simplest form available, if the budget is small and there are not a large number of co-founders, then it is worth registering as an individual entrepreneurship;

LLC registration. A more expensive option both in terms of time and money.

Tax system and current account

The formal part of opening a mini-confectionery requires the mandatory determination of the taxation system that will be applied to the enterprise. It makes no sense to choose one of the difficult options at the initial stage. A small business, which includes a mini-confectionery shop, is subject to a simplified taxation system (STS).

You can select this system during company registration. It is necessary to attach an application for transition to the simplified tax system to the general set of documents. The tax rate under the simplified tax system is 15% of profit (income minus expenses). The simplified system is also attractive due to the ease of reporting.

Also, the stage associated with the preparation of documents involves opening a bank account. It will be necessary when paying for the services and goods of suppliers of raw materials who work on wholesale terms, and in mutual settlements with other legal entities, in particular, with retail chains, which will subsequently become distributors of mini-confectionery products.

Income and expenses of a mini-confectionery

The initial stage will require considerable expenses associated with starting a business. Opening a small mini-bakery will cost the owner 500 thousand - 1.5 million rubles. The amount will differ based on the rental size of the premises, the cost of technical equipment and employee wages.

The income portion can only be estimated approximately. Based on the available information, one customer leaves from 300 to 500 rubles in a mini-confectionery shop, and the break-even point is reached with approximately 20 such customers per day. In the early stages, you should not expect profits of more than 100 - 120 thousand rubles per month. Income will grow gradually as the confectionery network develops and the range of services and products offered to customers increases.

Choosing a suitable room

The minimum area of ​​the premises for opening a mini-confectionery must be at least 40 m². The place where such an enterprise will be located should be looked for on the first floors.

If you plan to open your own cafe or, at a minimum, a shopping area or a shop attached to a pastry shop, then it is important to find premises in a crowded place. Otherwise, you can save on the cost of rent by renting premises in an industrial zone and focusing on building relationships with retail chains.

As for the rent, it will vary depending on the area where the premises are located, its size and the condition of the interior decoration.

Areas that a mini-confectionery shop should include:

• manufacturing facility;
• storage room for finished products;
• raw material storage room;
• shopping room;
• bathroom

When choosing a suitable room, it is important to remember that it must meet the requirements of the fire and sanitary-epidemiological services:

• a detailed building evacuation plan with clear instructions;
• presence of fire extinguishers in each room;
• the presence of forced exhaust;
• mandatory emergency exit from the production premises;
• the trading area must be separated from the production workshop;
• Separate sinks for dishes and hand washing.

Permits and regulations

After choosing the premises you like, you need to obtain the relevant regulatory documents from the SES and fire service. Following the above standards will simplify this procedure. List of permits:

• sanitary passport;
• certificates confirming product quality;
• agreements with deratization and disinfestation services on cleaning work;
• production control program over the production process;
• fire department report;
• conclusion of the SES on the compliance of the mini-confectionery production with all established standards.

Range of products

All types of products that a mini-confectionery can produce would be too long a list, but several main groups can be distinguished:

• cakes;
• candies;
• cakes;
• puff pastries;
• cookie;
• bakery products (loaves, gingerbreads, croissants, etc.).

Equipment for mini-confectionery

When starting to search for equipment for a mini-confectionery, you should take into account the approximate range that the enterprise will offer to customers. At the same time, at this stage, savings should be relegated to the background - the technical equipment of the confectionery should be of high quality. It is better to refuse used equipment.

Minimum list of equipment for a mini-confectionery:

• dough mixer;
• convection oven;
• electric stove;
• high power hood;
• boiler for cooking creams;
• mechanical grater;
• mixer;
• freezing and refrigeration unit;
• biscuit machine;
• flour sifter.

Such a list will be sufficient for the production of most confectionery products. In addition to the basic expensive equipment, it is necessary to allocate a certain amount of funds for the purchase of kitchen utensils and various forms for cooking. When purchasing equipment, you should proceed from the size and design features of the previously selected room.

Recruitment of personnel for a mini-confectionery

When looking for workers for a new confectionery, it is advisable to find experienced craftsmen with a high level of training, so as not to waste time on training and have high-quality products from the day of opening.

If we take into account that the mini-confectionery includes a trading area, then at the initial stage you will need at least 2 pastry chefs and 2 salespeople on the trading floor. Depending on the scale of production and work schedule, some of the staff can be hired at half the rate, and at first the owner himself or one of the family members can act as a seller, which will save money on labor costs.

Advertising of a mini-confectionery

As usual, the best advertising would be the high quality of the confectionery’s products, which will satisfy customers and lead to customers not only returning for new delicacies, but also recommending the establishment to their friends and family.

• bright and attractive sign;
• information stand in front of the entrance;
• mutually beneficial advertising in partner retail chains; if you offer confectionery products for sale, the owners of retail outlets will be willing to cooperate with the issue of advertising within the walls of the store.

Naturally, the presented business plan for how to open a mini pastry shop is very approximate and the numbers may differ for different regions and even places in the same city. But this plan will give the future potential confectionery owner a general idea of ​​the actions and costs.

• Description of products and services
• Marketing plan
• Production plan
• Recruitment
• Financial plan
  • Revenue forecast
    • • Similar business ideas:

We suggest studying a typical business plan for opening a counter-type confectionery store in a small town.

Step-by-step plan for opening a candy store

General information:

• City population: 150 thousand people;
• Trade format: counter-type store;
• Store location: office center;
• Type of property: rent of premises with an area of ​​50 m2;
• Opening hours: 09:00 - 19:00;
• Number of jobs: 4 people;
• Sources of financing: own funds - 570 thousand rubles.

Key performance indicators for a candy store:

• Monthly profit = 61,699 rubles;
• Profitability = 11.7%;
• Payback = 9 months.

How much money do you need to open a candy store?

To open a retail outlet, an investment of 570 thousand rubles will be required.

Which taxation system should you choose for your store? OKVED code

The organizational and legal form of the organization will be individual entrepreneurship. When registering the activity, the OKVED code 52.24 was indicated - “Retail trade in bread, bakery and confectionery products.”

The taxation system will be a single tax on imputed income (UTII). The tax amount is calculated using the formula: 15% * (1800 (basic yield) * sq.m)*k1*k2. The k2 coefficient for retail trade in confectionery products in the Ulyanovsk region is 0.6; k1 - deflator coefficient in 2014 is 1.672. The planned sales area of ​​the confectionery store is 40 m2. As a result of the calculations made, the tax amount will be 10,834.56 rubles per month.

Location of the retail outlet: office center of the city, in the immediate vicinity there is a large shopping center.

What documents are needed to open a candy store?

Currently, practical activities have begun to implement the project:

1. Registration of individual entrepreneurship with the local tax service has been completed;
2. A preliminary lease agreement has been concluded for a retail space of 40 m2 (plus a warehouse of 10 m2) on the ground floor of a two-story building. The rent is 40 thousand rubles per month.
3. A search was carried out for companies and local manufacturers of confectionery products. Agreements have already been concluded with 11 companies.

The operating hours are expected to be set from 09:00 to 19:00 without breaks and days off.

Description of products and services

The average markup on goods, according to the business plan, will be 40%. Which corresponds to the average markup for stores of this type.

The approximate assortment of a retail outlet will look like this:

• Bread (about 30 varieties);
• Pastries (about 20 types);
• Cookies and sweets (more than 80 types);
• Gingerbread, marshmallows;
• Cakes;
• Breakfast cereals;
• Pasta and cocoa;
• Tea and other products.

We believe that the average check will be 200 rubles. The price level in the store will be at the level of the market average.

Since most of the products of the confectionery store are perishable, priority will be given to the goods being supplied from local producers. This is especially true for goods such as bread, pastries (pies, buns), and cakes. Some of the goods are planned to be taken on a deferred payment basis (for sale).

Download business plan for a candy store

Marketing plan

The main clients of the outlet will be office workers, visitors to shopping centers and boutiques. The store is located in a high traffic area. On average, up to 12 thousand people a day pass by the building in which the store will be located.

It is expected that up to 100 people will visit us daily. That is, 1% of the total traffic. Peak attendance: from 11:00 to 15:00, when the main revenue will be generated.

How much can you earn from candy store products?

Based on the total attendance and average check, you can determine the potential revenue: 120 people. * 200 rub. = 24,000 rubles. However, such income indicators will not be achieved immediately, since the store still needs to “promote” and gain regular customers. It is possible to achieve planned revenue indicators only after 6 months of work.

In total, the planned annual revenue will be 7.2 million rubles.

Revenue targets will be achieved through:

1. Trade exclusively in fresh produce. This will be strictly monitored by sellers;
2. A wide range of confectionery products, incomparable to any competitor within a 500m radius;
3. Polite attitude towards customers from the staff.

Production plan

The premises in which the store will be located are in excellent condition. There are no plans for renovations to the premises. To start trading, all you need to do is install the trading equipment and stock the goods.

The total area of ​​the premises is 50 m2, including a retail area of ​​40 m2 and a warehouse of 10 m2. The premises comply with all SES and fire safety standards.

To create a commodity stock (confectionery products), it is initially planned to allocate 200 thousand rubles. The store will operate in a counter trade format.

Recruitment

Sellers will work on a 2-by-2 schedule. Monthly bonuses are possible for good sales performance.

In addition to sellers, you will need to hire an accountant and a cleaner. It makes no sense to employ these workers full-time, so an agreement for paid services (outsourcing) will be concluded with them. Monthly costs under these agreements will amount to 10 thousand rubles.

Financial plan

Monthly fixed expenses

Monthly expenses will amount to 150,800 rubles, per year - 1.8 million rubles. The main expenses in the overall structure of annual costs will be the cost of paying wages to store sellers - 37%. In second place are the costs of rental payments - 26% of total costs. And finally, in third place are the costs associated with the payment of insurance payments for employees to extra-budgetary funds of the Russian Federation - 11% of the total annual costs.

The break-even point for sales with an average trade margin of 40% will be 527.8 thousand rubles per month.

Revenue forecast

The net profit of the confectionery store at the end of the year will be 740,392 rubles.

You can’t expect high income in the first year of operation, since the store is still gaining popularity. Hence the low profitability of the confectionery store - only 11.7% (in fact, this is comparable to the income from a bank deposit). However, the project pays off within 10 months of operation. In the second year of operation, the expected monthly profit will be at least 150 thousand rubles with a store sales profitability of 30%.

We recommend download business plan for a candy store, from our partners, with a quality guarantee. This is a full-fledged, ready-made project that you will not find in the public domain. Contents of the business plan: 1. Confidentiality 2. Summary 3. Stages of project implementation 4. Characteristics of the object 5. Marketing plan 6. Technical and economic data of the equipment 7. Financial plan 8. Risk assessment 9. Financial and economic justification of investments 10. Conclusions