How to open an internet cafe from scratch? Important components of a business project for an Internet cafe. Selection of equipment for a computer club.
With the increase in computer literacy of the citizens of our country, the demand for access services to the World Wide Web is growing, which determines the desire of many businessmen to invest in this type of activity. Today, the Internet services market is actively developing, although it has great competition. Therefore, opening a computer club with a minibar will allow you to have a completely different format of customer service, which will help you find your niche in a new direction.
When developing a business plan for an Internet cafe, you should take into account that such establishments have a wider range of services than a regular Internet club. Therefore, it is necessary to decide in advance what services will be provided and how you can make money from it.
Brief description of the business
The main goal of this investment project will be to provide access to the worldwide Internet. In addition, the premises must be equipped with a minibar in which visitors can order snacks, salads and simple dishes. For dessert you can offer cake, ice cream, fruit, and for drinks - tea and coffee.
All computer equipment must be connected into a “snowflake” network. The center of this network will be a server, which will be connected via a modem device to the provider via a dedicated line. To reach a wide audience, the establishment must operate around the clock. Since morning is considered “dead time” in such establishments, 1 hour during this period can be allocated for wet cleaning, checking equipment and changing shifts. Once every two months, the establishment must be completely closed for preventive maintenance.
In addition to the existing small restaurant and Wi-Fi point, the following additional services can be organized for clients:
- The printout is black and white and color, simple and with photo quality.
- Training and work with various application programs (Word, Excel, Photoshop).
- Scanning and printing text.
- Recording discs and compiling CD albums.
- Production of business cards, vignettes, postcards, badges, etc.
- Typing and editing texts.
- Sale of related products.
In this format, this establishment is designed for a wide audience. These could be students and schoolchildren who do not immediately run home, but want to sit in company and quench their thirst for the Internet. A minibar with the opportunity to have a snack will be very useful. In addition to young people, this service is also aimed at the older generation, where people can send messages, view email and news, and communicate on social networks.
There are a lot of reasons why you might want to use the services of this establishment. A cup of hot coffee in the cold season or a cool fruit cocktail in the summer will be the undeniable advantages of visiting an Internet cafe.
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Production plan for internet cafe
One of the key points in preparing business planning for an enterprise of this type is to assess the demand for this service and the number of operating establishments on the market that provide services of this kind. Based on the data obtained, a market development forecast is compiled, the concept of the establishment is determined and a pricing policy is developed.
Production plan:
- Registration of an enterprise.
- Selection of a location for an establishment.
- Computer room equipment.
- Minibar equipment.
- Personnel selection.
- Marketing policy.
The organizational and legal form of an institution can be either a limited liability company (LLC) or a private entrepreneur without forming a legal entity (IP). You can prepare the relevant documents yourself or seek help from a consulting firm, where they will take care of the paperwork for an appropriate fee. Thus, a significant part of the time will be spent on solving other equally important tasks.
It is difficult to accurately determine the amount of required capital investment in a future project, since it depends on the region and what level the establishment will be. On average, for large cities in Russia you need to count on at least $50 thousand, for medium and small settlements - about $15 thousand.
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Location
Due to the growing demand for services of this type, one can also observe an increase in competition in this area. Therefore, one of the equally important aspects of the business plan is the placement of an Internet cafe. The better the location is selected, the higher the liquidity of the enterprise will be.
If we take into account that such a business is still mostly aimed at young people, then it is necessary to look for premises for rent where there is a large traffic of students and schoolchildren. A good option for placing an Internet cafe would be a place on the route from school to home or from the university to the dormitory.
A point opened in the area of educational institutions can count on students running away from lectures or schoolchildren who desperately need to find material for an essay or coursework and then print it out. And in their free time from studying, they can hang out on social networks.
Another good option for locating an establishment could be a residential area of the city. And it will be aimed at people living nearby. In this case, the calculation will be based on the lack of desire to go to the city center to play your favorite games, chat online or find the necessary educational material, since the trip may take much longer than satisfying the need. In addition, having found premises for his establishment in residential areas of the city, an entrepreneur will face fewer competitors, since such a business requires large investments due to the high cost of equipment.
As experts advise, there is no need to rush into renting premises. Sometimes it can take more than one month to find a good place.
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Equipment of the hall and recruitment of personnel
An Internet cafe can be not only a place that is limited to providing computer rental services and selling hot drinks, but also a fairly respectable establishment with a full package of services for copying, printing and sending information. It can be something between a business counter at the airport and a cozy cafeteria with the opportunity to hold a business meeting or have a good coffee with an old friend. Such a small restaurant can provide a separate table and provide the opportunity to access the Internet. In this case, the equipment of the Internet cafe will depend on the financial capabilities of the entrepreneur.
But first, it’s worth trying to open such an establishment with 30 computer seats with a minibar. In this case, the initial costs will be:
- Rent is about $1500.
- Connection to a provider and renovation of the premises - $3,500.
- Purchase of equipment - $23-24,000.
- Furniture for a computer room and cafeteria - $7-8000.
- Products - $3,000.
- Consumables - about $0.7-0.8000.
Monthly expenses:
- Monthly rent - $1-1500.
- Communication services and utilities - $400.
- Equipment depreciation - up to $5000.
- Employee salaries - $3-3500.
- Purchase of consumables - about $2000.
- Equipment maintenance - up to $1000.
In addition to equipment, licensed software is required for legal work, since inspection authorities are not asleep and penalties can greatly affect the enterprise’s budget. The initial costs include the purchase of a separate package of necessary programs for each computer. In this case, you will need 30 licensed boxed versions of Windows OS, the cost of which is $160 per unit.
If there are 30 computers in an Internet cafe, the staff size should be about 20 people, and with an increase in the number of equipment, there is no need to rush to increase the number of staff. For round-the-clock work, three shifts will have to be organized, each of which will contain:
- director;
- manager;
- minibar worker;
- navigators on the network and computer games;
- copy center worker;
- security guard.
As for computer maintenance, in this case there is no need to include an employee performing these functions in the company's staff. It is much more convenient to enter into an agreement with a company that will periodically inspect the equipment and modernize it.
Good afternoon Services for providing access to the Internet are quite popular and the Global Network has firmly entered the life of ordinary people and is becoming an integral part of it. The Internet provides us with quite extensive services, and we actively use them.
Mostly in my apartment, also at work, at the dacha, and increasingly on vacation. Internet clubs are quite popular because... they give us the opportunity not only to eat well, but also, if desired, to use a PC to travel to the global network in order to solve necessary problems or simply play games.
If you open an internet cafe, you... But, when thinking about how to open an Internet cafe, it is advisable to think about many nuances and other obstacles. To avoid complications, an excellent business project is desirable.
Organization of an Internet cafe, we will develop a business plan
Let's look at a rough plan that will allow us to create such a cafe.
Main section
The purpose of this plan is to open a computer club. It will be necessary to create an LLC, with an authorized capital consisting of equal parts of the persons who founded it. The cafe will be financed from personal funds.
Before you open a computer club, you need to choose the best place for it. Its liquidity depends on its successful location. First, find out which category your visitors will belong to. Take into account which route they will use, what are the points at which these routes intersect, and at these points you can open an Internet cafe. To begin with, it is advisable to rent this club, having the right to buy it later.
How to open a computer club - we offer a step-by-step business plan + 8 clear steps to open your project.
Capital investment in an online club: RUB 863,000.
Payback period according to the business plan: 12 months.
How much time do you spend on the Internet?
The information network attracts more and more people; it has become an integral part of our lives.
Your own computer club is a real way to turn an expense item for millions of people into a source of income for you.
The main document that will help in this direction is computer club business plan.
Let's look at the features of the business and the main points that you need to pay attention to.
Most likely, you think that the Internet is present in every home.
How can you get a consumer sitting in a comfortable chair to get up and go to such an establishment?
But a real entrepreneur must look at things deeper, delve into the essence of things.
The Internet is a network.
It allows huge masses of people who have common interests, problems, values, and hobbies to be in close communication.
Let's turn to sociology: a group of people with common interests strives to unite - this is a fact.
The idea of opening a computer club is to provide such an opportunity for people to gather in one place.
The entrepreneur gives joy to the guests, and keeps the income for himself.
What list of documents is included in the computer club business plan?
The first step you should take when opening your own computer business is to properly register the enterprise.
To register a Limited Liability Company, certain conditions are required:
The presence of one or more founders.
They can be both individuals and legal entities.
Initial capital (minimum 10,000 rubles).
The amount can be contributed either in money or property.
Initially, you can deposit 5,000 rubles, and then, within 12 months, deposit the rest of the amount.
It is necessary to draw up a charter.
This document is mandatory and is often developed based on a sample, simply by changing the necessary data.
After fulfilling all the conditions specified above, the second stage begins - assembling a package of documents for registering a computer business.
The list of necessary documentation in order to open a computer club is given in the form of a table:
| Document | Design method |
|---|---|
| Confirmation of the uniqueness of the club name | Contact Rospatent |
| Confirmation of business location | Interregional inspection of the Federal Tax Service of Russia for centralized data processing. |
| Memorandum of association | To be drawn up by a notary before the LLC charter is drawn up |
| Data on the size of the initial investment | An extract from the relevant bank, with the exact amount of investment |
| The decision to open an LLC | Apply according to the instructions posted on the website of the Federal Tax Service |
| Details of the bank where the company's account is opened. | Statement from the relevant bank |
Only after collecting all the necessary documents and placing the enterprise in the register of the federal tax service, the process of opening a computer club can be completed.
If you have difficulties registering a business, it is better to seek help from an experienced lawyer.
He will be able to organize the process properly.
Costs for resolving issues of this kind will cost from 10,000 rubles. (it all depends on the experience of the lawyer and the office he represents).
Marketing analysis for a computer club business plan
1. Analysis of the target audience.
At the second stage of designing a business plan, you need to clearly define the target audience of the club that you decide to open.
Any establishment works for the consumer, blindly - this is the key to project failure.
Who might be the target audience of the computer club?
In order to answer this question, you need to understand one important detail - now it is impossible to attract visitors simply by having powerful computers and uninterrupted Internet access.
Most potential guests have a computer at home; they do not need to visit such establishments.
Below is a diagram that opens the reader’s eyes to how many percent of the adult population of Russia are aware of the existence of the Internet and actively use all its resources
The diagram shows the percentage of the total population of Russia.
The computer club will be located in a city where approximately 80% of residents constantly encounter and use the Internet.
After analyzing this information, we will determine the main target audience based on the possible purposes of visiting the computer club.
The main goal of the modern visitor is team battles in popular games (World of Tanks, Total War, Dota 2, etc.).
We determine the age of a standard visitor – 14–26 years old, i.e. these are schoolchildren, students or simply working people who are interested in spending time together in a computer club.
Also, we cannot discard that small percentage of guests whose goal is stable Internet access.
Let's look at future visitors to our club more clearly:
2. List of competitive advantages.
When drawing up a business plan for a computer club, we must focus on the return on investment of the enterprise and constant income.The goal is to determine why the consumer should choose our establishment, how it compares favorably with competitors’ establishments.
Creating competitive advantages in practice turns out to be a very difficult task.
To solve it, a deep analysis of the properties of the product is required; in our case, the computer club itself can be called a product.
Let's list its properties:
- Quality of Internet services.
High speed and uninterrupted network access. - Level of technical equipment.
The quality of computers in the club, technical indicators that allow them to demonstrate the best performance. - Location of the computer establishment.
- Staff.
Ability to provide quality service. - Convenience of the client's workplace.
- Quality of food, drinks.
- Interior design solution.
- Atmosphere.
Having determined the properties of a computer club, we will determine its advantages.
In practice, the most significant qualities for visitors turned out to be comfort and compliance with the pricing policy for the services offered.
For a business to make money, you need to try to design all the exceptional qualities in the early stages.
Marketing does not forgive mistakes!
When developing a business plan, you should be based on the idea of maximizing all the qualities of the enterprise, achieving maximum competitive advantages.
Promotion methods or how to open a computer club and attract more people to it?
Advertising an enterprise guarantees an increase in the flow of customers; more guests mean more money.
Let's set a marketing task in the business plan - it is necessary to attract as many city residents as possible to the club.
The correct formulation of the problem is very important, because now we understand that the audience of visitors is limited to residents of the city, and perhaps even a small area where the club is located.
Taking into account the specifics of the establishment, we suggest considering the most localized promotion approaches.
Their list and implementation is demonstrated below:
Publications in the local press.
We are ready to declare to all skeptics that the press will never go back to the distant past, even printed forms of publications do not lose popularity.
Publications on local Internet resources.
It is logical to promote a computer club on the Internet.
Word of mouth.
For a small sum, city residents are ready to disseminate any information.
Loyalty programs.
Example: provide a discount to people of retirement age.
In this way, you can achieve public favor and respect for business.
Don't lose touch with consumers.
Maintain contact with them, congratulate them on significant events, showing attention has the same effect - only in your direction.
Atmosphere.
Create such an atmosphere of the establishment that the guest would like to return to you and bring a couple of friends.
You can win over customers by writing a positive review on a local forum.
When designing a business plan for a computer club, you need to pay attention to quality marketing.
Choosing a room for a computer club
A computer club should be opened in a densely populated residential area of the city.Why is this decision correct?
Our target audience for the business plan is students and schoolchildren, i.e. the time of greatest activity is reduced to 16.00 - 23.00 (after school or work).
This is the very moment when this contingent confidently walks towards their home (few students live in the center).
The first factor provoked the emergence of the second - the close location to home is very convenient (remember the competitive advantages!).
The rental price is significantly lower, which will reduce costs.
Room characteristics
A computer club is an establishment where clients work with technology, i.e. we need to pay attention to fire safety, climate control, high-quality electricity, access or the possibility of placing the technical equipment of a high-speed network distribution point.
Cost of rental services
Renting a room for a computer club of 50 sq.m will cost approximately 23,000 - 24,000 rubles. (the cost can range from 10,000 to 40,000 rubles).
Selection of equipment for a computer club
Minimum equipment checklist for 15 workplaces (+ administrator position) according to the business plan:| Name | Qty | Price (1 piece/rub.) | Price (total rub.) |
|---|---|---|---|
| Total: | 706,000 rub. | ||
PC (full build)  | 16 | 33 000 | 528 000 |
| Computer desk | 16 | 6 000 | 96 000 |
| Office chair | 16 | 4 500 | 72 000 |
Access Point (Full Assembly)  | 1 | 10 000 | 10 000 |
Recruitment of personnel for the club
The staff is the soul of the establishment; if everything is in order with the service in your club, customers will return again and again.
Let's make a list of required employees:
Administrator.
If you are going to work around the clock, you will need several people for this position.
System Administrator.
A very important employee who is directly responsible for the operation of the equipment.
Accountant.
Working with a cash register also requires a separate person; calculating taxes and payments is a very painstaking task.
Security guard.
When there is so much equipment in an establishment, without descriptions it is obvious why a security guard will be needed.
The minimum wage in Russia is 7,500 rubles, i.e. We expect that employees will receive an average of 15,000 - 18,000 rubles. per month.
Don't forget about taxes: for each employee you will have to pay about 15% of his income.
Using simple mathematical operations, we calculate the total amount: ~ 73,000 rubles.
The video shows an example of setting up a computer club:
Financial section of a computer club business plan
“If you set out for your goal and stop along the way to throw stones at every dog that barks at you, you will never reach your goal.”
Fedor Dostoevsky
Let's calculate how much money we need to open a computer club.
It is necessary to take into account the rental of premises, inspections of sanitation stations, costs of equipment and employee salaries.
By excluding technical equipment and replacing it with technical support, running a business will cost 127,000 rubles.
To determine the payback period after opening, let’s calculate the club’s daily income.
When the hall is loaded with 10 people for 24 hours and the cost per hour is 30 rubles. per person, it turns out to be 216,000 per month.
Let's subtract the amount of the monthly investment: in total we have 89,000 rubles.
In this article, we answered the question, how to open a computer club.
The payback period for the project was 12 months.
With careful design and dedication in establishing a business, the project is sure to be successful.
Are you ready to devote a year of your life to realizing your dream?
Take action, entrepreneurship requires good ideas and quick decisions, don't miss your chance.
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Hello. My name is Yaroslav Nagovitsyn, place of residence is Moscow. Five years ago I set out to open my own business. The choice fell on an Internet cafe, a business plan for which I was able to easily find on the Internet and rework it for myself.
Two years later, I opened the Internet cafe “Web” in the capital and managed to promote it quite well. The establishment has existed for three years.
From the main one:
- initial costs – from 3 million rubles;
- the monthly income of the establishment is from one million rubles;
- rental costs – from 30 thousand rubles per month;
- Internet fee – from 6 thousand rubles per month;
- salaries for employees - from 500 thousand rubles per month.
The internet cafe space occupies 80 square meters. There are two large rooms for visitors, a small coffee shop, a utility room, an administration room, a recreation room, a small cafeteria, and a toilet.
Clients have at their disposal 50 powerful computers with open access to the global network and installed games. There is a vending machine (selling chewing gum), a jukebox (in the cafeteria).
The staff consists of 30 people. Director, administrators, security guards, managers, cafeteria workers, PC specialists, security.
As an introduction
Today it is difficult to imagine even a single day spent without the Internet, because almost every person has access to the global network at home or at work.
For people, the World Wide Web has become a real place for earning money, relaxing and obtaining information.
But outside the home or workplace, the need for the Internet may be no less. For example, free access to the network should be in restaurants, cafes, shops and even cinemas (for many people this is a key opportunity).
Today you won’t surprise anyone with a free Wi-Fi zone, but even with such rapid development of technology, you can please your customers and make good money.
All that remains is to study the business plan for an Internet cafe, an example can be found online if desired, and implement the project. Believe me, a number of issues are best resolved in the business environment of an Internet cafe, which makes this area very popular.
Let's look at a number of points that matter most in this business.
Where to begin?
Before opening an Internet cafe, you should carefully look around and evaluate future competition. Walk around the area, go to existing establishments, talk to cafe employees about popularity and attendance.
If there are many such establishments in your city and they are not popular, then you should not start it - this is obviously a losing option. If there is no particular competition, you should urgently create an Internet cafe business - this is your chance.
What should be the concept of the new establishment?
Individuality is very important for any Internet cafe. You must create a truly cozy and stylish establishment, where there will not only be high-speed Internet (this will not surprise anyone), but also excellent cuisine, affordable prices and friendly waiters.
Such a place must have a coffee shop, a gaming area, a place for holding seminars (equipped with the latest technology), a service center for recording on removable media, as well as the highest quality equipment for an Internet cafe.
If you plan to organize a gaming room, then it should be located away from the recreation area. The style of your establishment should be visible in everything - this is very important. Pay special attention to the ability to place orders without leaving your computer.
How to register?
Most often, it is better to register this type of business as an LLC. There is a second option - to register as an individual entrepreneur. Sometimes an Internet cafe opens as a community.
By the way, the last option is the most convenient. In this case, a detailed agreement is drawn up, which outlines the area of responsibility of all parties and their rights. Moreover, everyone himself reports to the state about his income.
Registration costs – from 50 thousand rubles.
How to choose a place?
Remember that it is not possible to open an Internet cafe everywhere. Many beginning businessmen make the mistake of choosing premises for their business according to one criterion: “the cheaper, the better.”
But it's dangerous to save money here.
It is necessary to focus on the habits, wealth and age of your potential clients.
Answer the following questions for yourself: “Who will visit the cafe? What are the visitor’s interests?”
Walk around your chosen area and observe the flow of people at different times.
Only after analysis can concrete conclusions be made about the prospects of a particular location. It often takes more time to choose a location than to renovate and open a business.
One of the best options is to locate an Internet cafe in a large shopping center. Of course, you will have to spend money on rent, but problems with approvals and large expenses for purchasing premises will disappear by themselves.
Experts agree that in this type of business, renting is much more effective than buying.
Rental costs – from 30 thousand rubles per month.
Is it worth saving on computers?
In the case of an Internet cafe, you cannot limit yourself to a few computers - this will not bring the desired profit. If you are going to open, there should be a full-fledged computer room (at least 30-40 computers) and a large room for a cafeteria with access to high-speed Internet.
Practice shows that small Internet cafes do not “live” for long, and the money invested in the business does not pay off.
Where to buy equipment?
To answer the question of how much it costs to open an Internet cafe, it is important to clearly understand the costs of computers and office equipment. Please note that working with only one supplier is not profitable.
The PC will have to be updated almost every year, and the pricing policies of companies are constantly changing.
When purchasing equipment, one of the main issues is warranty service. You cannot do without purchasing high-quality licensed software (this is also a very large expense).
Table of computer equipment for starting a business
The purchase price of equipment is from a million rubles.
What should the work schedule be?
The optimal operating time is 24 hours a day. Remember that the main visitors to such establishments are schoolchildren, students and young workers of various types of organizations.
Most people prefer to spend time at the computer at night. Of course, with the advent of the Internet in homes, nighttime “gatherings” are gradually becoming a thing of the past, but for now you can still make money in this area.
And most importantly - no interruptions in work. A modern Internet cafe should be open even on holidays.
Who to hire?
You can safely invite students to the Internet cafe who are able to do a good job in the computer room and cafeteria.
In this case, it is advisable to organize several shifts and each of them must include: area managers, cafeteria workers, director, IT specialists, security, waiters, and so on.
It all depends on the volume of services provided. On average, if there are 30-40 computers in an Internet cafe, there should be at least 20 people on staff.
You need to keep your employees interested so that there is no constant turnover. To do this, it is necessary to use reward systems, pay bonuses, award people with certificates, and so on.
Wage costs – from 500 thousand rubles.
Should I open a cafe or is it better not to get involved?
What about pricing policy?
To ensure the success of your business, you need to be competitive. Your Internet cafe should have the most attractive prices. The payment system should be as flexible as possible.
Try to ensure that yours is cheaper than your competitors. Naturally, in order to reduce the cost of services or goods, it is necessary to constantly work to reduce the cost of spending on the Internet, electricity, communication services, and so on.
Remember that profits should not only come from the computer room. Part of the income is a copy center, a gaming area, and a cafeteria.
How to develop a business?
Flexibility is a great quality for any entrepreneur. It is necessary to sense changes in customer preferences and constantly adapt to them.
For example, right in the cafeteria you can organize viewing of new films, concerts and communication with interesting people. In addition, in an Internet cafe you can always organize fun parties, corporate events, meetings, and so on.
Table of the potential of consumers of online stores services in Russia
What is the secret of success?
The visitor should feel welcome in the establishment. You can introduce club cards for use, open courses for beginners, and think over a system of discounts for regular customers.
In addition, a person should be able to place orders without leaving his workplace.
Costs – from 50 thousand rubles.
Conclusions:
Don't think that Internet cafes are becoming a thing of the past. If you think and act broadly, constantly monitor trends in the world of technology and update equipment, then profit will not be long in coming.
Let's summarize the financial results:
Opening an Internet cafe – from 3 million rubles.
Purchase of necessary equipment (computers, appliances, tables, bar riser, etc.) – from a million rubles.
Registration - from 50 thousand rubles.
Renting a building (premises) – from 25-30 thousand rubles per month.
Salary to employees - from 500 thousand rubles per month (depending on the number of staff).
Payback period is two years.
Monthly income – from 600 thousand rubles.
