What do you need to open a draft beer bar? How to open a beer bar from scratch: business plan with calculations

Almost every person dreams of organizing their own business and starting to work for themselves. Many aspiring entrepreneurs are wondering where to find a profitable business idea, how to make money quickly and how to achieve a stable income.

It is no secret that business in the entertainment sector is profitable and does not lose popularity even during a crisis. Therefore, in today’s article I want to propose for consideration the idea of ​​opening a beer bar from scratch. We'll talk about how much it costs to open such an establishment, what is its profitability and payback period?

Where to start opening a beer bar?

To begin with, it is worth defining the concept. The beer bar is a themed entertainment establishment for lovers of a fresh intoxicating drink. In this cafe, visitors can try different types of beer and have fun in the company of like-minded people. As a rule, such establishments broadcast sports competitions (football, basketball, hockey, etc.).

Institution format

Before you start implementing your idea, you should decide on the concept of the establishment.

Stationary beer bar

This establishment is somewhat reminiscent of which we discussed in detail in the previous article. This place, as a rule, has a separate entrance, but can also be located on the territory of a supermarket or shopping center. Typically, such an establishment offers customers a wide range of drinks (various types of beer), comfortable accommodation and good service. Everyone will be able to enjoy their favorite intoxicating drink.

Mobile beer tent

As a rule, such establishments can be seen in the warm season on the busy streets of the city. Summer tents come in different sizes; there are also very large ones that can accommodate about 100 people at a time. The good thing about such establishments is that they are located on the street; this attracts more customers, because people have the opportunity to purchase a drink and drink it on the spot at a table or take it with them.

It’s up to you to decide which type of establishment you choose, taking into account your financial capabilities. Naturally, opening a themed beer bar will cost you more than opening a summer tent.

Business registration

The beer business, just like any other type of activity, is subject to registration with the legal authorities. Therefore, in order to avoid problems with the sanitary and fire services in the future, follow all the norms and requirements for opening a beer bar from scratch.

First, you should decide on the form of activity. Alternatively, you can choose to register as an LLC or individual entrepreneur.

Beer license

Beer is a low-alcohol drink that is not currently subject to licensing. Thus, the process of opening a beer bar is much simpler than where a license to sell alcoholic beverages is required.

Required package of documents:

• Certificate confirming the state registration of the enterprise (LLC or individual entrepreneur);
• Lease agreement for premises on the territory of which the beer bar will be located;
• Permits from Rospotrebnadzor and the Sanitary and Epidemiological Service. It is worth noting that the premises, equipment and food preparation process must meet current standards. Also, all employees of the establishment must have medical books confirming that they have undergone a medical examination;
• Permission from the fire department confirming that the premises comply with all fire safety standards;
• Menu approved by Rospotrebnadzor;
• Production control program for a point selling beer;
• Agreement for garbage removal, agreement with dry cleaning, etc.;
• Internal documentation.

Only if you have all the documents can you begin work on opening your own retail outlet. Do not forget that specialized bodies, such as the sanitary-epidemiological and fire services, monitor compliance with these rules.

Choosing the location of the beer bar

As noted above, to begin with, it is worth deciding on the format of the establishment. It is important to understand what you want to open: a themed bar or an outdoor cafe.

The location of the beer bar is of great importance; attendance and, accordingly, profit depend on it. Therefore, you should not neglect such an important point.

Where is the best place to open a summer cafe?

It is most advantageous to place a mobile beer tent in the central part of the city, in the most accessible and crowded places. Therefore, look for a place near the station, in the city center, or even in a densely populated residential area. It is important that there are no competitors nearby, otherwise the establishment’s attendance will be much worse.

Beer pub. It is advisable to open a themed establishment in shopping centers or supermarket areas. You can, of course, rent a separate room, but this is more expensive, and in addition, you will have to invest a lot of money in advertising. And if you locate a beer bar on the territory of a large shopping center, you will receive customers in a short time with virtually no advertising or PR. Just a bright sign and an originally designed interior will be enough.

Interior of the establishment

A beer bar is a universal establishment that is visited by different people, from businessmen to students. They are united by a passion for quality beer, a themed interior and the opportunity to have fun. Therefore, the interior must be appropriate and appropriate, expressing the entire essence of the establishment.

Furniture. Minimalism and simplicity are encouraged. Expensive soft sofas would look out of place in a beer bar; instead, it is better to put strong wooden chairs or benches and equally massive tables.

Dishes. There is no need to serve food in porcelain plates and crystal glasses. In a beer bar, it is appropriate to use massive glasses for beer and strong dishes that do not break.

Range

The time has already passed when beer bars offered their customers exclusively bottled drinks. In order to stand out from the crowd of similar establishments, you should carefully create an assortment. It is very important that the menu includes high-quality varieties of live beer on tap.

Therefore, you will either have to enter into contracts for the supply of drinks, or where quality products will be produced. Decide for yourself which is more profitable. At the initial stage, you can only sell beer, but in the future, if possible, it is still advisable to open your own brewery, thereby reducing the cost of the drink, but at the same time maintaining its quality.

Beer snacks. In a beer bar you can offer your customers both standard snacks: sandwiches, chips, nuts, crackers, dried fish, and hot dishes that go with beer, for example, pizza.

Selecting staff

A beer bar is a place where not everyone can work. In such establishments there is no face control, the contingent is different, so any situation is possible. Hire stress-resistant people with experience.

To work in a beer bar you will need the following employees:

• Administrator;
• Accountant;
• Bartender – 2 people, for work in shifts;
• Cook;
• Waiters – minimum 4 people;
• Cleaning woman;
• Security guard.

Be sure to hire a good security guard who will ensure order in the establishment, otherwise you may suffer quite serious losses, because clients are different and no one is immune from unusual situations.

A beer bar business plan includes the following expenses:

1. Preparation of documents. At this stage, you can save money and collect and issue all activity permits yourself, or leave this matter to an experienced lawyer, who, of course, will have to pay;
2. Rental and renovation of premises. The rental price will depend on the condition and size of the premises, as well as its location;
3. Purchase of equipment (furniture, refrigerators, bar counter, display cases, kitchen utensils, cash register, etc.);
4. Purchase of products. A beer bar is a themed establishment, so it should have a wide range of different types of beer and snacks to go with it. You can set up your own production or enter into contracts for the supply of drinks with local breweries.
5. Staff salaries. It depends on the region and prices for the provision of similar services;
6. Monthly payment of utility bills and taxes;

Can a person who has never done business start his own business literally from scratch? What does it take to become a successful businessman? Is it now possible to find your niche in a market segment that seems to have been filled for a long time?

Our interlocutor, Sergey Rozhnov, owner of a draft beer store in Yekaterinburg, will tell you about this and more.

– Sergey, why beer? The choice of this drink in stores is huge; weren’t you afraid to enter into a confrontation with the giants?

– If you approach the organization of the matter correctly, then there will be no confrontation. Our business, of course, overlaps with retail sales, but still, as they say in Odessa, these are “two big differences.”

It may seem that canned or bottled beer and our product are aimed at the same audience. But in reality this is not entirely true. The difference is in the perception of the drink itself.

We offer a higher quality product. And, naturally, it costs more. Customers especially come to us not just to sip beer, but to get a drink that is different from the store-bought one.

True, an increasing portion of our sales comes from takeaway sales, but for this we had to work hard to get people to believe in us, to “educate” our clients, to prove our level.

From the very beginning, it was necessary to maintain the brand so that the buyer understood that he was not paying money in vain, and to maintain an image of a certain “luxury”.

How to open a draft beer store correctly?

- How it all began? Where did the idea come from, because to the untrained eye it may seem that the market is full, and it is quite difficult to carve out a niche in it.

– It’s very simple – I love beer, and good beer.

We have many similar points in our city, there is even a whole chain of beer stores.

But there was nothing like this in our area, and it was inconvenient to go somewhere special.

And, in the end, I thought that there are not so few amateurs like me.

I know that, for example, beer stores in Moscow can be found almost every step, which means they find their customers.

Therefore, I began to find out how much it costs to open a beer store, what is required for this, search on the Internet for the interiors of beer stores, information about equipment. All this ultimately ended with the opening of our draft beer store at the beginning of 2014.

– Business - a beer store, like any other business, requires initial investment. At first I thought about buying a beer business. There are companies that have been involved in the beer business for a long time.

They have experience, an established supplier base, they offer a business plan for any beer bar, and they train staff. In general, they offer a ready-made beer business. The sale of beer stores brings them their main income.

That’s why I first thought of opening a beer store as a franchise, but in the end I abandoned this idea because I found an option to get a loan specifically for my own business. But, in general, a beer store franchise is a rather interesting proposition.

– Have you invested your funds?

- No, I took out a loan. It turned out that this is not so difficult, but without a well-developed business plan they will not give you money. It is worth considering that a business plan is not just expenses and possible income calculated in a column, but a document with a serious justification, drawn up by specialists.

At first I tried to compose it myself, but I realized that such projects are better left to professionals. As a result, I decided to order a business plan for a beer store and was not disappointed at all.

I received a business loan from a bank, but with a guarantee from the Entrepreneurship Support Center. Banks approve such financing without any hesitation and do not require collateral.

Photo of a micro-store on the street. Innovators, Moscow, Pinta retail chain. Photo by Vladimir Markov, correspondent for the Russian start-up website

And the rate turns out to be almost equal to the Central Bank refinancing rate. And this, even after its increase, turns out to be very profitable. But, I repeat, I was able to receive such a government guarantee only after I provided a detailed business plan for the beer bar.

Another issue that needs to be resolved when opening a draft beer bar store at the very initial stage is the premises.

There are three options for selling draft beer: your own premises, renting part of the space in a large grocery store or supermarket, something like an “on-site” option - either a stationary stall or a stall “on wheels”, in a special trailer.

I was lucky that at the same time I was looking for a place to rent, a small grocery store closed and the owner was looking for new tenants. The option of renting space in a supermarket was also considered, but at that time the proposed cost per square meter was high for me.

Photo of a micro-store selling beer on Vernadsky Ave., Moscow, of the Litra retail chain. Photo by Vladimir Markov, correspondent for the Russian start-up website

Well, I didn’t seriously consider “street” trading. Firstly, from the very beginning it did not coincide with the ultimate goal - the creation, in a certain sense, of a luxury beer store.

Secondly, the calculation was for a different clientele, or rather, for us to be perceived differently. And thirdly, the beer business largely depends on the time of year, and offering draft beer on the street in winter Yekaterinburg is an anecdotal idea.

In general, location largely determines whether your enterprise will be successful or not. A beer store must be connected to people. Expensive live beer is not only accepted in the bar itself, but is also bought to be enjoyed at home.

One more nuance - not always a large flow of people can give you a potential buyer. For example, the store is located near the metro or in the same shopping center. Yes, a person can come in and drink a glass of beer, but he would prefer to take the bottled beer sold nearby.

But own or rented premises are not always suitable for such a business. Firstly, you must have a second way out - these are fire safety requirements.

And, secondly, the presence of a toilet is mandatory - not only for the sake of the requirements of the sanitation station, but also for the convenience of clients. Otherwise, you also risk becoming an enemy of the residents of all the houses located nearby.

By the way, in the current conditions, many already equipped retail outlets will be closing, so I think there should not be any special problems with finding suitable premises. Most likely, the owners themselves will look for tenants.

Beer business - what documents are needed

– How many documents were required?

– When you first encounter such things, everything seems very difficult. In reality, it's not all that scary. You can prepare documents for opening a beer store yourself, or you can contact companies that offer assistance in these matters.

In this case, you will not only draw up a Charter, but also go through the full formalization procedure. What is required from the future business owner:

• Go through the registration procedure for an enterprise or individual entrepreneur. Here the choice is yours, there are pros and cons in both cases, but it is better to base it on the tax rate. By the way, you can get advice either from the same Entrepreneurship Support Center or from the company that prepares the package of documents;
• Open a bank account;
• Conclude a rental agreement for the premises;
• Purchase and register a cash register, enter into an agreement for its maintenance.
• Obtain a trade permit from the trade department of the city or district administration;
• Wait for the visit of firefighters and the sanitary and epidemiological station and get their signatures on the necessary documents.

Decoration, advertising, design of a draft beer store

– How did you resolve the issue of room decoration and advertising?

– Decorating a beer store is a very important stage. Simply arranging furniture and making cosmetic repairs is not enough. It is necessary to create a certain atmosphere; not only the comfort of visitors, but also how they will feel in your establishment depends on it.

Again, it is better to turn to specialists. Despite the fact that you will have to pay for their services, a professionally designed interior of a draft beer store will more than pay for itself.

It was a little easier for me in this matter - my wife, a designer by profession, helped. Before that, she looked at how beer store design is most often done; photos can be found in the portfolios of design companies.

The furniture was made to order according to our sketches. Finding a company that manufactures such things turned out to be quite easy, especially since the interior of a beer bar does not involve the use of expensive materials; the main requirement, in my opinion, is naturalness; the interior of a beer store will not require large investments.

You seriously need to think about what the name of the beer store will be. You can also study the signs of beer stores - there are quite a few photos on the Internet. You understand that success will largely depend on the appearance of your establishment, on its attractiveness, especially in the first stages.

The most effective advertising move is outdoor advertising (back to the same signs) and advertising in the area where the store is located. Thematic design of the external showcase and facade, the memorable bright name of the draft beer store, and bright lighting in the dark are effective.

Immediately after the opening, you can carry out “local” advertising, for example, distributing discount cards to the first visitors or residents of the area. By the way, the issue of discounts can be resolved in different ways.

We issue cards not based on the accumulation of a certain amount, but to clients in whom we feel “prospect”, thus turning them into regular visitors. You can come up with an original name for a discount card, for example, “card of a pleasant customer... for a good person...”, etc. This way our visitors receive not just a small saving, but also a good attitude towards the establishment itself.

The issue with advertising can be resolved with the help of the product supplier. Very often, distributors provide promotional products for free, including ashtrays and mug coasters (of which you need to stock up in large quantities - many visitors take them with them as souvenirs).

So we set up an open area with tables next to the store, and the sun and rain umbrellas were branded, with the manufacturer’s logos. We have exactly the same logos on window awnings and blinds.

By the way, this helped with solving the smoking issue. Many beer bars saw a significant drop in revenue after the ban on smoking in public places - it is customary for us to combine cigarettes and beer.

For us, this did not become a problem, because anyone in the summer can sit in an open area where smoking is allowed, and in the cold season they can simply go out here for a smoke break.

An oldie, but a great example: Miestins beer store chain

Assortment, equipment for a draft beer store

– Speaking of suppliers, where do you buy beer and how do you create your assortment?

– The assortment determines both the clientele and revenue. But, first of all, a lot depends on how much usable space you have. So, approximately, on 5 square meters you can install 6 taps, and on 10 square meters, respectively, 12.

Selling 20-25 varieties at one point is considered ideal. However, we settled on a slightly smaller quantity and now offer 15 different varieties.

It may not be profitable to increase your sales range too much. The fact is that we are selling a truly living product that spoils quite quickly.

And if you don’t sell it out on time, you’ll just have to throw out the beer.

Our store offers several domestic varieties, imported beer, with fairly well-promoted brands (many buyers do not want to experiment and prefer what they have heard of).

At the same time, you can buy beer from us that is rarely found anywhere - we found private small breweries and now they supply us with exclusive brands.

But we also have the most ordinary bottled beer, but not as a main product, but as an addition to the draft beer. And, of course, you must have a certain set of snacks.

Naturally, the beer business requires a large amount of equipment: refrigeration units, coolers, dispensers and towers, defoamers and much more.

At first we used the offer from beer suppliers.

They offered free equipment along with their goods. Renting beer store equipment is a good place to start.

But later it becomes not very convenient, since you have to create an assortment based only on what such a supplier offers.

As a result, we decided to purchase equipment for beer stores as our own. This required new investments, so we had to take out a loan again. But the second time the procedure was even easier.

We found a company that supplies any equipment for leasing, again turned to an already familiar company involved in drawing up business plans, and without any problems we received the necessary amount from the bank. Now we decide for ourselves what, when and how much to offer to our clients.

What is the best equipment to buy for a beer store?

– How was the issue with personnel resolved?

– This is one of the difficulties for any beginning businessman. At first it seems that it would be best to hire someone you have known for a long time, friends or even relatives.

But almost immediately you understand that nothing good will come from such an undertaking. Almost every one of these “workers” considers himself entitled to violate discipline, take time off from work, or ask for an increase in salary.

Another problem is the request to hire a son, nephew, son-in-law, or just a good friend. But what about it? If one of your friends or relatives works for you, then why can’t the rest?

At the same time, almost none of those with whom I started knew the specifics of the business, did not know how to communicate with visitors or handle equipment, although working in a draft beer store requires a certain approach.

As a result, almost all the staff changed during the year, and now I have experienced bartenders and waiters. Special advanced training courses, where employees receive the necessary knowledge and skills, are very helpful.

Beer store business plan for 2015, is it needed?

I started the business a year ago and, naturally, the prices were completely different then. But you can roughly calculate how much it will cost to open a beer store in 2015. In many ways, the amount of investment depends on the city in which you will open, on the rental price, on existing demand and other factors.

I’ll give you the numbers I came across myself:

Renting the premises cost one and a half thousand rubles per square meter, in addition, we had to invest in turning the premises into a beer store: decoration, signage, etc. - all this cost a little more than 100 thousand rubles.

At first, as I already said, we rented equipment for the beer store from a supplier, but furniture for visitors, a counter, and other parts had to be made to order - about 80 thousand.

You should immediately take into account wages; they will have to be paid even before receiving at least some income. The staff can be calculated from the available amount. By the way, it’s worth deciding how you will pay your employees and whether their earnings depend on sales volume. Naturally, I did not take into account tips - this is their personal income.

It is impossible to start without goods, and no one will give a trade loan to a start-up enterprise, so, at a minimum, count another 80-100 thousand.

In addition, it is better to pay for a business plan, legal services, etc. – 25-30 thousand rubles.

Of course, there will be other costs that may seem small, but add up to a significant amount. As a result, opening a business cost me about 500 thousand rubles.

Reading reviews on the Internet from owners of draft beer stores, I found out that in smaller cities it is quite possible to invest 250-300 thousand (with a small area and a small number of staff), and in Moscow it is advisable to have about 1-1.5 million on hand.

Now about what worries anyone who opens a draft beer store – profit

The markup on expensive imported beer is approximately 30%; on domestic beer it can reach up to 100%. On average, the price increase for a beer keg is no less than 2 thousand rubles, and in terms of per liter – 60-250 rubles in income per liter.

Monthly costs are approximately 250 thousand rubles (it is impossible to say exactly, it depends on many factors). That is, in order to recoup the business, you need to earn at least 9 thousand rubles a day. With a minimum order of 300 rubles (and it is usually higher), 30 buyers are enough. This is quite a bit, you will agree.

It’s also worth considering that we are, in a sense, a seasonal business – in the summer people drink more beer. But if you can create a pleasant atmosphere in the room, and the drink itself is of really high quality, then the winter decline in buyers will be almost unnoticeable.

– Sergey, as I understand, you are pleased with the result. Is there a desire to expand or, perhaps, new ideas have appeared?

- There are ideas. And I’m also thinking about expanding my business. The plans include creating a small beer restaurant with its own brewery. We ourselves will be able to produce those drinks that will be in demand and create a menu for them.

Another idea is an online store of draft beer. In addition to the fact that this can become an additional source of income, it is also quite possible to create a beer business forum, advertise promotions in draft beer stores, and promote a particular brand. In addition, the forum provides an opportunity to receive reviews, suggestions, etc. for our beer business.

I am sure that I will succeed. In just a year, I gained a lot of experience and learned so much about beer and running a business that it’s just a shame that all this knowledge did not remain unused.

The volume of beer consumption by the population ensures that entrepreneurs are interested in how to open a beer outlet from scratch and how much does it cost? The answer to this question is in the material below.

Seasonality and business basics

To open your own beer outlet, you need to understand which assortment will be in maximum demand, for which a simple survey among drink consumers will be enough. From the information collected, two conclusions can be drawn:

1. Buyers prefer beer on tap, claiming that its taste is much better than bottled beer of the same brand.
2. Unpasteurized “live” beer is in great demand, which is considered by many to be a more fashionable and healthy drink.

Thus, you should focus your efforts primarily on trading draft rather than bottled beer. In this case, the potential income will be higher.

The beer trade business itself has a distinctly seasonal feel. During the summer, sales volume increases significantly. As practice shows, the profit of a beer outlet increases by almost one and a half times. Maximum revenue can reach 5 million rubles per month.

The peak of sales occurs on weekends, and on weekdays volumes drop significantly. All this must be taken into account when forming a product range. You should also not forget about trading in various snacks.

In the winter months, the beer outlet will bring virtually no income and, at most, will only allow you to recoup the costs of its maintenance. Many recommend simply closing the store for this period. It makes the most sense to open a new beer outlet at the beginning of summer, which will allow you to develop some kind of permanent audience.

Preparation

At the first stage, it will be necessary to prepare a business plan, which includes the opening and development strategy, the format of the establishment and initial costs, including costs for equipment and initial purchases. Next, a legal entity is opened and a package of permits is drawn up. Upon completion, all that remains is to find a place and sign a lease agreement.

The purchase volume should be selected in such a way that all beer is sold out before its shelf life expires. Over time, the owner of the establishment will have a complete picture of how much and what kind of beer he should buy in the first place.

Separately, it should be noted that there are all sorts of snacks in the assortment - they help to increase the average bill for a purchase several times.

For beginning businessmen, there is the option of opening a franchise - this will help save some money and shift some of the worries and responsibilities to the business partner. A well-known name and logo will help attract the first customers to your business in the shortest possible time.

Download for free as a sample.

What documents are needed to open?

To open your business completely legally, you will need to register it with the tax office. At this stage, you will need to choose the form of the enterprise - individual entrepreneur or LLC. The majority resort to the latter option, since changes in legislation increasingly increase the requirements for individual entrepreneurs involved in the sale of alcoholic products. As an example, we can note at least the mandatory introduction of sales accounting systems, as well as more complex income declarations.

In the case of an LLC, it is quite possible to use a simplified taxation system; it will allow you to save on several points at once, including VAT, income and property taxes.

In addition to registering a legal entity, you will need to conclude agreements with all employees, an agreement for renting premises, for servicing a cash register, and also obtain a number of permits: from the local administration and from regulatory organizations.

The main law in the region is Federal Law No. 218, which since the summer of 2011 has tightened the requirements for the sale of alcoholic products. For example, it categorically prohibits sales in schools, markets, bus stops, train stations and a number of other places.

There is also a positive point: it allowed individual entrepreneurs to sell alcohol. Another law regulates the operating hours of beer outlets: from 8 to 22. The sale of alcohol through stalls and kiosks is strictly prohibited.

Choosing a store location

A competent choice of location is one of the keys to the success of this business. The best option is sleeping areas. They are densely populated, local residents will certainly become regular customers.

Another good option is proximity to a market; it is no less profitable to set up a shop near a large shopping center or a major transport interchange.

It is better to immediately reject options less than 50 square meters. Just installing a bar counter, the necessary equipment and a service area will take up more space, not to mention the warehouse. Among the requirements of regulatory organizations is also a mandatory toilet for visitors.

The place must be comfortable for visitors. The display case is installed in such a way that during an influx of customers everyone has access.

An important point is the requirements of regulatory authorities, that is, the SES and the fire service. The attention of the first service is drawn to food and drinks, the second - to the presence of gas cylinders, which can explode if used improperly.

Organizational matters

At the start of a business, it is most profitable to establish cooperation with large suppliers, as this will allow you to manage purchases as flexibly as possible. Unfortunately, the price in this case will be slightly higher than when purchasing directly from the factory.

Cooperation with the manufacturing plant has its own nuances. Most often, you will need to buy a certain minimum batch, which not all entrepreneurs will be able to afford at the start. However, the prices are much lower and there is a chance to receive various additional bonuses - branded paraphernalia, glasses, etc., which can then be used to decorate your own establishment.

There are two options regarding equipment - you can purchase it or rent it. The second option is attractive because of the savings that can be used to develop the business, and the first is supported by savings in the long term.

At the start, you will need to install about 20-25 beer taps, but over time their number will begin to decrease - unpopular varieties will go away. In just a year, their number will be reduced to 15 (this is quite enough for profitability). The last number, according to experts, is optimal. Beer bottling equipment becomes unusable over time, so for quick replacement you always need to keep a couple of sets in stock.

On average, the market markup per liter of beer ranges from 50 to 100%, depending on the brand, price and popularity. It is impossible to give any precise recommendations, since people’s preferences greatly depend on the region of work.

Accounting

One of the innovations in the legislation was the mandatory registration of draft beer in stores. There are several options for automatic computer systems on the market today. Some people prefer to install one of them right from the start, while others save the initial costs first and then improve the sales process.

Such systems not only take into account all transactions, but also calculate income and expenses, and create loyalty programs, if any. The most interesting offers on the market are represented by solutions from TapVisor, MiniSoft, etc.

Decor

The design of a beer outlet is one of the keys to business success, so it must be approached with all possible responsibility. Even for the smallest shops it is recommended to create at least a minimal atmosphere.

Then clients will eventually become regular customers. Remember that today there are already a lot of similar shops, so you need to stand out from them in some way. It is in this case that interior decoration, attributes and atmosphere sometimes play a key role.

It is completely pointless to advertise in print media, since it will be expensive and will not attract a large number of new customers.

Instead, it makes sense to focus on outdoor advertising - it should be bright and visible from afar. Placing banners and signs gives good results. It is important to choose the right name for such a store; it should not only be original, but also quickly memorable.

Regarding discounts. Some entrepreneurs recommend giving away discount cards to every visitor, while others fear that this will lead to too much of a drop in profits in the winter. It's all about the balance between these extremes.

Video: how to open a beer outlet?

Business plan

The following amount of money will be required to open:

To achieve profitability, daily revenue must be at least 10 thousand rubles per month. The amount is quite achievable even for beginning entrepreneurs. The prices in the table are approximate; how much it costs to open your own business depends on the region; you may need significantly more money.

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The secret of business is based on the right choice of direction. By analyzing the sales sector in the retail segment of the market, you can find a lot of options for conducting business. The demand for alcoholic products, even in times of crisis, remains unchanged. Draft beer has become an interesting business format. The advantage of this product is the significant difference between regular bottled beer. The buyer appreciates, first of all, the taste and presentation of the product. It is these needs that the entrepreneur focuses on. How to open a draft beer store and at the same time get income in the first steps?

Legal actions - peace of mind for entrepreneurs

Before starting a business from scratch, you should register your trade in accordance with legal regulations. Draft beer is no different from bottled or canned goods - all this is retail trade. The main thing is to obtain permission to sell goods. Completing tasks:

1. Choice of organizational and legal form of activity. It is possible to open a draft beer store in several formats - LLC or individual entrepreneur. The latter option incurs fewer costs and all accounts are owned by one person.
2. Contacting the Tax Service to register an enterprise. Two tax systems are proposed: simplified taxation system and UTII.
3. Registration of an individual entrepreneur includes indication of business areas: retail trade in non-specialized retail outlets, and sale of other food products not included in other forms of activity.

Important: when registering a business, you should indicate only those items that relate to individual entrepreneurs.

1. Obtaining a license to trade draft beer is not required (Federal Law No. 171-F3, Art. 18).

Exception: trading is prohibited - from 11 pm to 8 am. You can get around the ban by opening a public catering outlet. Here you will need an additional set of documents (permission from the sanitary-epidemiological service).

1. According to the law of the Russian Federation, since January 2016, a requirement has been established for individual entrepreneurs to keep a log of trade in draft beer. The main points of sales accounting are: serial number, date of sale of goods, excise stamp with bar code, container capacity and number of units sold.

We completed the necessary documentation - we did half the work for successful operation.

Organizational matters

A classic option for every entrepreneur is renting premises. This saves personal funds and allows you to open a draft beer store anywhere in the city. Places with large crowds of people are preferable; we also take into account the climatic factor. In summer, demand for goods increases, so it is better to open a point in shopping centers, near parks and places with increased traffic flow. Premises requirements:

• The area is up to 50 sq. m. - this is enough to accommodate shelving and personnel movement.
• The installation of a display case takes place from a point of accessibility for the buyer - all goods are in plain sight.
• Compliance with fire safety rules. The premises are monitored for faulty wiring and other damage.
• Compliance of the retail space with SES standards - goods that require special storage conditions are controlled so that there are no comments from the control committee.

Advice: the arrangement of the premises should include maximum comfort for buyers; you can buy several bar tables and set aside space for a bathroom.

We purchase equipment

Difficulties arise when choosing methods for purchasing inventory to operate a store from scratch. You can avoid problems by selecting advantageous offers. Kinds:

1. Cooperation with one supplier of live beer. Representatives will provide everything necessary: ​​kegs, advertising leaflets. A plus will be training for salespeople from distributors of this beer brand.
2. Equipment rent. An economical option that includes all the necessary tools for work. The advantage is regular maintenance from the tenant.
3. Purchase of inventory. The method is expensive at the initial stage, but will subsequently deprive the entrepreneur of unnecessary problems with rent and suppliers.

Additional expenses will include the purchase of dishes, napkins, plastic bottles and glasses.

Important: any equipment for beer on tap requires regular maintenance to avoid negative consequences.

Suppliers and assortment formation

How much does the product cost, and how best to distribute finances? This takes into account the correct selection of beer suppliers and the organization of the assortment in the store. The right decision would be to contact wholesale representatives. This will provide flexibility in managing subsequent purchases. Starting points in creating a product for sale:

• Order items - up to 20 units of live beer. Practice shows that in the future the demand for a certain type of product decreases, so the assortment needs to be updated.
• Live beer has a short aging period, which distinguishes it from a regular bottled drink. This is another factor to note for new entrepreneurs.
• Markups are set based on the category of beer products - from 50 to 100%.

Important information: now individual entrepreneurs, along with other trade structures, are required to connect to EGAIS. This involves providing beer invoices to special control authorities when purchasing goods.

Personnel registration

Don't forget about the employees in the store. The selection of candidates is carried out on the basis of a proven scheme - posting a vacancy on the Internet. Next, a schedule is established for sellers, usually this is a shift or floating work schedule. Attention is paid to the design of personnel:

• Conclusion of an employment contract.
• Registration with the pension fund and social insurance organization.
• Preparation of documents for hiring employees.

At the first stage of opening a draft beer outlet from scratch, you can do your own accounting. Later, an accountant should be involved. How many staff a retail outlet needs is up to the entrepreneur to decide.

Important: do not confuse an employment contract with a civil transaction, which is designed to perform one-time work. When signing documents with a consultant, the entrepreneur must familiarize him with the working conditions that determine long-term cooperation.

Advertising and provision of services

To promote an outlet selling beer on tap, you don’t need to create a “lavish” PR campaign. The emphasis is on the clientele, who will pay attention to the spectacular sign and thematic design of the external facade of the building. It is necessary to notify future buyers about the opening - an announcement or a small article on the Internet. Advertising elements:

• Distribution of booklets with assortment.
• Issuance of bonus cards.
• Offers of discounts to regular customers.

How to open a draft beer store and immediately attract a client? There are many ways, the main thing is not to impose your services and talk badly about your competitors.

Development of a financial strategy

The question of how much money is needed to open a draft beer store from scratch is scary from the first minute. Don’t get lost, just calculate the start-up costs of the activity.

1. Business registration + paperwork - about 50,000 thousand rubles.
2. Renting premises - about 90,000 thousand rubles. At this point, the rental price depends on the territoriality (suburb, city center or remote villages).
3. Equipment + purchase of assortment - about 200,000 thousand rubles.
4. Advertising - about 30,000 thousand rubles.
5. Salary to employees is about 100,000 thousand rubles.

Result: the initial capital for opening is from 470,000 thousand rubles. The payback period for a beer sales business ranges from 3 to 12 months.

There are pitfalls to consider before opening a draft beer store.

• Short shelf life of products.
• Considerable costs for operating the equipment.
• Seasonality of trade.

These factors often force owners to sell their outlets. To avoid such problems, you must:

• Plan the purchase of assortment.
• Calculate monthly profits and focus on the popular drink.
• In winter, reduce the quantity of goods and equip the room with heaters.

Any activity has risks, so you should not stop in your endeavors.

A new area in business that is rapidly rising is the sale of draft drinks and more and more people want to learn how to open a draft beer store from scratch.

Let's speak frankly, so it probably won't work out completely from scratch. You can’t come to the store and get food without paying money. However, it is difficult today to imagine a business that requires less investment than draft beer, and we will tell you how to open it with a minimum investment.

How much can you earn from a draft beer store?

Your personal income from a liter of beer sold will be approximately 40% - 50%. This is very cool! For example, for most food products the markup is only 10% - 20%.

Everything, of course, depends on you. From the place you choose, from how you communicate with customers, from the types of beer you order. But let's say, in a draft beer store, in a year it is quite possible to earn a net 100,000 - 200,000 rubles. By the standards of 2016 and most likely 2017, 2018, 2019, this is very good money. There are also those who earn 350,000 rubles a month, but to achieve this level, you will have to try hard and put your whole heart into it.

Pros of opening a draft beer store

Let's stimulate your interest in this business a little and talk about the advantages.

• Available trade equipment, which will be partially provided by your beer supplier.
• High net profit.
• Beer is one of the most popular goods that people will still buy, despite all sorts of crises and so on.
• A small group of goods for purchase. This may not seem like a plus to you, but it’s wrong. The fact is that if you decide to open a small food store, you will have to purchase a fairly large group of goods and it will turn out that one thing is out, then another, but you need to have everything in stock. You get the feeling that you seem to be making money, but all your money is in circulation. The situation is easier with draft drinks. 10 - 12 pints of beer of different types, nuggets and bottled beer, in principle, is not that much and this makes it easier to feel your personal income.
• Low level of costs when entering a business.
• Fast payback period.

There are also disadvantages

• Draft beer spoils quickly (7-10 days)
• Can only trade until 23.00 and for persons over 18 years of age

Another important information!

1. You don't need a liquor license to sell draft beer.
2. Individual entrepreneurs can sell draft beer
3. You will need to submit information to EGAIS about the volume of purchases.
4. To trade draft beer (and beer in general), the size of your premises must be at least 50 square meters. meters. This does not have to be a trading floor, 50 sq. m. meters can include the total area together with the warehouse.
5. It is better to open during the season (summer). The ideal opening month for such a store is March-April.

What is required to sell beer and draft drinks.

Premises for a draft beer store.

Most importantly, the premises you choose should not be located in cultural buildings, schools and kindergartens, gas stations, train stations, military facilities and sports facilities.

Let's look at the most popular options for renting premises for draft beer stores:

Rent in a convenience store or grocery store – 40,000 rubles per month

Rent in a grocery chain store – 80,000 rubles per month

Win retail space from the Moscow government – ​​60,000 rubles per month + repairs 500,000 rubles

It is clear that the prices given are relative and average, but let's look at each option in more detail.

Rent in a convenience store or grocery store

Many owners of convenience stores are not averse to renting out a couple of square meters. For the first time, 5 - 10 meters will be more than enough and it can cost you 30,000 - 50,000 rubles. per month. There are also a bunch of grocery stores where you can also rent a room for example with the same price tag.

The advantages of this option are the low price.

Disadvantages: not always a lot of traffic, it may be difficult to install a sign and you will always be a guest inside someone else’s business.

Rent in a grocery chain store

Pyaterochka, Magnit, Lenta, Seventh Continent and others actively rent out square meters at the entrance and often install departments with draft beer in them.

You are practically guaranteed high cross-country ability, but this option will cost quite a bit. This option can cost 60,000 – 90,000 rubles. per month.

Win retail space from the Moscow government

In this picture we see that a room of 57 sq.m., in the center of Moscow, costs 367,000 rubles. per year, or 30,583 rubles per month. If you pay on time, the premises are given to you for 10 years.

The Moscow government is ready to provide you with retail space for a period of 10 years, and it’s worth saying that sometimes you come across very good options. The main thing is to pay on time.

True, most of these premises are in terrible condition and require renovation. Considering that to trade beer you need at least 50 sq. meters, repairs will cost at best 1,000,000 rubles. However, if the selected premises are not trashed, there is a chance to meet the 500,000 rub.

Another plus of this option is that by renting a room in this way, 20 sq.m. will be enough for the needs of a draft beer store; the rest of the space can be subleased.

Equipment and furniture for draft beer

It may seem surprising to you, but it is not at all necessary to buy equipment for draft beer. Most often, it will be provided to you by the beer supplier. Everyone has different conditions and equipment is also different, but it is still quite possible to find suppliers with very interesting offers. Yes, by the way, the installation of this equipment is also done by beer suppliers.

You will have to purchase the furniture yourself. If you open a chain store, then you will have to meet specified quality standards; this option can cost a pretty penny. If you do not depend on networks, then for the first time you can get by with just one rack on which the taps will be placed.

You can search the Internet and find quite a few offers where they will make a ready-made set of all the necessary furniture for you within a week. This option can cost 50,000 – 100,000 rubles.

However, in order to maximize savings, there were also examples when we simply bought boards on the construction market and made a beer stand ourselves, in the garage. It all depends on you, but it’s quite possible to keep within 20,000 - 30,000 rubles.

Beer in kegs

On average, one keg with a capacity of 50 liters will cost you 2000 - 3000 rubles, expensive varieties are naturally more expensive.

For the first time, for a small draft beer store, 6 -7 taps + 2 - 3 taps for kvass and lemonade will be enough. You will also need to buy some snakes. A pack of snakes that retails in a store costs 80 rubles, but wholesale will cost you 60 rubles.

In total, you will spend around 30,000 - 35,000 rubles for the beer and goods.

How much will it cost to create a draft beer store?

Now let's calculate the option at the lowest possible cost.

Let's imagine that as a seller you work yourself and do not use the services of hired personnel. If you do not have the opportunity to stand behind the counter, then you need to lay down another 25,000 rubles per month for the seller.

It is better to immediately take into account the rent for several months in advance. The approximate payback period for a draft beer store is 3-6 months. Well, let’s say that everything went well for you, and you reached the break-even point (began to pay off the rent) already in the 3rd month.

Registration of individual entrepreneur – 10,000 rubles

Rent – ​​120,000 rubles (3 months)

Stand - 25,000 rubles

Purchase – 30,000 rubles

The total amount is approximately equal to 185,000 rubles. Let’s round it up and add any unaccounted expenses and get 200,000 rubles.

From the perspective of creating your own business, 200,000 rubles is a penny sum. Yes, that kind of money is not lying around, but what area can you remember where entry would cost less money?

Today, opening a draft beer store is perhaps the best idea. You can remember how in the mid-2000s the tourism market was gaining popularity, and travel agencies were opening everywhere. Many small, private agencies opened, some of which soon closed, and some continue to provide well for their owners to this day. Now about the same thing prevails in the bottled drinks market. Points of sale of draft beer are opening everywhere, some of them will close, unable to withstand the competition, others will turn into a strong business for many years. Those who are especially enterprising will be able to develop online and compete with existing network companies. So – you need to seize the moment!